Rascasse Audience Intelligence

Carbon footprint Audience in Germany

A data profile of the people who buy, follow and care about Carbon footprint in Germany — modelled from more than twelve digital signal sources. Carbon footprint has an estimated audience of 378,148 people in Germany.

#5451among Topic in Germany#709in Politics & Society

The average Carbon footprint fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable tourism, hessnatur, Woolworths, with strongest over-indexing on Sustainable tourism (39.44× the country average).

Demographically, the Carbon footprint audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carbon footprint fan in Germany is more male, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable tourism.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carbon footprint profile in Germany.

Audience size
378K
in Germany
Gender
44.9%♀
55.1% male
Age
40.8
average years
Country rank
#14665
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carbon footprint fans

44.9% are female, 55.1% are male, average age 40.8.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for Carbon footprint audience in Germany
MetricValue
Female44.9%
Male55.1%
Average age40.8
Estimated audience size378,148
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Carbon footprint audience in Germany
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4922%
50+22%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Carbon footprint audience comes from Germany.

Worldwide audience distribution share by country for Carbon footprint
CountryShare
United States30.9%
United Kingdom15.2%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carbon footprint audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carbon footprint fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.44×
02Hessen~40K1.37×
03Baden-Württemberg~70K1.30×
04Nordrhein-Westfalen~90K1.14×
05Bayern~70K1.12×
06Bremen~4K1.11×
07Saarland~5K1.03×
08Hamburg~9K1.01×
09Rheinland-Pfalz~20K0.93×
10Thüringen~9K0.91×
11Sachsen-Anhalt~9K0.88×
12Sachsen~20K0.87×
13Brandenburg~10K0.87×
14Schleswig-Holstein~10K0.85×
15Mecklenburg-Vorpommern~6K0.83×
16Niedersachsen~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Carbon footprint, Germany
0.80×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carbon footprint audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carbon footprint audience
#·InterestCategoryAffinity×
01OatlyFood & Beverages40.15×
02Greenhouse gasPolitics & Society39.56×
03Sustainable tourismBusiness & Career39.44×
04Shower gelBeauty & Wellness34.55×
05hessnaturShopping31.82×
06Water qualityHome & Garden30.54×
07Cristal (wine)Food & Beverages24.09×
08Sustainable businessBusiness & Career23.33×
09AlproFood & Beverages23.13×
10Plastic pollutionPolitics & Society18.18×
11ReuseHome & Garden15.14×
12Sustainable Development GoalsPolitics & Society14.85×
13Plastic recyclingPolitics & Society14.00×
14WoolworthsShopping13.58×
15Organic certificationFood & Beverages12.50×
16Sustainable energyHome & Garden7.05×
17Sustainable livingHome & Garden6.42×
18Efficient energy useTechnology & Electronics6.23×
19Renewable energyBusiness & Career6.15×
20Vegetarian cuisineFood & Beverages5.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carbon footprint audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carbon footprint audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.78×
Early Adopter MentalityPOWER2.09×
Career OrientationPOWER2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carbon footprint audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
SpiritualityBALANCE0.95×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carbon footprint have in Germany?

Carbon footprint has an estimated audience of 378,148 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Carbon footprint fans?

44.9% of Carbon footprint fans are female, 55.1% are male, with an average age of 40.8 years.

03

Which brands do Carbon footprint fans like most?

Carbon footprint fans show strongest brand affinity for Sustainable tourism (39.44×), hessnatur (31.82×), and Woolworths (13.58×) over the country average.

04

Where do Carbon footprint fans live in Germany?

Carbon footprint fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Carbon footprint fans also like?

Beyond Carbon footprint itself, the audience over-indexes on hessnatur (31.82×), Woolworths (13.58×), Greenhouse gas (39.56×), and Water quality (30.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Carbon footprint audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carbon footprint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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