Waste Audience in Germany
Waste has an estimated audience of 1,736,886 people in Germany. 54.7% are female, 45.3% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: CAC 40, Stradivarius, Unique Gifts, Preacher (comics), Škoda Kodiaq.
The average Waste fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include CAC 40, Stradivarius, Unique Gifts, with strongest over-indexing on CAC 40 (1.96× the country average). Demographically, the Waste audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Waste fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 41.4 |
| Estimated audience size | 1,736,886 |
Audience persona
The typical Waste fan in Germany is balanced, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 359,436 | 0.95× |
| Niedersachsen | 219,863 | 1.3× |
| Baden-Württemberg | 207,768 | 0.88× |
| Bayern | 200,942 | 0.72× |
| Hessen | 88,975 | 0.67× |
| Sachsen | 85,276 | 1× |
| Schleswig-Holstein | 76,438 | 1.23× |
| Berlin | 66,379 | 0.85× |
| Brandenburg | 60,546 | 1.12× |
| Rheinland-Pfalz | 60,431 | 0.69× |
| Sachsen-Anhalt | 58,081 | 1.29× |
| Mecklenburg-Vorpommern | 56,169 | 1.69× |
| Thüringen | 45,213 | 1.02× |
| Hamburg | 43,686 | 1.11× |
| Saarland | 12,973 | 0.61× |
| Bremen | 12,704 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.96× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.64× | Shopping |
| Preacher (comics) | 7.48× | Literature |
| Škoda Kodiaq | 2.07× | Cars & Mobility |
| Roaming | 3.89× | Technology & Electronics |
| Birthday Gifts | 1.57× | Kids & Family |
| Molly Hatchet | 10.44× | Music & Radio |
| Huaraz | 12.67× | Travel & Leisure |
| Stamp collecting | 3.63× | Home & Garden |
| Bank account | 1.89× | Business & Career |
| Home Delivery | 1.77× | Food & Beverages |
| Cachorro | 2.2× | Pets & Animals |
| Euphonium | 6.76× | Music & Radio |
| Gründerzeit | 3.29× | Politics & Society |
| Whist | 3.22× | Games |
| Kodi (software) | 1.61× | Technology & Electronics |
| Corfu (regional unit) | 1.74× | Travel & Leisure |
| Keeper (password manager) | 2.33× | Technology & Electronics |
| Hà Tĩnh | 6.89× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 4.86 |
| DIY Mentality | THRILL | 1.42 |
| Design Affinity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.37 |
| Sports Activity | POWER | 1.35 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 8.6% |
| Italy | 5.8% |
See Waste audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Waste have in Germany?
Waste has an estimated audience of 1,736,886 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Waste fans?
54.7% of Waste fans are female, 45.3% are male, with an average age of 41.4 years.
Which brands do Waste fans like most?
Waste fans show strongest brand affinity for CAC 40 (1.96×), Stradivarius (1.97×), and Unique Gifts (1.64×) over the country average.
Where do Waste fans live in Germany?
Waste fans in Germany are most concentrated in Nordrhein-Westfalen (reach 359,436), Niedersachsen (reach 219,863), and Baden-Württemberg (reach 207,768). These three regions account for the largest share of the active audience.
What other brands do Waste fans also like?
Beyond Waste itself, the audience over-indexes on Stradivarius (1.97×), Unique Gifts (1.64×), Preacher (comics) (7.48×), and Škoda Kodiaq (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.