Rascasse Audience Intelligence

Organization Audience in United States

A data profile of the people who buy, follow and care about Organization in United States — modelled from more than twelve digital signal sources. Organization has an estimated audience of 77,154,797 people in United States.

#123among Topic in United States#23in Business & Career

The average Organization fan in United States is 43.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Real property, Fundraising, with strongest over-indexing on Planet Fitness (1.55× the country average).

Demographically, the Organization audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Organization fan in United States is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Organization profile in United States.

Audience size
77.2M
in United States
Gender
54.3%♀
45.7% male
Age
43.2
average years
Country rank
#155
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Organization fans

54.3% are female, 45.7% are male, average age 43.2.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Organization audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.2
Estimated audience size77,154,797
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Organization audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Organization audience comes from United States.

Worldwide audience distribution share by country for Organization
CountryShare
United States24.5%
Italy5.6%
Brazil5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Organization audience in United States is strongest.

Fig. 05

Top regions by affinity

Organization fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~3M1.18×
02Texas~8M1.17×
03Virginia~2M1.14×
04Mississippi~700K1.14×
05Kansas~700K1.14×
06California~9.5M1.13×
07Nebraska~400K1.12×
08North Dakota~200K1.11×
09Indiana~1.5M1.10×
10South Carolina~1.5M1.10×
11Washington, District of Columbia~300K1.10×
12Illinois~3M1.09×
13Arkansas~700K1.09×
14North Carolina~2.5M1.08×
15Missouri~1.5M1.08×
16Maryland~1.5M1.06×
17Oklahoma~900K1.06×
18Iowa~700K1.04×
19Arizona~1.5M1.03×
20Washington~1.5M1.02×
21Kentucky~1M1.02×
22Hawaii~300K1.02×
23Alaska~200K1.02×
24Michigan~2M1.01×
25Florida~5M1.00×
26Louisiana~1M1.00×
27New Mexico~400K1.00×
28Ohio~2.5M0.99×
29Minnesota~1M0.99×
30Oregon~900K0.99×
31Pennsylvania~2.5M0.98×
32Tennessee~1.5M0.98×
33Alabama~1M0.98×
34South Dakota~200K0.98×
35Idaho~400K0.96×
36Wisconsin~1M0.95×
37West Virginia~300K0.95×
38Delaware~200K0.93×
39Nevada~700K0.92×
40Utah~600K0.92×
41New York~4M0.91×
42Maine~200K0.90×
43Montana~200K0.90×
44New Jersey~1.5M0.89×
45Connecticut~700K0.89×
46Colorado~1M0.88×
47Rhode Island~200K0.87×
48Massachusetts~1.5M0.86×
49New Hampshire~300K0.85×
50Vermont~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Organization, United States
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Organization audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Organization audience
#·InterestCategoryAffinity×
01Real propertyHome & Garden2.02×
02Diaper bagKids & Family1.95×
03FundraisingBusiness & Career1.79×
04Political scienceBusiness & Career1.79×
05Venture capitalBusiness & Career1.76×
06HormoneHealth1.75×
07Non-governmental organizationPolitics & Society1.73×
08Risk managementBusiness & Career1.71×
09Made in USABusiness & Career1.64×
10PhilanthropyArts & Culture1.62×
11DemocracyPolitics & Society1.58×
12Labor DayPolitics & Society1.58×
13DentistryBusiness & Career1.56×
14Non-alcoholic beverageFood & Beverages1.56×
15Planet FitnessSports1.55×
16Charitable organizationPolitics & Society1.52×
17Clinical trialHealth1.52×
18DonationBusiness & Career1.51×
19DoughFood & Beverages1.51×
20LodgingTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Organization audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Organization audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
Career OrientationPOWER1.31×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Organization audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Social Media UsageJOY0.90×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Organization have in United States?

Organization has an estimated audience of 77,154,797 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Organization fans?

54.3% of Organization fans are female, 45.7% are male, with an average age of 43.2 years.

03

Which brands do Organization fans like most?

Organization fans show strongest brand affinity for Planet Fitness (1.55×), Real property (2.02×), and Fundraising (1.79×) over the country average.

04

Where do Organization fans live in United States?

Organization fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~8M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Organization fans also like?

Beyond Organization itself, the audience over-indexes on Real property (2.02×), Fundraising (1.79×), Diaper bag (1.95×), and Dentistry (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Organization audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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