Rascasse Audience Intelligence

Waste Audience in Germany

A data profile of the people who buy, follow and care about Waste in Germany — modelled from more than twelve digital signal sources. Waste has an estimated audience of 1,736,886 people in Germany.

#2166among Topic in Germany#294in Home & Garden

The average Waste fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.

Top brand affinities include Sustainable energy, Renewable energy, Fair trade, with strongest over-indexing on Sustainable energy (13.43× the country average).

Demographically, the Waste audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Waste fan in Germany is balanced, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waste profile in Germany.

Audience size
1.7M
in Germany
Gender
54.7%♀
45.3% male
Age
41.4
average years
Country rank
#3872
Topic in Germany
Fig. 01

Search interest · 12-month trend

-80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waste fans

54.7% are female, 45.3% are male, average age 41.4.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Waste audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age41.4
Estimated audience size1,736,886
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Waste audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Waste audience comes from Germany.

Worldwide audience distribution share by country for Waste
CountryShare
United States26.2%
United Kingdom8.6%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waste audience in Germany is strongest.

Fig. 05

Top regions by affinity

Waste fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~50K1.56×
02Sachsen-Anhalt~60K1.36×
03Niedersachsen~200K1.30×
04Thüringen~50K1.18×
05Schleswig-Holstein~70K1.14×
06Brandenburg~60K1.13×
07Baden-Württemberg~200K1.05×
08Hamburg~40K1.03×
09Sachsen~90K1.01×
10Nordrhein-Westfalen~300K0.91×
11Bremen~10K0.89×
12Rheinland-Pfalz~70K0.78×
13Berlin~60K0.78×
14Saarland~20K0.73×
15Bayern~200K0.72×
16Hessen~90K0.71×
Fig. 06

Affinity by region

Affinity by region — Waste, Germany
0.71×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waste audience
#·InterestCategoryAffinity×
01Glass recyclingHome & Garden66.78×
02EniCars & Mobility20.00×
03Sustainable energyHome & Garden13.43×
04Plastic pollutionPolitics & Society11.96×
05Renewable energyBusiness & Career11.26×
06Water pollutionPolitics & Society10.25×
07ReuseHome & Garden7.86×
08Air pollutionHealth7.37×
09Fair tradeBusiness & Career5.76×
10AlnaturaShopping5.36×
11Ethical consumerismShopping5.15×
12Plug-in hybridCars & Mobility4.48×
13EcotourismBusiness & Career4.12×
14EnergyHome & Garden3.38×
15Organic farmingFood & Beverages2.71×
16HugendubelShopping2.70×
17RossmannShopping2.53×
18NatureHome & Garden2.14×
19TagesschauMovies & TV1.80×
20FamilyKids & Family1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waste audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.71×
Quality AwarenessPREMIUM1.59×
Early Adopter MentalityPOWER1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waste audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.97×
Convenience OrientationPREMIUM0.98×
Family OrientationCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waste have in Germany?

Waste has an estimated audience of 1,736,886 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Waste fans?

54.7% of Waste fans are female, 45.3% are male, with an average age of 41.4 years.

03

Which brands do Waste fans like most?

Waste fans show strongest brand affinity for Sustainable energy (13.43×), Renewable energy (11.26×), and Fair trade (5.76×) over the country average.

04

Where do Waste fans live in Germany?

Waste fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Baden-Württemberg (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Waste fans also like?

Beyond Waste itself, the audience over-indexes on Renewable energy (11.26×), Fair trade (5.76×), Plastic pollution (11.96×), and Plug-in hybrid (4.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Waste audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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