A data profile of the people who buy, follow and care about Hotels in Norway — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 1,906,337 people in Norway.
Hotels has an estimated audience of 1,906,337 people in Norway. 57.9% are female, 42.1% are male, average age 48.5. Top brand affinities: Nature, Kitchen, Vacations, Personal finance, Apartment.
Top brand affinities include Nature, Kitchen, Vacations, with strongest over-indexing on Nature (1.56× the country average).
Demographically, the Hotels audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Travelling, Community Orientation.
The typical Hotels fan in Norway is more female, around 48.5 years old, with strong Travelling tendencies and a notable affinity for Nature.
The key figures that characterise the Hotels profile in Norway.
57.9% are female, 42.1% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 48.5 |
| Estimated audience size | 1,906,337 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 45% |
of the worldwide Hotels audience comes from Norway.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 2.31× | ||
| 02 | Momondo | Travel & Leisure | 2.22× | ||
| 03 | Ryanair | Travel & Leisure | 2.22× | ||
| 04 | Cruises | Travel & Leisure | 1.91× | ||
| 05 | Vacations | Travel & Leisure | 1.85× | ||
| 06 | Dinner | Food & Beverages | 1.76× | ||
| 07 | Kitchen | Home & Garden | 1.74× | ||
| 08 | Bars | Travel & Leisure | 1.68× | ||
| 09 | Spas | Beauty & Wellness | 1.67× | ||
| 10 | Pizza | Food & Beverages | 1.67× | ||
| 11 | Kindergarten | Kids & Family | 1.66× | ||
| 12 | Desserts | Food & Beverages | 1.61× | ||
| 13 | Hair products | Beauty & Wellness | 1.60× | ||
| 14 | Dogs | Pets & Animals | 1.57× | ||
| 15 | Nature | Home & Garden | 1.56× | ||
| 16 | Toys | Games | 1.54× | ||
| 17 | Apartment | Business & Career | 1.53× | ||
| 18 | Happiness | Health | 1.53× | ||
| 19 | Personal finance | Business & Career | 1.52× | ||
| 20 | Psychology | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.42× | |
| Community Orientation | OPEN | 1.36× | |
| Indulgence | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.97× | |
| Spirituality | BALANCE | 1.00× | |
| Risk Appetite | THRILL | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.