Carbon footprint Audience in Germany
Carbon footprint has an estimated audience of 378,148 people in Germany. 44.9% are female, 55.1% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sustainable tourism, Woolworths, hessnatur, Greenhouse gas, Water quality.
The average Carbon footprint fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sustainable tourism, Woolworths, hessnatur, with strongest over-indexing on Sustainable tourism (39.44× the country average). Demographically, the Carbon footprint audience skews more male with an average age of 40.8, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Carbon footprint fans
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 40.8 |
| Estimated audience size | 378,148 |
Audience persona
The typical Carbon footprint fan in Germany is more male, around 40.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sustainable tourism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,004 | 1.2× |
| Baden-Württemberg | 72,115 | 1.4× |
| Bayern | 69,410 | 1.14× |
| Hessen | 43,264 | 1.5× |
| Niedersachsen | 27,948 | 0.76× |
| Berlin | 26,756 | 1.58× |
| Rheinland-Pfalz | 17,282 | 0.91× |
| Sachsen | 15,177 | 0.82× |
| Schleswig-Holstein | 10,709 | 0.79× |
| Hamburg | 9,112 | 1.07× |
| Brandenburg | 8,950 | 0.76× |
| Thüringen | 7,543 | 0.78× |
| Sachsen-Anhalt | 7,076 | 0.72× |
| Saarland | 4,440 | 0.96× |
| Mecklenburg-Vorpommern | 3,807 | 0.53× |
| Bremen | 3,500 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable tourism | 39.44× | Business & Career |
| Woolworths | 13.58× | Shopping |
| hessnatur | 31.82× | Shopping |
| Greenhouse gas | 39.56× | Politics & Society |
| Water quality | 30.54× | Home & Garden |
| Sustainable energy | 7.05× | Home & Garden |
| Renewable energy | 6.15× | Business & Career |
| Plastic pollution | 18.18× | Politics & Society |
| Reuse | 15.14× | Home & Garden |
| Vegetarian cuisine | 5.6× | Food & Beverages |
| Efficient energy use | 6.23× | Technology & Electronics |
| Oatly | 40.15× | Food & Beverages |
| Sustainable business | 23.33× | Business & Career |
| Shower gel | 34.55× | Beauty & Wellness |
| Organic certification | 12.5× | Food & Beverages |
| Greta Thunberg | 9.62× | Politics & Society |
| Cristal (wine) | 24.09× | Food & Beverages |
| Plastic recycling | 14× | Politics & Society |
| Sustainable living | 6.42× | Home & Garden |
| Sustainable Development Goals | 14.85× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.16 |
| Indulgence | JOY | 2.66 |
| Quality Awareness | PREMIUM | 1.71 |
| Family Orientation | CONSERVATISM | 1.55 |
| Convenience Orientation | PREMIUM | 1.55 |
| Need for Security | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| United Kingdom | 15.2% |
| Germany | 6.1% |
See Carbon footprint audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Carbon footprint have in Germany?
Carbon footprint has an estimated audience of 378,148 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Carbon footprint fans?
44.9% of Carbon footprint fans are female, 55.1% are male, with an average age of 40.8 years.
Which brands do Carbon footprint fans like most?
Carbon footprint fans show strongest brand affinity for Sustainable tourism (39.44×), Woolworths (13.58×), and hessnatur (31.82×) over the country average.
Where do Carbon footprint fans live in Germany?
Carbon footprint fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,004), Baden-Württemberg (reach 72,115), and Bayern (reach 69,410). These three regions account for the largest share of the active audience.
What other brands do Carbon footprint fans also like?
Beyond Carbon footprint itself, the audience over-indexes on Woolworths (13.58×), hessnatur (31.82×), Greenhouse gas (39.56×), and Water quality (30.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Carbon footprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.