Organization Audience in Italy
Organization has an estimated audience of 17,527,079 people in Italy. 52.5% are female, 47.5% are male, average age 44.2. Top brand affinities: Wikipedia, Volunteering, WhatsApp, Satire, Mediaset.
Top brand affinities include Wikipedia, Volunteering, WhatsApp, with strongest over-indexing on Wikipedia (3.37× the country average). Demographically, the Organization audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Organization fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 44.2 |
| Estimated audience size | 17,527,079 |
Audience persona
The typical Organization fan in Italy is balanced, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
Top brand affinities of Organization fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 3.37× | Internet & Social Media |
| Volunteering | 2.45× | Politics & Society |
| 1.67× | Internet & Social Media | |
| Satire | 2.86× | Literature |
| Mediaset | 2.11× | Technology & Electronics |
| Singer-songwriter | 1.56× | Music & Radio |
| Milk | 1.62× | Food & Beverages |
| University | 1.5× | Business & Career |
| Nonprofit organization | 1.65× | Politics & Society |
| General practitioner | 2.16× | Health |
| Musical theatre | 1.63× | Movies & TV |
| Champagne | 1.77× | Food & Beverages |
| Genetics | 1.52× | Kids & Family |
| Political science | 1.98× | Business & Career |
| Sanremo Music Festival | 1.81× | Music & Radio |
| Adriatic Sea | 1.56× | Travel & Leisure |
| Travel website | 1.51× | Travel & Leisure |
| Doctor of Medicine | 2.11× | Business & Career |
| New Testament | 2.67× | Politics & Society |
| Dentistry | 1.77× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.39 |
| Career Orientation | POWER | 1.19 |
| Convenience Orientation | PREMIUM | 1.16 |
| Tradition | CONSERVATISM | 1.14 |
| Risk Appetite | THRILL | 1.1 |
| Spirituality | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
See Organization audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.