Musical theatre Audience in Italy
Musical theatre has an estimated audience of 9,390,198 people in Italy. 55.6% are female, 44.4% are male, average age 42.3. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Message in a Bottle (film), La Stampa, Internal Revenue Service, Acting, Pope Francis.
The average Musical theatre fan in Italy is 42.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Message in a Bottle (film), La Stampa, Internal Revenue Service, with strongest over-indexing on Message in a Bottle (film) (1.92× the country average). Demographically, the Musical theatre audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Musical theatre fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.3 |
| Estimated audience size | 9,390,198 |
Audience persona
The typical Musical theatre fan in Italy is more female, around 42.3 years old, with strong Risk Appetite tendencies and a notable affinity for Message in a Bottle (film).
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,067,395 | 1.25× |
| Lazio | 1,380,913 | 1.2× |
| Campania | 1,326,147 | 1.26× |
| Sicilia | 1,085,784 | 1.33× |
| Emilia-Romagna | 842,718 | 1.1× |
| Puglia | 822,166 | 1.27× |
| Tuscany | 770,035 | 1.24× |
| Veneto | 741,171 | 1× |
| Piedmont | 734,885 | 1.06× |
| Liguria | 246,337 | 0.93× |
| Marche | 243,374 | 1.04× |
| Sardinia | 229,732 | 0.87× |
| Trentino-Alto Adige/Südtirol | 205,197 | 1.15× |
| Abruzzo | 194,921 | 0.94× |
| Friuli-Venezia Giulia | 149,947 | 0.85× |
| Umbria | 126,925 | 0.83× |
| Basilicata | 62,554 | 0.73× |
| Molise | 22,791 | 0.51× |
| Aosta Valley | 10,234 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Message in a Bottle (film) | 1.92× | Movies & TV |
| La Stampa | 1.92× | News |
| Internal Revenue Service | 2.29× | Business & Career |
| Acting | 2.35× | Business & Career |
| Pope Francis | 1.75× | Politics & Society |
| Guitar | 2.6× | Music & Radio |
| Leisure | 1.53× | Travel & Leisure |
| Il Fatto Quotidiano | 1.55× | News |
| Politics | 1.62× | Politics & Society |
| Magazines | 1.5× | Literature |
| Il Messaggero | 1.64× | News |
| Jazz music | 1.93× | Music & Radio |
| UniCredit | 1.83× | Business & Career |
| Intesa Sanpaolo | 1.86× | Business & Career |
| Orchestra | 2.75× | Music & Radio |
| School | 1.57× | Kids & Family |
| Law | 1.62× | Business & Career |
| Society | 1.56× | Politics & Society |
| Broadcasting | 1.68× | Movies & TV |
| Organization | 1.63× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.44 |
| Community Orientation | OPEN | 1.39 |
| Extroversion | THRILL | 1.15 |
| Social Media Usage | JOY | 1.13 |
| Patriotism | CONSERVATISM | 1.06 |
| Tradition | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.6% |
| United Kingdom | 5.2% |
See Musical theatre audiences in other countries
More Movies & TV audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Musical theatre have in Italy?
Musical theatre has an estimated audience of 9,390,198 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Musical theatre fans?
55.6% of Musical theatre fans are female, 44.4% are male, with an average age of 42.3 years.
Which brands do Musical theatre fans like most?
Musical theatre fans show strongest brand affinity for Message in a Bottle (film) (1.92×), La Stampa (1.92×), and Internal Revenue Service (2.29×) over the country average.
Where do Musical theatre fans live in Italy?
Musical theatre fans in Italy are most concentrated in Lombardy (reach 2,067,395), Lazio (reach 1,380,913), and Campania (reach 1,326,147). These three regions account for the largest share of the active audience.
What other brands do Musical theatre fans also like?
Beyond Musical theatre itself, the audience over-indexes on La Stampa (1.92×), Internal Revenue Service (2.29×), Acting (2.35×), and Pope Francis (1.75×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Musical theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.