Rascasse Audience Intelligence

Water quality Audience in Germany

A data profile of the people who buy, follow and care about Water quality in Germany — modelled from more than twelve digital signal sources. Water quality has an estimated audience of 606,762 people in Germany.

#4203among Topic in Germany#589in Home & Garden

The average Water quality fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Water filter, Water pollution, Water purification, with strongest over-indexing on Water filter (243.03× the country average).

Demographically, the Water quality audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Water quality fan in Germany is balanced, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Water filter.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Water quality profile in Germany.

Audience size
607K
in Germany
Gender
53.2%♀
46.8% male
Age
40.5
average years
Country rank
#10006
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Water quality fans

53.2% are female, 46.8% are male, average age 40.5.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Water quality audience in Germany
MetricValue
Female53.2%
Male46.8%
Average age40.5
Estimated audience size606,762
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Water quality audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4920%
50+24%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Water quality audience comes from Germany.

Worldwide audience distribution share by country for Water quality
CountryShare
United States18.0%
India6.8%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Water quality audience in Germany is strongest.

Fig. 05

Top regions by affinity

Water quality fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~8K1.53×
02Mecklenburg-Vorpommern~10K1.14×
03Thüringen~20K1.09×
04Sachsen-Anhalt~20K1.08×
05Brandenburg~20K1.02×
06Schleswig-Holstein~20K0.97×
07Hamburg~10K0.97×
08Rheinland-Pfalz~30K0.95×
09Sachsen~30K0.93×
10Berlin~20K0.91×
11Niedersachsen~50K0.88×
12Hessen~40K0.87×
13Baden-Württemberg~70K0.85×
14Bayern~80K0.82×
15Nordrhein-Westfalen~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Water quality, Germany
0.77×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Water quality audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Water quality audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society251.49×
02Water filterFood & Beverages243.03×
03Water purificationFood & Beverages74.61×
04PitchforkMusic & Radio59.00×
05MissguidedFashion & Accessoires30.71×
06Carbon footprintPolitics & Society30.54×
07NMEMusic & Radio28.87×
08Mineral waterFood & Beverages23.61×
09Fresh waterFood & Beverages20.46×
10KitchenwareHome & Garden12.59×
11Business classTravel & Leisure9.57×
12Solar cellHome & Garden9.55×
13Stock marketBusiness & Career8.66×
14Ethical consumerismShopping7.31×
15Ornamental plantHome & Garden5.50×
16Efficient energy useTechnology & Electronics5.37×
17First class travelTravel & Leisure5.37×
18HouseplantHome & Garden4.70×
19PhotovoltaicsHome & Garden4.43×
20PoliticsPolitics & Society2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Water quality audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Water quality audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.56×
SustainabilityBALANCE1.61×
Design AffinityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Water quality audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Early Adopter MentalityPOWER0.91×
Price SensitivityPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Water quality have in Germany?

Water quality has an estimated audience of 606,762 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Water quality fans?

53.2% of Water quality fans are female, 46.8% are male, with an average age of 40.5 years.

03

Which brands do Water quality fans like most?

Water quality fans show strongest brand affinity for Water filter (243.03×), Water pollution (251.49×), and Water purification (74.61×) over the country average.

04

Where do Water quality fans live in Germany?

Water quality fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Water quality fans also like?

Beyond Water quality itself, the audience over-indexes on Water pollution (251.49×), Water purification (74.61×), Mineral water (23.61×), and Pitchfork (59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Water quality audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Water quality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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