A data profile of the people who buy, follow and care about Happiness in Norway — modelled from more than twelve digital signal sources. Happiness has an estimated audience of 1,389,814 people in Norway.
Happiness has an estimated audience of 1,389,814 people in Norway. 67.0% are female, 33.0% are male, average age 45.6. Top brand affinities: IKEA, Google, YouTube, Facebook, Norway.
Top brand affinities include IKEA, Google, YouTube, with strongest over-indexing on IKEA (1.7× the country average).
Demographically, the Happiness audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Happiness fan in Norway is more female, around 45.6 years old, with strong Travelling tendencies and a notable affinity for IKEA.
The key figures that characterise the Happiness profile in Norway.
67.0% are female, 33.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 45.6 |
| Estimated audience size | 1,389,814 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Happiness audience comes from Norway.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
The strongest cross-interests of the Happiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dogs | Pets & Animals | 1.81× | ||
| 02 | Child | Kids & Family | 1.75× | ||
| 03 | IKEA | Home & Garden | 1.70× | ||
| 04 | Internet & Social Media | 1.70× | |||
| 05 | Televisions | Technology & Electronics | 1.69× | ||
| 06 | Shoes | Fashion & Accessoires | 1.67× | ||
| 07 | Culture | Literature | 1.65× | ||
| 08 | Internet & Social Media | 1.64× | |||
| 09 | Software | Technology & Electronics | 1.63× | ||
| 10 | Leisure | Travel & Leisure | 1.63× | ||
| 11 | Internet & Social Media | 1.62× | |||
| 12 | Apartment | Business & Career | 1.60× | ||
| 13 | Kitchen | Home & Garden | 1.60× | ||
| 14 | Mobile phones | Technology & Electronics | 1.59× | ||
| 15 | Social network | Internet & Social Media | 1.59× | ||
| 16 | Politics and social issues | Politics & Society | 1.58× | ||
| 17 | Oslo | Travel & Leisure | 1.57× | ||
| 18 | YouTube | Movies & TV | 1.56× | ||
| 19 | Norway | Travel & Leisure | 1.56× | ||
| 20 | Scandinavia | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.68× | |
| Social Media Usage | JOY | 0.61× | |
| Patriotism | CONSERVATISM | 0.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.20× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Social Media Usage | JOY | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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