A data profile of the people who buy, follow and care about Organization in Italy — modelled from more than twelve digital signal sources. Organization has an estimated audience of 17,527,079 people in Italy.
Organization has an estimated audience of 17,527,079 people in Italy. 52.5% are female, 47.5% are male, average age 44.2. Top brand affinities: Wikipedia, Volunteering, WhatsApp, Satire, Mediaset.
Top brand affinities include Wikipedia, Volunteering, WhatsApp, with strongest over-indexing on Wikipedia (3.37× the country average).
Demographically, the Organization audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Organization fan in Italy is balanced, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Organization profile in Italy.
52.5% are female, 47.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 44.2 |
| Estimated audience size | 17,527,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Organization audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.37× | ||
| 02 | Satire | Literature | 2.86× | ||
| 03 | New Testament | Politics & Society | 2.67× | ||
| 04 | Volunteering | Politics & Society | 2.45× | ||
| 05 | General practitioner | Health | 2.16× | ||
| 06 | Mediaset | Technology & Electronics | 2.11× | ||
| 07 | Doctor of Medicine | Business & Career | 2.11× | ||
| 08 | Political science | Business & Career | 1.98× | ||
| 09 | Sanremo Music Festival | Music & Radio | 1.81× | ||
| 10 | Champagne | Food & Beverages | 1.77× | ||
| 11 | Dentistry | Business & Career | 1.77× | ||
| 12 | Internet & Social Media | 1.67× | |||
| 13 | Nonprofit organization | Politics & Society | 1.65× | ||
| 14 | Musical theatre | Movies & TV | 1.63× | ||
| 15 | Milk | Food & Beverages | 1.62× | ||
| 16 | Singer-songwriter | Music & Radio | 1.56× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.56× | ||
| 18 | Genetics | Kids & Family | 1.52× | ||
| 19 | Travel website | Travel & Leisure | 1.51× | ||
| 20 | University | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.39× | |
| Career Orientation | POWER | 1.19× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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