Organization Audience in Brazil
Organization has an estimated audience of 16,872,394 people in Brazil. 59.9% are female, 40.1% are male, average age 43.1. Top brand affinities: Sport Club Corinthians Paulista, Nature, Neymar, Fast food, Social media.
Top brand affinities include Sport Club Corinthians Paulista, Nature, Neymar, with strongest over-indexing on Sport Club Corinthians Paulista (1.58× the country average). Demographically, the Organization audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Category: Business & Career · Type: Topic
Demographics of Organization fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 43.1 |
| Estimated audience size | 16,872,394 |
Audience persona
The typical Organization fan in Brazil is more female, around 43.1 years old, with strong Mindfulness tendencies and a notable affinity for Sport Club Corinthians Paulista.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport Club Corinthians Paulista | 1.58× | Sports |
| Nature | 1.79× | Home & Garden |
| Neymar | 1.67× | Sports |
| Fast food | 1.92× | Food & Beverages |
| Social media | 1.61× | Business & Career |
| 1.88× | Technology & Electronics | |
| Children's clothing | 2.17× | Fashion & Accessoires |
| Sport Club do Recife | 2× | Sports |
| Personal care | 1.51× | Health |
| UEFA Champions League | 1.68× | Sports |
| Electrolux | 2.18× | Home & Garden |
| Grêmio Foot-Ball Porto Alegrense | 1.54× | Sports |
| Happiness | 1.63× | Health |
| Beauty salons | 1.52× | Beauty & Wellness |
| Telegram | 2.08× | Internet & Social Media |
| Hypermarket | 1.84× | Shopping |
| SUVs | 1.84× | Cars & Mobility |
| AliExpress | 1.8× | Shopping |
| College | 1.81× | Business & Career |
| Honda | 1.86× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.9 |
| Design Affinity | PREMIUM | 1.7 |
| Need for Security | CONSERVATISM | 1.64 |
| Family Orientation | CONSERVATISM | 1.61 |
| Creativity | OPEN | 1.59 |
| Luxury Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
See Organization audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.