Waste Audience in United States

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Waste has an estimated audience of 16,379,210 people in United States. 53.6% are female, 46.4% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Vocal harmony, Wok, Google Home.

The average Waste fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Vocal harmony, with strongest over-indexing on Governor of Michigan (15.74× the country average). Demographically, the Waste audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Waste fans

Demographic split for Waste audience in United States
MetricValue
Female53.6%
Male46.4%
Average age43.6
Estimated audience size16,379,210

Audience persona

The typical Waste fan in United States is balanced, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Waste in United States
RegionReachAffinity
California2,097,8731.16×
Texas1,610,6411.14×
Florida1,437,0411.3×
New York832,8650.91×
Georgia589,2681.17×
North Carolina528,3571.07×
Pennsylvania516,3180.94×
Illinois477,5480.88×
Ohio457,3940.91×
Indiana445,8761.49×
Washington411,0451.25×
Tennessee400,9641.22×
Michigan392,6710.92×
Virginia382,5580.96×
Arizona377,7411.13×
New Jersey353,5160.85×
South Carolina336,2411.36×
Colorado287,5721.11×
Massachusetts280,3520.87×
Maryland271,0130.96×
Louisiana267,2761.27×
Missouri263,3021×
Minnesota247,9901.06×
Alabama244,3671.07×
Oregon225,0561.2×
Wisconsin211,0800.86×
Kentucky210,8041.03×
Oklahoma205,4241.13×
Mississippi175,2541.3×
Kansas166,7051.29×
Nevada154,2010.97×
Arkansas141,4431.05×
Connecticut139,4730.85×
Utah122,8300.84×
Iowa107,5140.8×
New Mexico104,7091.27×
West Virginia82,3941.08×
Nebraska74,3930.91×
Idaho67,9350.83×
Hawaii56,6760.8×
Maine49,5270.84×
New Hampshire49,3010.76×
Washington, District of Columbia45,1640.92×
Delaware41,2350.91×
Alaska36,7071.05×
Rhode Island35,1190.67×
Montana33,7050.74×
South Dakota28,6360.76×
North Dakota25,4220.76×
Vermont21,1090.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waste audience
BrandAffinityCategory
Governor of Michigan15.74×Politics & Society
Goop11.35×Internet & Social Media
Vocal harmony7.95×Music & Radio
Wok11.36×Food & Beverages
Google Home10.05×Technology & Electronics
Grinch6.21×Movies & TV
Cherish (group)16.75×Music & Radio
headspace14.17×Health
Hibachi11.88×Food & Beverages
Hipster14.05×Politics & Society
Monogram5.29×Home & Garden
Grace Slick11.69×Music & Radio
Israel2.68×Travel & Leisure
Fairy godmother9.24×Literature
El Paso County, Colorado15.4×Travel & Leisure
TV Fanatic10.35×Movies & TV
Kikar HaShabbat15.51×News
Guitarist (magazine)10.78×Music & Radio
No Escape (1994 film)10.52×Movies & TV
Ira Glass15.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waste audience
TraitClusterScore
SustainabilityBALANCE1.85
ExtroversionTHRILL1.31
IndividualismJOY1.3
Urban LifestyleOPEN1.24
Family OrientationCONSERVATISM1.21
Healthy LifestyleBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Waste
CountryShare
United States26.2%
United Kingdom8.6%
Italy5.8%

See Waste audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Waste have in United States?

Waste has an estimated audience of 16,379,210 people in United States, concentrated in California and Texas.

What is the gender split and age of Waste fans?

53.6% of Waste fans are female, 46.4% are male, with an average age of 43.6 years.

Which brands do Waste fans like most?

Waste fans show strongest brand affinity for Governor of Michigan (15.74×), Goop (11.35×), and Vocal harmony (7.95×) over the country average.

Where do Waste fans live in United States?

Waste fans in United States are most concentrated in California (reach 2,097,873), Texas (reach 1,610,641), and Florida (reach 1,437,041). These three regions account for the largest share of the active audience.

What other brands do Waste fans also like?

Beyond Waste itself, the audience over-indexes on Goop (11.35×), Vocal harmony (7.95×), Wok (11.36×), and Google Home (10.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.