Missguided Audience in Germany
Missguided has an estimated audience of 336,016 people in Germany. 67.6% are female, 32.4% are male, average age 27.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Primark, Stradivarius, Uniqlo, Very (online retailer), Hermès.
The average Missguided fan in Germany is 27.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Primark, Stradivarius, Uniqlo, with strongest over-indexing on Primark (16.64× the country average). Demographically, the Missguided audience skews more female with an average age of 27.1, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Missguided fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 27.1 |
| Estimated audience size | 336,016 |
Audience persona
The typical Missguided fan in Germany is more female, around 27.1 years old, with strong Sustainability tendencies and a notable affinity for Primark.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 98,183 | 1.34× |
| Bayern | 60,863 | 1.13× |
| Baden-Württemberg | 60,257 | 1.31× |
| Niedersachsen | 34,717 | 1.06× |
| Hessen | 33,352 | 1.3× |
| Berlin | 21,187 | 1.41× |
| Rheinland-Pfalz | 17,435 | 1.04× |
| Schleswig-Holstein | 11,875 | 0.98× |
| Hamburg | 11,296 | 1.49× |
| Sachsen | 10,393 | 0.63× |
| Brandenburg | 7,681 | 0.74× |
| Thüringen | 4,469 | 0.52× |
| Mecklenburg-Vorpommern | 3,912 | 0.61× |
| Bremen | 3,878 | 1.35× |
| Saarland | 3,105 | 0.75× |
| Sachsen-Anhalt | 2,942 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Primark | 16.64× | Shopping |
| Stradivarius | 17.44× | Shopping |
| Uniqlo | 12.15× | Shopping |
| Very (online retailer) | 37.11× | |
| Hermès | 7.99× | Fashion & Accessoires |
| Oysho | 18.39× | Fashion & Accessoires |
| 7.99× | Internet & Social Media | |
| COS | 12.9× | Shopping |
| Water quality | 30.71× | Home & Garden |
| Massimo Dutti | 16.27× | Shopping |
| Urban Outfitters | 12.81× | Shopping |
| Michael B. Jordan | 22.13× | Movies & TV |
| Outside (magazine) | 18.12× | Home & Garden |
| Pepe Jeans | 19.17× | Fashion & Accessoires |
| Western wear | 11.25× | Fashion & Accessoires |
| Desigual | 20.19× | Fashion & Accessoires |
| Ticketmaster | 11.66× | Travel & Leisure |
| G-Star | 27.29× | Fashion & Accessoires |
| Jaden Smith | 27.59× | Movies & TV |
| Creative entrepreneurship | 18.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.15 |
| Creativity | OPEN | 1.91 |
| Luxury Orientation | PREMIUM | 1.47 |
| Individualism | JOY | 1.44 |
| Price Sensitivity | PREMIUM | 1.4 |
| Design Affinity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 31.2% |
| United States | 25.8% |
| France | 5.6% |
See Missguided audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Missguided have in Germany?
Missguided has an estimated audience of 336,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Missguided fans?
67.6% of Missguided fans are female, 32.4% are male, with an average age of 27.1 years.
Which brands do Missguided fans like most?
Missguided fans show strongest brand affinity for Primark (16.64×), Stradivarius (17.44×), and Uniqlo (12.15×) over the country average.
Where do Missguided fans live in Germany?
Missguided fans in Germany are most concentrated in Nordrhein-Westfalen (reach 98,183), Bayern (reach 60,863), and Baden-Württemberg (reach 60,257). These three regions account for the largest share of the active audience.
What other brands do Missguided fans also like?
Beyond Missguided itself, the audience over-indexes on Stradivarius (17.44×), Uniqlo (12.15×), Very (online retailer) (37.11×), and Hermès (7.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Missguided. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.