Waste Audience in Germany
Waste has an estimated audience of 1,736,886 people in Germany. 54.7% are female, 45.3% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Sustainable energy, Renewable energy, Ethical consumerism, Fair trade, Reuse.
The average Waste fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Sustainable energy, Renewable energy, Ethical consumerism, with strongest over-indexing on Sustainable energy (14.14× the country average). Demographically, the Waste audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Waste fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.4 |
| Estimated audience size | 1,736,886 |
Audience persona
The typical Waste fan in Germany is balanced, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 359,436 | 0.95× |
| Niedersachsen | 219,863 | 1.3× |
| Baden-Württemberg | 207,768 | 0.88× |
| Bayern | 200,942 | 0.72× |
| Hessen | 88,975 | 0.67× |
| Sachsen | 85,276 | 1× |
| Schleswig-Holstein | 76,438 | 1.23× |
| Berlin | 66,379 | 0.85× |
| Brandenburg | 60,546 | 1.12× |
| Rheinland-Pfalz | 60,431 | 0.69× |
| Sachsen-Anhalt | 58,081 | 1.29× |
| Mecklenburg-Vorpommern | 56,169 | 1.69× |
| Thüringen | 45,213 | 1.02× |
| Hamburg | 43,686 | 1.11× |
| Saarland | 12,973 | 0.61× |
| Bremen | 12,704 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 14.14× | Home & Garden |
| Renewable energy | 9.95× | Business & Career |
| Ethical consumerism | 6.6× | Shopping |
| Fair trade | 5.57× | Business & Career |
| Reuse | 10.3× | Home & Garden |
| Plastic pollution | 11.79× | Politics & Society |
| Rossmann | 2.98× | Shopping |
| Fachhochschule | 8.65× | Business & Career |
| Eni | 20× | Cars & Mobility |
| Theo James | 12.67× | Movies & TV |
| Casino | 5.74× | Games |
| Payback | 4.4× | Shopping |
| ICloud | 4.88× | Technology & Electronics |
| Spiegel Online | 2.01× | News |
| Kurdistan | 8.78× | Travel & Leisure |
| Pets | 1.64× | Pets & Animals |
| Energy | 2.38× | Home & Garden |
| Air pollution | 5.59× | Health |
| Zero waste | 4.27× | Home & Garden |
| Do it yourself (DIY) | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.86 |
| DIY Mentality | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.37 |
| Sports Activity | POWER | 1.35 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 8.6% |
| Italy | 5.8% |
See Waste audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Waste have in Germany?
Waste has an estimated audience of 1,736,886 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Waste fans?
54.7% of Waste fans are female, 45.3% are male, with an average age of 41.4 years.
Which brands do Waste fans like most?
Waste fans show strongest brand affinity for Sustainable energy (14.14×), Renewable energy (9.95×), and Ethical consumerism (6.6×) over the country average.
Where do Waste fans live in Germany?
Waste fans in Germany are most concentrated in Nordrhein-Westfalen (reach 359,436), Niedersachsen (reach 219,863), and Baden-Württemberg (reach 207,768). These three regions account for the largest share of the active audience.
What other brands do Waste fans also like?
Beyond Waste itself, the audience over-indexes on Renewable energy (9.95×), Ethical consumerism (6.6×), Fair trade (5.57×), and Reuse (10.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.