Outside (magazine) Audience in Germany

Outside (magazine) has an estimated audience of 1,403,634 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dominican Republic, Water purification, Mountain biking, Livemusic, Water pollution.

Outside (magazine) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Dominican Republic. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dominican Republic, Water purification, Mountain biking, with strongest over-indexing on Dominican Republic (29.11× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Website / Newspaper / Magazine

Demographics of Outside (magazine) fans

Demographic split for Outside (magazine) audience in Germany
MetricValue
Estimated audience size1,403,634

Audience persona

The typical Outside (magazine) fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Dominican Republic.

Top regions in Germany

Top regions ranked by reach for Outside (magazine) in Germany
RegionReachAffinity
Nordrhein-Westfalen433,6391.41×
Bayern195,6030.87×
Baden-Württemberg181,4310.95×
Niedersachsen172,9131.27×
Hessen126,6041.18×
Rheinland-Pfalz67,9520.97×
Berlin66,9211.07×
Sachsen62,6410.91×
Schleswig-Holstein45,2340.9×
Brandenburg38,4550.88×
Sachsen-Anhalt33,4030.92×
Hamburg31,9461.01×
Thüringen31,6790.89×
Mecklenburg-Vorpommern23,6570.88×
Saarland15,0640.87×
Bremen12,3691.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Outside (magazine) audience
BrandAffinityCategory
Dominican Republic29.11×Travel & Leisure
Water purification27.16×Food & Beverages
Mountain biking7.15×Sports
Livemusic5.21×Music & Radio
Water pollution20×Politics & Society
Winter Olympic Games7.93×Sports
La Sportiva17.35×Fashion & Accessoires
Motorhome5.14×Cars & Mobility
Ski resort4.24×Travel & Leisure
Ryanair2.67×Travel & Leisure
National park6.12×Travel & Leisure
Hundeurlaub8.15×Pets & Animals
Adventure park7.86×Kids & Family
Car wash4.85×Cars & Mobility
Modern architecture3.15×Arts & Culture
Missguided13.74×Fashion & Accessoires
Alpine skiing2.82×Sports
Carcare3.68×Cars & Mobility
Vacation rental3.6×Travel & Leisure
IHF World Men's Handball Championship2.97×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Outside (magazine) audience
TraitClusterScore
Urban LifestyleOPEN1.56
TravellingTHRILL1.56
Quality AwarenessPREMIUM1.43
Sports ActivityPOWER1.35
Pet OwnershipJOY1.28
Luxury OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Outside (magazine)
CountryShare
United Kingdom21.6%
Germany16.7%
India9.4%

See Outside (magazine) audiences in other countries

More Home & Garden audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Outside (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.