Water quality Audience in Germany
Water quality has an estimated audience of 606,762 people in Germany. 53.2% are female, 46.8% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ubrique, Gil Ofarim, Mothercare, Home Office, VfL Wolfsburg.
The average Water quality fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ubrique, Gil Ofarim, Mothercare, with strongest over-indexing on Ubrique (240.2× the country average). Demographically, the Water quality audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Water quality fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 40.5 |
| Estimated audience size | 606,762 |
Audience persona
The typical Water quality fan in Germany is balanced, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Ubrique.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 43,977 | 0.33× |
| Bayern | 33,683 | 0.35× |
| Baden-Württemberg | 26,572 | 0.32× |
| Thüringen | 23,123 | 1.5× |
| Sachsen-Anhalt | 22,457 | 1.43× |
| Rheinland-Pfalz | 21,883 | 0.72× |
| Brandenburg | 21,025 | 1.12× |
| Mecklenburg-Vorpommern | 20,378 | 1.76× |
| Bremen | 19,880 | 3.83× |
| Niedersachsen | 19,139 | 0.32× |
| Sachsen | 18,176 | 0.61× |
| Schleswig-Holstein | 17,890 | 0.82× |
| Hessen | 17,761 | 0.38× |
| Berlin | 17,684 | 0.65× |
| Hamburg | 11,773 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ubrique | 240.2× | Travel & Leisure |
| Gil Ofarim | 2.27× | Music & Radio |
| Mothercare | 3.14× | Kids & Family |
| Home Office | 1.69× | Business & Career |
| VfL Wolfsburg | 2.19× | Sports |
| Regional styles of Mexican music | 9.78× | Music & Radio |
| CAC 40 | 1.85× | Business & Career |
| Video izle | 4.08× | |
| Free University of Berlin | 3.71× | Business & Career |
| CustomInk | 18.39× | Shopping |
| Braun Büffel | 9.07× | Fashion & Accessoires |
| Low-carbon emission | 6.19× | Politics & Society |
| Walter Samuel | 29.83× | Sports |
| Progressive rock | 1.53× | Music & Radio |
| Slipper lobster | 19.18× | Pets & Animals |
| Jack White | 1.7× | Movies & TV |
| Baiersbronn | 7.01× | Travel & Leisure |
| Grappling | 1.87× | Sports |
| Emil Nolde | 4.28× | Arts & Culture |
| Assisi | 4.85× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.17 |
| DIY Mentality | THRILL | 2.24 |
| Sustainability | BALANCE | 2.19 |
| Luxury Orientation | PREMIUM | 2.08 |
| Design Affinity | PREMIUM | 2.01 |
| Creativity | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| India | 6.8% |
| Japan | 6.7% |
See Water quality audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Water quality have in Germany?
Water quality has an estimated audience of 606,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Water quality fans?
53.2% of Water quality fans are female, 46.8% are male, with an average age of 40.5 years.
Which brands do Water quality fans like most?
Water quality fans show strongest brand affinity for Ubrique (240.2×), Gil Ofarim (2.27×), and Mothercare (3.14×) over the country average.
Where do Water quality fans live in Germany?
Water quality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 43,977), Bayern (reach 33,683), and Baden-Württemberg (reach 26,572). These three regions account for the largest share of the active audience.
What other brands do Water quality fans also like?
Beyond Water quality itself, the audience over-indexes on Gil Ofarim (2.27×), Mothercare (3.14×), Home Office (1.69×), and VfL Wolfsburg (2.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water quality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.