Venture capital Audience in United States

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Venture capital has an estimated audience of 14,100,988 people in United States. 47.0% are female, 53.0% are male, average age 42.4. Top regions: Florida, California, New York. Top brand affinities: Nordstrom rack, Poshmark, Money, Finance, Software.

The average Venture capital fan in United States is 42.4 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Nordstrom rack, Poshmark, Money, with strongest over-indexing on Nordstrom rack (3.44× the country average). Demographically, the Venture capital audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Venture capital fans

Demographic split for Venture capital audience in United States
MetricValue
Female47.0%
Male53.0%
Average age42.4
Estimated audience size14,100,988

Audience persona

The typical Venture capital fan in United States is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Nordstrom rack.

Top regions in United States

Top regions ranked by reach for Venture capital in United States
RegionReachAffinity
Florida6,202,8926.5×
California2,206,4471.42×
New York1,267,5801.61×
Texas1,120,5570.92×
New Jersey982,7372.74×
Virginia512,6691.49×
Illinois459,0270.98×
Pennsylvania441,5710.93×
Georgia422,3780.97×
Massachusetts400,0761.44×
North Carolina388,1880.91×
Ohio349,1230.8×
Michigan318,3920.86×
Connecticut244,8871.73×
Washington238,3310.84×
Maryland231,6670.96×
Indiana227,7140.88×
Tennessee211,8580.75×
Arizona211,1460.73×
South Carolina163,5990.77×
Colorado161,7720.73×
Missouri156,5790.69×
Minnesota155,4700.77×
Louisiana152,1910.84×
Alabama147,7060.75×
Wisconsin135,0310.64×
Kentucky127,4940.72×
Oregon120,6920.75×
Oklahoma115,5690.74×
Nevada114,8030.84×
Utah92,1280.73×
Mississippi92,0530.79×
Arkansas83,8410.72×
Washington, District of Columbia74,9511.77×
Kansas74,4930.67×
Iowa72,2810.62×
Idaho48,1750.68×
Hawaii44,9330.74×
West Virginia44,5010.68×
New Hampshire43,5490.78×
New Mexico43,0810.61×
Nebraska42,5340.6×
Maine37,3450.74×
Rhode Island36,1690.81×
Delaware30,6340.79×
Vermont21,4300.87×
Montana19,4160.5×
North Dakota17,1710.59×
South Dakota16,5780.51×
Alaska15,8500.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Venture capital audience
BrandAffinityCategory
Nordstrom rack3.44×Fashion & Accessoires
Poshmark3.65×Shopping
Money1.86×Business & Career
Finance1.85×Business & Career
Software1.62×Technology & Electronics
Price2×Shopping
U.S. state1.57×Travel & Leisure
Mobile phones1.5×Technology & Electronics
Organization1.76×Business & Career
Automobiles1.5×Cars & Mobility
Smartphones1.58×Technology & Electronics
Credit (finance)2.71×Business & Career
CarGurus2.71×Cars & Mobility
Macy's1.81×Shopping
Toronto-Dominion Bank3.57×Business & Career
Fundraising2.75×Business & Career
Sales promotion1.54×Shopping
Email1.75×Technology & Electronics
AutoZone1.77×Cars & Mobility
EBay1.54×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Venture capital audience
TraitClusterScore
Risk AppetiteTHRILL3.71
Career OrientationPOWER2.09
Luxury OrientationPREMIUM2.02
LGBTQ+ IdentityOPEN1.65
Design AffinityPREMIUM1.53
Early Adopter MentalityPOWER1.52

Worldwide distribution

Worldwide audience distribution share by country for Venture capital
CountryShare
United States31.7%
Brazil6.1%
India5.7%

See Venture capital audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Venture capital have in United States?

Venture capital has an estimated audience of 14,100,988 people in United States, concentrated in Florida and California.

What is the gender split and age of Venture capital fans?

47.0% of Venture capital fans are female, 53.0% are male, with an average age of 42.4 years.

Which brands do Venture capital fans like most?

Venture capital fans show strongest brand affinity for Nordstrom rack (3.44×), Poshmark (3.65×), and Money (1.86×) over the country average.

Where do Venture capital fans live in United States?

Venture capital fans in United States are most concentrated in Florida (reach 6,202,892), California (reach 2,206,447), and New York (reach 1,267,580). These three regions account for the largest share of the active audience.

What other brands do Venture capital fans also like?

Beyond Venture capital itself, the audience over-indexes on Poshmark (3.65×), Money (1.86×), Finance (1.85×), and Software (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Venture capital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.