A data profile of the people who buy, follow and care about Software in Norway — modelled from more than twelve digital signal sources. Software has an estimated audience of 2,040,319 people in Norway.
Software has an estimated audience of 2,040,319 people in Norway. 52.6% are female, 47.4% are male, average age 45.4. Top brand affinities: Google, Biltema, Personal finance, Games, Mobile phones.
Top brand affinities include Google, Biltema, Personal finance, with strongest over-indexing on Google (1.73× the country average).
Demographically, the Software audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Community Orientation.
The typical Software fan in Norway is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Google.
The key figures that characterise the Software profile in Norway.
52.6% are female, 47.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 45.4 |
| Estimated audience size | 2,040,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Software audience comes from Norway.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer servers | Technology & Electronics | 1.96× | ||
| 02 | Mobile game | Games | 1.95× | ||
| 03 | Technology & Electronics | 1.87× | |||
| 04 | Fairy tale | Literature | 1.76× | ||
| 05 | Internet & Social Media | 1.73× | |||
| 06 | Electronics | Technology & Electronics | 1.73× | ||
| 07 | Online games | Games | 1.71× | ||
| 08 | Personal finance | Business & Career | 1.68× | ||
| 09 | Video games | Games | 1.65× | ||
| 10 | Biltema | Business & Career | 1.64× | ||
| 11 | Happiness | Health | 1.63× | ||
| 12 | Hair products | Beauty & Wellness | 1.63× | ||
| 13 | Mobile phones | Technology & Electronics | 1.62× | ||
| 14 | Kindergarten | Kids & Family | 1.62× | ||
| 15 | Tattoos | Fashion & Accessoires | 1.62× | ||
| 16 | Cruises | Travel & Leisure | 1.61× | ||
| 17 | Shoes | Fashion & Accessoires | 1.54× | ||
| 18 | Dogs | Pets & Animals | 1.54× | ||
| 19 | Celebrity | Movies & TV | 1.54× | ||
| 20 | Games | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| Community Orientation | OPEN | 1.35× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.95× | |
| DIY Mentality | THRILL | 0.97× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.