A data profile of the people who buy, follow and care about Organization in Brazil — modelled from more than twelve digital signal sources. Organization has an estimated audience of 16,872,394 people in Brazil.
Organization has an estimated audience of 16,872,394 people in Brazil. 59.9% are female, 40.1% are male, average age 43.1. Top brand affinities: MSN, Lodging, Bossa nova, Island, Masonry.
Top brand affinities include MSN, Lodging, Bossa nova, with strongest over-indexing on MSN (1.78× the country average).
Demographically, the Organization audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Organization fan in Brazil is more female, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Organization profile in Brazil.
59.9% are female, 40.1% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.1 |
| Estimated audience size | 16,872,394 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Organization audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
The strongest cross-interests of the Organization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 1.78× | ||
| 02 | Liam Neeson | Movies & TV | 1.72× | ||
| 03 | Futon | Home & Garden | 1.71× | ||
| 04 | Masonry | Home & Garden | 1.67× | ||
| 05 | Notebook | Technology & Electronics | 1.66× | ||
| 06 | Marie Curie | Business & Career | 1.64× | ||
| 07 | Yahoo! | Internet & Social Media | 1.61× | ||
| 08 | Lodging | Travel & Leisure | 1.60× | ||
| 09 | Duvet | Home & Garden | 1.60× | ||
| 10 | Xabi Alonso | Sports | 1.59× | ||
| 11 | Bossa nova | Music & Radio | 1.57× | ||
| 12 | WD-40 | Home & Garden | 1.57× | ||
| 13 | Island | Travel & Leisure | 1.56× | ||
| 14 | Iberia (airline) | Travel & Leisure | 1.55× | ||
| 15 | IBM | Technology & Electronics | 1.55× | ||
| 16 | Origami | Kids & Family | 1.54× | ||
| 17 | United Nations | Politics & Society | 1.54× | ||
| 18 | Stainless steel | Home & Garden | 1.54× | ||
| 19 | Forestry | Home & Garden | 1.52× | ||
| 20 | Netherlands | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.41× | |
| Career Orientation | POWER | 1.34× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Urban Lifestyle | OPEN | 0.87× | |
| Spirituality | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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