A data profile of the people who buy, follow and care about Cruises in Norway — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 841,998 people in Norway.
Cruises has an estimated audience of 841,998 people in Norway. 53.6% are female, 46.4% are male, average age 47.1. Top brand affinities: Norsk Tipping, IKEA, Biltema, Beaches, Norway.
Top brand affinities include Norsk Tipping, IKEA, Biltema, with strongest over-indexing on Norsk Tipping (1.91× the country average).
Demographically, the Cruises audience skews balanced with an average age of 47.1, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Cruises fan in Norway is balanced, around 47.1 years old, with strong Social Media Usage tendencies and a notable affinity for Norsk Tipping.
The key figures that characterise the Cruises profile in Norway.
53.6% are female, 46.4% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 47.1 |
| Estimated audience size | 841,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 44% |
of the worldwide Cruises audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hurtigruten | Travel & Leisure | 3.70× | ||
| 02 | Air travel | Travel & Leisure | 2.88× | ||
| 03 | Beaches | Travel & Leisure | 2.87× | ||
| 04 | Dogs | Pets & Animals | 1.99× | ||
| 05 | Vacations | Travel & Leisure | 1.98× | ||
| 06 | Norsk Tipping | Games | 1.91× | ||
| 07 | Hotels | Travel & Leisure | 1.91× | ||
| 08 | Apartment | Business & Career | 1.91× | ||
| 09 | IKEA | Home & Garden | 1.88× | ||
| 10 | Kitchen | Home & Garden | 1.81× | ||
| 11 | Biltema | Business & Career | 1.79× | ||
| 12 | Oslo | Travel & Leisure | 1.70× | ||
| 13 | Nature | Home & Garden | 1.69× | ||
| 14 | Norway | Travel & Leisure | 1.67× | ||
| 15 | Shoes | Fashion & Accessoires | 1.67× | ||
| 16 | Politics and social issues | Politics & Society | 1.66× | ||
| 17 | Personal finance | Business & Career | 1.66× | ||
| 18 | Internet & Social Media | 1.60× | |||
| 19 | Internet & Social Media | 1.54× | |||
| 20 | Pets | Pets & Animals | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.66× | |
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.13× | |
| Patriotism | CONSERVATISM | 0.37× | |
| Social Media Usage | JOY | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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