Rascasse Audience Intelligence

Software Audience in United States

A data profile of the people who buy, follow and care about Software in United States — modelled from more than twelve digital signal sources. Software has an estimated audience of 102,945,105 people in United States.

#41among Lifestyle cluster in United States#56among Topic in United States#5in Technology & Electronics

The average Software fan in United States is 40.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile phones, Email, Google, with strongest over-indexing on Mobile phones (1.81× the country average).

Demographically, the Software audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Software fan in United States is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Mobile phones.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Software profile in United States.

Audience size
102.9M
in United States
Gender
51.1%♀
48.9% male
Age
40.7
average years
Country rank
#71
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Software fans

51.1% are female, 48.9% are male, average age 40.7.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Software audience in United States
MetricValue
Female51.1%
Male48.9%
Average age40.7
Estimated audience size102,945,105
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Software audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Software audience comes from United States.

Worldwide audience distribution share by country for Software
CountryShare
United States17.3%
India5.1%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Software audience in United States is strongest.

Fig. 05

Top regions by affinity

Software fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~600K1.81×
02California~20M1.80×
03New York~9.5M1.65×
04Washington~3M1.49×
05Texas~13M1.48×
06Nevada~1.5M1.45×
07Florida~10M1.43×
08Oregon~1.5M1.31×
09Virginia~3M1.29×
10Georgia~4M1.26×
11Illinois~4.5M1.25×
12Arizona~2.5M1.21×
13New Jersey~3M1.16×
14Massachusetts~2.5M1.15×
15Maryland~2M1.13×
16Colorado~2M1.12×
17Hawaii~500K1.12×
18North Carolina~3.5M1.11×
19Indiana~2M1.10×
20Connecticut~1M1.09×
21Tennessee~2M1.08×
22Pennsylvania~3.5M1.02×
23Utah~900K1.01×
24Missouri~1.5M1.00×
25South Carolina~1.5M0.99×
26Michigan~2.5M0.98×
27Alabama~1.5M0.97×
28Ohio~3M0.96×
29Minnesota~1.5M0.96×
30Nebraska~500K0.96×
31Louisiana~1M0.94×
32Mississippi~800K0.90×
33Kansas~700K0.89×
34Oklahoma~900K0.83×
35New Mexico~400K0.82×
36Kentucky~1M0.80×
37Arkansas~700K0.80×
38Delaware~200K0.75×
39Wisconsin~1M0.74×
40Iowa~600K0.72×
41Idaho~400K0.70×
42West Virginia~300K0.69×
43Montana~200K0.68×
44Alaska~100K0.67×
45Maine~200K0.65×
46Rhode Island~200K0.63×
47Vermont~100K0.62×
48New Hampshire~200K0.61×
49North Dakota~100K0.58×
50South Dakota~100K0.56×
Fig. 06

Affinity by region

Affinity by region — Software, United States
0.56×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Software audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Software audience
#·InterestCategoryAffinity×
01EmailTechnology & Electronics2.22×
02Mobile phonesTechnology & Electronics1.81×
03GoogleInternet & Social Media1.79×
04CrosswordGames1.77×
05Compact carCars & Mobility1.75×
06Systems engineeringBusiness & Career1.68×
07CutleryHome & Garden1.64×
08Venture capitalBusiness & Career1.62×
09Artificial intelligenceTechnology & Electronics1.59×
10Ancient EgyptPolitics & Society1.55×
11Natural gasCars & Mobility1.55×
12Bed frameHome & Garden1.55×
13Labor DayPolitics & Society1.54×
14LodgingTravel & Leisure1.53×
15DoughFood & Beverages1.53×
16Social media marketingBusiness & Career1.53×
17Credit unionBusiness & Career1.53×
18DrawingHome & Garden1.52×
19Google DriveTechnology & Electronics1.51×
20FacialBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Software audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Software audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.31×
ExtroversionTHRILL1.19×
IndulgenceJOY1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Software audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.89×
Design AffinityPREMIUM0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Software have in United States?

Software has an estimated audience of 102,945,105 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Software fans?

51.1% of Software fans are female, 48.9% are male, with an average age of 40.7 years.

03

Which brands do Software fans like most?

Software fans show strongest brand affinity for Mobile phones (1.81×), Email (2.22×), and Google (1.79×) over the country average.

04

Where do Software fans live in United States?

Software fans in United States are most concentrated in California (reach ~20M), Texas (reach ~13M), and Florida (reach ~10M). These three regions account for the largest share of the active audience.

05

What other brands do Software fans also like?

Beyond Software itself, the audience over-indexes on Email (2.22×), Google (1.79×), Google Drive (1.51×), and Drawing (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Software audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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