Reuse Audience in Germany
Reuse has an estimated audience of 1,398,954 people in Germany. 67.2% are female, 32.8% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Sustainable energy, Raw material, Renewable energy, Ethical consumerism.
The average Reuse fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Sustainable energy, Raw material, with strongest over-indexing on Rossmann (5.03× the country average). Demographically, the Reuse audience skews more female with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Reuse fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 35.6 |
| Estimated audience size | 1,398,954 |
Audience persona
The typical Reuse fan in Germany is more female, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,687 | 0.85× |
| Bayern | 240,864 | 1.07× |
| Baden-Württemberg | 205,934 | 1.08× |
| Niedersachsen | 136,037 | 1× |
| Hessen | 110,506 | 1.04× |
| Berlin | 76,971 | 1.23× |
| Sachsen | 71,561 | 1.04× |
| Rheinland-Pfalz | 62,006 | 0.88× |
| Schleswig-Holstein | 49,695 | 0.99× |
| Brandenburg | 48,418 | 1.12× |
| Mecklenburg-Vorpommern | 35,934 | 1.35× |
| Hamburg | 34,167 | 1.08× |
| Thüringen | 27,900 | 0.78× |
| Sachsen-Anhalt | 27,691 | 0.76× |
| Saarland | 13,516 | 0.79× |
| Bremen | 11,296 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 5.03× | Shopping |
| Sustainable energy | 6.18× | Home & Garden |
| Raw material | 18.61× | Business & Career |
| Renewable energy | 4.7× | Business & Career |
| Ethical consumerism | 6.4× | Shopping |
| Kleinanzeigen | 3.68× | Shopping |
| Environmentalism | 4.78× | Politics & Society |
| Flaconi | 6.65× | Shopping |
| Waste management | 10.4× | Home & Garden |
| Waste | 7.86× | Home & Garden |
| Plastic recycling | 9.2× | Politics & Society |
| Harry Potter | 1.84× | Movies & TV |
| Sustainable Development Goals | 9.7× | Politics & Society |
| Breuninger | 3.01× | Fashion & Accessoires |
| Sports | 1.55× | Sports |
| Food | 1.51× | Food & Beverages |
| Outdoor recreation | 1.56× | Sports |
| Social movement | 4.55× | Politics & Society |
| Fair trade | 3.54× | Business & Career |
| Pollution | 6.86× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.58 |
| Sustainability | BALANCE | 3.38 |
| Design Affinity | PREMIUM | 1.71 |
| Pet Ownership | JOY | 1.69 |
| Creativity | OPEN | 1.66 |
| Indulgence | JOY | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| United Kingdom | 8.0% |
| Germany | 6.0% |
See Reuse audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Reuse have in Germany?
Reuse has an estimated audience of 1,398,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reuse fans?
67.2% of Reuse fans are female, 32.8% are male, with an average age of 35.6 years.
Which brands do Reuse fans like most?
Reuse fans show strongest brand affinity for Rossmann (5.03×), Sustainable energy (6.18×), and Raw material (18.61×) over the country average.
Where do Reuse fans live in Germany?
Reuse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,687), Bayern (reach 240,864), and Baden-Württemberg (reach 205,934). These three regions account for the largest share of the active audience.
What other brands do Reuse fans also like?
Beyond Reuse itself, the audience over-indexes on Sustainable energy (6.18×), Raw material (18.61×), Renewable energy (4.7×), and Ethical consumerism (6.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reuse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.