Organization Audience in United States

Organization logo

Organization has an estimated audience of 77,154,797 people in United States. 54.3% are female, 45.7% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Organization fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Organization audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Organization fans

Demographic split for Organization audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.2
Estimated audience size77,154,797

Audience persona

The typical Organization fan in United States is balanced, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Organization in United States
RegionReachAffinity
California9,797,1161.15×
Texas7,860,1921.19×
Florida5,888,3871.13×
New York4,440,8861.03×
Georgia2,887,5981.21×
Illinois2,847,6181.11×
North Carolina2,540,1691.09×
Pennsylvania2,516,5370.97×
Ohio2,380,6281×
Virginia2,270,6631.21×
Michigan2,168,2261.07×
New Jersey1,755,6720.89×
Washington1,710,7471.11×
Arizona1,639,9091.04×
Tennessee1,606,2761.04×
Indiana1,531,1321.09×
Maryland1,463,3591.1×
Massachusetts1,387,8880.91×
Missouri1,360,0621.09×
South Carolina1,264,0201.09×
Alabama1,164,0621.08×
Minnesota1,112,8571.01×
Colorado1,090,2990.9×
Wisconsin1,087,1210.94×
Louisiana1,030,4921.04×
Kentucky946,2500.98×
Oklahoma944,9901.1×
Oregon846,2260.96×
Mississippi749,5241.18×
Nevada709,6560.95×
Connecticut694,5050.9×
Kansas689,6741.13×
Arkansas685,5701.08×
Iowa661,2651.04×
Utah655,9990.95×
Nebraska381,1120.98×
New Mexico361,0440.93×
Idaho347,9050.9×
West Virginia345,9180.96×
Hawaii320,1900.97×
Washington, District of Columbia279,8741.21×
New Hampshire240,9940.79×
Maine233,1190.84×
Rhode Island210,1330.86×
Delaware180,4940.85×
Montana177,7500.83×
North Dakota149,2920.94×
South Dakota149,0510.84×
Alaska146,7040.89×
Vermont100,4390.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Organization audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.78×News
Planet Fitness2.31×Sports
Staples (Canada)2.86×Business & Career
Hobby Lobby2.11×Home & Garden
Diaper bag3.37×Kids & Family
Jack Black5.6×Movies & TV
Great Clips2.85×Beauty & Wellness
Payment card8.17×Fashion & Accessoires
Best Buy1.84×Shopping
Aldi1.81×Shopping
Taco Bell1.77×Food & Beverages
Napoleon Dynamite6×Movies & TV
Real property2.26×Home & Garden
Dentistry2.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Organization audience
TraitClusterScore
Community OrientationOPEN1.14
Family OrientationCONSERVATISM1.1
Price SensitivityPREMIUM1.1
SustainabilityBALANCE1.08
IndividualismJOY1.08
TravellingTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Organization
CountryShare
United States24.5%
Italy5.6%
Brazil5.4%

See Organization audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Organization have in United States?

Organization has an estimated audience of 77,154,797 people in United States, concentrated in California and Texas.

What is the gender split and age of Organization fans?

54.3% of Organization fans are female, 45.7% are male, with an average age of 43.2 years.

Which brands do Organization fans like most?

Organization fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Organization fans live in United States?

Organization fans in United States are most concentrated in California (reach 9,797,116), Texas (reach 7,860,192), and Florida (reach 5,888,387). These three regions account for the largest share of the active audience.

What other brands do Organization fans also like?

Beyond Organization itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Organization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.