Rascasse Audience Intelligence

Reuse Audience in Germany

Name: Reuse — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Reuse in Germany — modelled from more than twelve digital signal sources. Reuse has an estimated audience of 1,398,954 people in Germany.

#2524among Topic in Germany #340in Home & Garden

The average Reuse fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Rossmann, Sustainable energy, Raw material, with strongest over-indexing on Rossmann (5.03× the country average).

Demographically, the Reuse audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reuse fan in Germany is more female, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reuse profile in Germany.

Audience size

1.4M

in Germany

Gender

67.2%♀

32.8% male

Age

35.6

average years

Country rank

#4753

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Reuse fans

67.2% are female, 32.8% are male, average age 35.6.

Fig. 02

Gender split

67.2%

Female

32.8%

Male

Demographic split for Reuse audience in Germany
Metric	Value
Female	67.2%
Male	32.8%
Average age	35.6
Estimated audience size	1,398,954

Fig. 03

Age distribution

Age distribution of the Reuse audience in Germany
Age bracket	Share	%
16-19		26%
20-29		24%
30-39		20%
40-49		18%
50+		12%

Fig. 04

Worldwide distribution

6.0%

of the worldwide Reuse audience comes from Germany.

Worldwide audience distribution share by country for Reuse
Country	Share
United States	20.3%
United Kingdom	8.0%
Germany	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reuse audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reuse fans by region: top regions in Germany
#	Region	Reach	×
01	Mecklenburg-Vorpommern	~30K	1.29×
02	Berlin	~70K	1.14×
03	Brandenburg	~50K	1.11×
04	Sachsen	~70K	1.05×
05	Hamburg	~30K	1.05×
06	Baden-Württemberg	~200K	1.04×
07	Bayern	~200K	1.03×
08	Hessen	~100K	1.01×
09	Bremen	~10K	1.01×
10	Schleswig-Holstein	~50K	0.99×
11	Niedersachsen	~100K	0.98×
12	Saarland	~20K	0.91×
13	Rheinland-Pfalz	~60K	0.88×
14	Thüringen	~30K	0.88×
15	Sachsen-Anhalt	~30K	0.86×
16	Nordrhein-Westfalen	~300K	0.85×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reuse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reuse audience
#	Interest	Category	×
01	Raw material	Business & Career	18.61×
02	Waste management	Home & Garden	10.40×
03	Sustainable Development Goals	Politics & Society	9.70×
04	Plastic recycling	Politics & Society	9.20×
05	Waste	Home & Garden	7.86×
06	Flaconi	Shopping	6.65×
07	Ethical consumerism	Shopping	6.40×
08	Sustainable energy	Home & Garden	6.18×
09	Rossmann	Shopping	5.03×
10	Environmentalism	Politics & Society	4.78×
11	Renewable energy	Business & Career	4.70×
12	Social movement	Politics & Society	4.55×
13	Kleinanzeigen	Shopping	3.68×
14	Müller (company)	Food & Beverages	3.59×
15	Breuninger	Fashion & Accessoires	3.01×
16	More Nutrition	Health	2.32×
17	Harry Potter	Movies & TV	1.84×
18	Outdoor recreation	Sports	1.56×
19	Sports	Sports	1.55×
20	Food	Food & Beverages	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reuse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Reuse audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	3.06×
Price Sensitivity	PREMIUM	1.74×
Mindfulness	BALANCE	1.69×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Reuse audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.48×
Risk Appetite	THRILL	0.70×
Spirituality	BALANCE	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Reuse have in Germany?

Reuse has an estimated audience of 1,398,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Reuse fans?

67.2% of Reuse fans are female, 32.8% are male, with an average age of 35.6 years.

Which brands do Reuse fans like most?

Reuse fans show strongest brand affinity for Rossmann (5.03×), Sustainable energy (6.18×), and Raw material (18.61×) over the country average.

Where do Reuse fans live in Germany?

Reuse fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Reuse fans also like?

Beyond Reuse itself, the audience over-indexes on Sustainable energy (6.18×), Raw material (18.61×), Renewable energy (4.7×), and Müller (company) (3.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Reuse audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reuse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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