Organization Audience in Germany
Organization has an estimated audience of 8,996,778 people in Germany. 51.7% are female, 48.3% are male, average age 40.6. Top brand affinities: limango, Congstar, Jan Josef Liefers, Karoline Herfurth, Terence Hill.
Top brand affinities include limango, Congstar, Jan Josef Liefers, with strongest over-indexing on limango (12.63× the country average). Demographically, the Organization audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Organization fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 40.6 |
| Estimated audience size | 8,996,778 |
Audience persona
The typical Organization fan in Germany is balanced, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for limango.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| limango | 12.63× | Shopping |
| Congstar | 7.74× | Technology & Electronics |
| Jan Josef Liefers | 8.96× | Movies & TV |
| Karoline Herfurth | 10.37× | Movies & TV |
| Terence Hill | 7.81× | Movies & TV |
| Forrest Gump | 12.64× | Movies & TV |
| Apple Store | 7.43× | Shopping |
| ICloud | 5.34× | Technology & Electronics |
| Satire | 4.72× | Literature |
| The Voice Kids | 9.29× | Movies & TV |
| Salvador Dalí | 10.84× | Arts & Culture |
| Neil Young | 10.84× | Music & Radio |
| Casino | 5.74× | Games |
| Fachhochschule | 7.24× | Business & Career |
| Lieferando.de | 2.33× | Food & Beverages |
| Marco Reus | 9.9× | Sports |
| Jumanji | 9.61× | Movies & TV |
| Kurdistan | 8.27× | Travel & Leisure |
| Spiegel Online | 1.84× | News |
| Udacity | 9.89× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.45 |
| Community Orientation | OPEN | 1.35 |
| DIY Mentality | THRILL | 1.28 |
| Indulgence | JOY | 1.23 |
| Convenience Orientation | PREMIUM | 1.23 |
| Healthy Lifestyle | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.5% |
| Italy | 5.6% |
| Brazil | 5.4% |
See Organization audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.