Rascasse Audience Intelligence

Waste Audience in United States

A data profile of the people who buy, follow and care about Waste in United States — modelled from more than twelve digital signal sources. Waste has an estimated audience of 16,379,210 people in United States.

#1439among Topic in United States#165in Home & Garden

The average Waste fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Sustainable energy, Nonprofit organization, with strongest over-indexing on Planet Fitness (1.71× the country average).

Demographically, the Waste audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waste fan in United States is balanced, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waste profile in United States.

Audience size
16.4M
in United States
Gender
53.6%♀
46.4% male
Age
43.6
average years
Country rank
#2111
Topic in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waste fans

53.6% are female, 46.4% are male, average age 43.6.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Waste audience in United States
MetricValue
Female53.6%
Male46.4%
Average age43.6
Estimated audience size16,379,210
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Waste audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Waste audience comes from United States.

Worldwide audience distribution share by country for Waste
CountryShare
United States26.2%
United Kingdom8.6%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waste audience in United States is strongest.

Fig. 05

Top regions by affinity

Waste fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~400K1.33×
02South Carolina~300K1.30×
03Mississippi~200K1.29×
04Kansas~200K1.25×
05New Mexico~100K1.24×
06Louisiana~300K1.23×
07Tennessee~400K1.21×
08Washington~400K1.18×
09Florida~1.5M1.17×
10Alaska~40K1.16×
11Georgia~600K1.15×
12Arizona~400K1.14×
13West Virginia~90K1.13×
14Alabama~300K1.11×
15Oregon~200K1.11×
16Oklahoma~200K1.10×
17Texas~1.5M1.09×
18California~2M1.08×
19Colorado~300K1.06×
20Kentucky~200K1.06×
21North Carolina~500K1.04×
22Missouri~300K1.04×
23Minnesota~200K1.04×
24Arkansas~100K1.03×
25Nevada~200K1.00×
26Nebraska~80K0.99×
27Delaware~40K0.98×
28South Dakota~40K0.94×
29Virginia~400K0.93×
30Maryland~300K0.93×
31Ohio~500K0.92×
32Idaho~80K0.92×
33Pennsylvania~500K0.91×
34Michigan~400K0.91×
35North Dakota~30K0.89×
36Illinois~500K0.88×
37Vermont~30K0.88×
38Wisconsin~200K0.87×
39Iowa~100K0.87×
40Hawaii~60K0.87×
41Maine~50K0.87×
42Washington, District of Columbia~40K0.87×
43Montana~40K0.87×
44Utah~100K0.86×
45Connecticut~100K0.85×
46New York~800K0.84×
47New Jersey~300K0.82×
48Massachusetts~300K0.82×
49New Hampshire~50K0.82×
50Rhode Island~40K0.80×
Fig. 06

Affinity by region

Affinity by region — Waste, United States
0.80×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waste audience
#·InterestCategoryAffinity×
01Water pollutionPolitics & Society5.72×
02LandfillHome & Garden3.81×
03Compact carCars & Mobility2.89×
04Sustainable energyHome & Garden2.83×
05Renewable energyBusiness & Career2.36×
06CarGurusCars & Mobility2.23×
07Diaper bagKids & Family2.21×
08Microwave ovenHome & Garden1.90×
09Dump truckCars & Mobility1.90×
10Made in USABusiness & Career1.79×
11GeneticsKids & Family1.77×
12Planet FitnessSports1.71×
13Ace HardwareHome & Garden1.70×
14InnovationBusiness & Career1.60×
15MetaphysicsBusiness & Career1.60×
16Nonprofit organizationPolitics & Society1.56×
17DonationBusiness & Career1.56×
18Charitable organizationPolitics & Society1.55×
19BiologyHealth1.54×
20LodgingTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waste audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.74×
IndividualismJOY1.42×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waste audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Pet OwnershipJOY0.82×
Healthy LifestyleBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waste have in United States?

Waste has an estimated audience of 16,379,210 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Waste fans?

53.6% of Waste fans are female, 46.4% are male, with an average age of 43.6 years.

03

Which brands do Waste fans like most?

Waste fans show strongest brand affinity for Planet Fitness (1.71×), Sustainable energy (2.83×), and Nonprofit organization (1.56×) over the country average.

04

Where do Waste fans live in United States?

Waste fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Waste fans also like?

Beyond Waste itself, the audience over-indexes on Sustainable energy (2.83×), Nonprofit organization (1.56×), CarGurus (2.23×), and Renewable energy (2.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Waste audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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