A data profile of the people who buy, follow and care about Waste in Italy — modelled from more than twelve digital signal sources. Waste has an estimated audience of 3,594,777 people in Italy.
Waste has an estimated audience of 3,594,777 people in Italy. 57.0% are female, 43.0% are male, average age 47.6. Top brand affinities: Wikipedia, Improvisation, Satire, Sustainable energy, Personal finance.
Top brand affinities include Wikipedia, Improvisation, Satire, with strongest over-indexing on Wikipedia (6.03× the country average).
Demographically, the Waste audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
The typical Waste fan in Italy is more female, around 47.6 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Waste profile in Italy.
57.0% are female, 43.0% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 47.6 |
| Estimated audience size | 3,594,777 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide Waste audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.2% |
| United Kingdom | 8.6% |
| Italy | 5.8% |
The strongest cross-interests of the Waste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Water pollution | Politics & Society | 11.37× | ||
| 02 | Improvisation | Music & Radio | 6.46× | ||
| 03 | Wikipedia | Internet & Social Media | 6.03× | ||
| 04 | Individualism | Politics & Society | 3.66× | ||
| 05 | Satire | Literature | 3.63× | ||
| 06 | Sustainable energy | Home & Garden | 2.92× | ||
| 07 | Renewable energy | Business & Career | 2.58× | ||
| 08 | Air conditioning | Technology & Electronics | 2.44× | ||
| 09 | Innovation | Business & Career | 2.36× | ||
| 10 | HVAC | Home & Garden | 2.25× | ||
| 11 | Genetics | Kids & Family | 2.11× | ||
| 12 | Mediaset | Technology & Electronics | 2.07× | ||
| 13 | Sanremo Music Festival | Music & Radio | 2.06× | ||
| 14 | Champagne | Food & Beverages | 1.96× | ||
| 15 | Coop | Food & Beverages | 1.84× | ||
| 16 | Milk | Food & Beverages | 1.76× | ||
| 17 | Musical theatre | Movies & TV | 1.73× | ||
| 18 | Singer-songwriter | Music & Radio | 1.64× | ||
| 19 | Personal finance | Business & Career | 1.58× | ||
| 20 | Volunteering | Politics & Society | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.90× | |
| Convenience Orientation | PREMIUM | 1.74× | |
| Individualism | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Waste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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