A data profile of the people who buy, follow and care about Software in India — modelled from more than twelve digital signal sources. Software has an estimated audience of 30,550,151 people in India.
Software has an estimated audience of 30,550,151 people in India. 24.6% are female, 75.4% are male, average age 32.2. Top brand affinities: Email, Instant messaging, Linux, Software engineering, GitHub.
Top brand affinities include Email, Instant messaging, Linux, with strongest over-indexing on Email (1.7× the country average).
Demographically, the Software audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Career Orientation, Indulgence.
The typical Software fan in India is more male, around 32.2 years old, with strong Career Orientation tendencies and a notable affinity for Email.
The key figures that characterise the Software profile in India.
24.6% are female, 75.4% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 32.2 |
| Estimated audience size | 30,550,151 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Software audience comes from India.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Target Corporation | Shopping | 1.74× | ||
| 02 | Technology & Electronics | 1.70× | |||
| 03 | Business analytics | Technology & Electronics | 1.63× | ||
| 04 | AngularJS | Technology & Electronics | 1.63× | ||
| 05 | Big data | Business & Career | 1.62× | ||
| 06 | Monarchy | Politics & Society | 1.58× | ||
| 07 | Web server | Technology & Electronics | 1.57× | ||
| 08 | GitHub | Internet & Social Media | 1.56× | ||
| 09 | Image scanner | Technology & Electronics | 1.56× | ||
| 10 | Linux | Technology & Electronics | 1.55× | ||
| 11 | DevOps | Technology & Electronics | 1.55× | ||
| 12 | JIRA | Technology & Electronics | 1.55× | ||
| 13 | JavaScript | Technology & Electronics | 1.54× | ||
| 14 | MySQL | Technology & Electronics | 1.54× | ||
| 15 | Microsoft Excel | Technology & Electronics | 1.54× | ||
| 16 | Instant messaging | Internet & Social Media | 1.53× | ||
| 17 | Computer science | Business & Career | 1.53× | ||
| 18 | Software engineering | Business & Career | 1.52× | ||
| 19 | C++ | Technology & Electronics | 1.52× | ||
| 20 | Rhetoric | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.12× | |
| Indulgence | JOY | 1.10× | |
| Extroversion | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Community Orientation | OPEN | 0.92× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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