Software Audience in United States

Software logo

Software has an estimated audience of 102,945,105 people in United States. 51.1% are female, 48.9% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Software fan in United States is 40.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.72× the country average). Demographically, the Software audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Software fans

Demographic split for Software audience in United States
MetricValue
Female51.1%
Male48.9%
Average age40.7
Estimated audience size102,945,105

Audience persona

The typical Software fan in United States is balanced, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Software in United States
RegionReachAffinity
California22,145,5281.96×
Texas12,433,6741.4×
Florida10,817,3241.55×
New York9,969,2921.73×
Illinois4,583,5801.34×
Georgia4,059,0071.28×
Pennsylvania3,685,3581.06×
North Carolina3,455,3661.12×
Virginia3,354,1641.34×
New Jersey3,212,3421.23×
Washington3,179,9281.54×
Ohio3,024,3900.95×
Michigan2,773,9841.03×
Massachusetts2,429,6691.2×
Tennessee2,418,9371.17×
Arizona2,326,8001.11×
Maryland2,109,4611.19×
Indiana2,026,0781.08×
Colorado1,914,6461.18×
Missouri1,799,4411.08×
Oregon1,715,7501.45×
Nevada1,499,0741.51×
Minnesota1,457,3260.99×
South Carolina1,373,2870.89×
Alabama1,328,0360.92×
Louisiana1,138,4040.86×
Wisconsin1,131,0150.73×
Connecticut1,042,2981.01×
Kentucky991,6790.77×
Utah929,5401.01×
Oklahoma852,3470.75×
Kansas725,8940.89×
Mississippi669,2820.79×
Washington, District of Columbia617,9362×
Arkansas575,3760.68×
Iowa565,7450.67×
Nebraska479,0240.93×
Hawaii460,7651.04×
New Mexico408,7630.79×
Idaho308,6710.6×
West Virginia277,9770.58×
New Hampshire233,0010.57×
Maine228,6750.62×
Delaware217,3800.77×
Rhode Island187,5830.57×
Montana171,6630.6×
Alaska115,4120.52×
North Dakota99,5590.47×
Vermont97,2180.54×
South Dakota95,7690.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Software audience
BrandAffinityCategory
Goop14.72×Internet & Social Media
Governor of Michigan18.36×Politics & Society
Vocal harmony10.36×Music & Radio
Grinch8.04×Movies & TV
Wok12.7×Food & Beverages
Google Home10.9×Technology & Electronics
Hibachi13.13×Food & Beverages
headspace14.6×Health
Hipster14.8×Politics & Society
Grace Slick13.45×Music & Radio
Cherish (group)16.51×Music & Radio
Fairy godmother10.69×Literature
No Escape (1994 film)15.13×Movies & TV
El Paso County, Colorado16.37×Travel & Leisure
TV Fanatic12.89×Movies & TV
Historic site4.96×Arts & Culture
Guitarist (magazine)12.17×Music & Radio
Kikar HaShabbat17.2×News
La Jolla9.52×Travel & Leisure
Mathcore7.82×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Software audience
TraitClusterScore
Social Media UsageJOY1.03
ExtroversionTHRILL1.02
Price SensitivityPREMIUM0.98
Need for SecurityCONSERVATISM0.96
Family OrientationCONSERVATISM0.9
Healthy LifestyleBALANCE0.87

Worldwide distribution

Worldwide audience distribution share by country for Software
CountryShare
United States17.5%
India5.2%
Brazil4.7%

See Software audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Software have in United States?

Software has an estimated audience of 102,945,105 people in United States, concentrated in California and Texas.

What is the gender split and age of Software fans?

51.1% of Software fans are female, 48.9% are male, with an average age of 40.7 years.

Which brands do Software fans like most?

Software fans show strongest brand affinity for Goop (14.72×), Governor of Michigan (18.36×), and Vocal harmony (10.36×) over the country average.

Where do Software fans live in United States?

Software fans in United States are most concentrated in California (reach 22,145,528), Texas (reach 12,433,674), and Florida (reach 10,817,324). These three regions account for the largest share of the active audience.

What other brands do Software fans also like?

Beyond Software itself, the audience over-indexes on Governor of Michigan (18.36×), Vocal harmony (10.36×), Grinch (8.04×), and Wok (12.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.