Outside (magazine) Audience in Germany
Outside (magazine) has an estimated audience of 1,403,634 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Elgato Gaming, Progressive rock, Goes, Who Wants to Be a Millionaire?, Weimar Republic.
Outside (magazine) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Elgato Gaming. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Elgato Gaming, Progressive rock, Goes, with strongest over-indexing on Elgato Gaming (29.11× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Outside (magazine) fans
| Metric | Value |
|---|---|
| Estimated audience size | 1,403,634 |
Audience persona
The typical Outside (magazine) fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Elgato Gaming.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 433,639 | 1.41× |
| Bayern | 195,603 | 0.87× |
| Baden-Württemberg | 181,431 | 0.95× |
| Niedersachsen | 172,913 | 1.27× |
| Hessen | 126,604 | 1.18× |
| Rheinland-Pfalz | 67,952 | 0.97× |
| Berlin | 66,921 | 1.07× |
| Sachsen | 62,641 | 0.91× |
| Schleswig-Holstein | 45,234 | 0.9× |
| Brandenburg | 38,455 | 0.88× |
| Sachsen-Anhalt | 33,403 | 0.92× |
| Hamburg | 31,946 | 1.01× |
| Thüringen | 31,679 | 0.89× |
| Mecklenburg-Vorpommern | 23,657 | 0.88× |
| Saarland | 15,064 | 0.87× |
| Bremen | 12,369 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elgato Gaming | 29.11× | Games |
| Progressive rock | 4.12× | Music & Radio |
| Goes | 2.15× | Travel & Leisure |
| Who Wants to Be a Millionaire? | 16.73× | Movies & TV |
| Weimar Republic | 7.73× | Politics & Society |
| Natural rubber | 2.67× | Cars & Mobility |
| Hennef (Sieg) | 8.88× | Travel & Leisure |
| Building insulation | 4.23× | Home & Garden |
| Christmas Gift | 1.61× | Kids & Family |
| Buddy – The Buddy Holly Story | 4.3× | Music & Radio |
| Alaska | 2.73× | Travel & Leisure |
| Nurse education | 1.9× | Kids & Family |
| Ubrique | 20× | Travel & Leisure |
| Business English | 1.92× | Business & Career |
| Nationality | 2.05× | Politics & Society |
| Graham Greene (actor) | 2.72× | |
| Google Analytics | 1.74× | Internet & Social Media |
| Fantasy Earth: Zero | 4.19× | Games |
| Pumuckl | 3.79× | Movies & TV |
| Liberace | 3.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.56 |
| Travelling | THRILL | 1.56 |
| Quality Awareness | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.35 |
| Pet Ownership | JOY | 1.28 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 21.6% |
| Germany | 16.7% |
| India | 9.4% |
See Outside (magazine) audiences in other countries
More Home & Garden audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outside (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.