A data profile of the people who buy, follow and care about Waste in United Kingdom — modelled from more than twelve digital signal sources. Waste has an estimated audience of 5,344,612 people in United Kingdom.
The average Waste fan in United Kingdom is 45.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Wikipedia, Nonprofit organization, Hobby, with strongest over-indexing on Wikipedia (3.09× the country average).
Demographically, the Waste audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Waste fan in United Kingdom is more female, around 45.3 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Waste profile in United Kingdom.
56.1% are female, 43.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 45.3 |
| Estimated audience size | 5,344,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Waste audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 8.6% |
| Italy | 5.8% |
Where the Waste audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.40× | |
| 02 | Wales | ~400K | 1.34× | |
| 03 | South West | ~500K | 1.22× | |
| 04 | Yorkshire and the Humber | ~500K | 1.14× | |
| 05 | Scotland | ~500K | 1.07× | |
| 06 | North East | ~200K | 0.99× | |
| 07 | East of England | ~500K | 0.98× | |
| 08 | South East | ~600K | 0.90× | |
| 09 | Northern Ireland | ~100K | 0.88× | |
| 10 | East Midlands | ~300K | 0.81× | |
| 11 | England | ~3.5M | 0.71× | |
| 12 | North West | ~400K | 0.66× |
The strongest cross-interests of the Waste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water filter | Food & Beverages | 6.83× | ||
| 02 | Wikipedia | Internet & Social Media | 3.09× | ||
| 03 | Forestry | Home & Garden | 2.90× | ||
| 04 | Risk management | Business & Career | 2.88× | ||
| 05 | Esso | Cars & Mobility | 2.84× | ||
| 06 | Adoption | Kids & Family | 2.78× | ||
| 07 | Sustainable energy | Home & Garden | 2.53× | ||
| 08 | Nonprofit organization | Politics & Society | 2.50× | ||
| 09 | Refrigerator | Home & Garden | 2.49× | ||
| 10 | Satire | Literature | 2.30× | ||
| 11 | Mobile home | Cars & Mobility | 2.22× | ||
| 12 | Hot tub | Home & Garden | 2.16× | ||
| 13 | Hobby | Home & Garden | 2.04× | ||
| 14 | Volunteering | Politics & Society | 2.00× | ||
| 15 | Betfair | Games | 1.99× | ||
| 16 | Internet & Social Media | 1.92× | |||
| 17 | William Hill (bookmaker) | Games | 1.90× | ||
| 18 | Distilled beverage | Food & Beverages | 1.71× | ||
| 19 | Aldi | Shopping | 1.68× | ||
| 20 | Kitchen | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.78× | |
| Convenience Orientation | PREMIUM | 1.45× | |
| Healthy Lifestyle | BALANCE | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Pet Ownership | JOY | 0.88× | |
| Price Sensitivity | PREMIUM | 0.88× |
Waste has an estimated audience of 5,344,612 people in United Kingdom, concentrated in England and South East.
56.1% of Waste fans are female, 43.9% are male, with an average age of 45.3 years.
Waste fans show strongest brand affinity for Wikipedia (3.09×), Nonprofit organization (2.5×), and Hobby (2.04×) over the country average.
Waste fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~600K), and South West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Waste itself, the audience over-indexes on Nonprofit organization (2.5×), Hobby (2.04×), Esso (2.84×), and Refrigerator (2.49×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.