A data profile of the people who buy, follow and care about Happiness in Mexico — modelled from more than twelve digital signal sources. Happiness has an estimated audience of 8,327,453 people in Mexico.
The average Happiness fan in Mexico is 33.9 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Pantene, Colo-Colo, Vudu, with strongest over-indexing on Pantene (1.53× the country average).
Demographically, the Happiness audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 24 regions tracked by Rascasse.
The typical Happiness fan in Mexico is more female, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Pantene.
The key figures that characterise the Happiness profile in Mexico.
56.3% are female, 43.7% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 33.9 |
| Estimated audience size | 8,327,453 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Happiness audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
Where the Happiness audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~600K | 1.23× | |
| 02 | Baja California | ~400K | 1.18× | |
| 03 | Distrito Federal | ~1.5M | 1.17× | |
| 04 | Yucatan | ~200K | 1.14× | |
| 05 | State of Mexico | ~1.5M | 1.13× | |
| 06 | Coahuila de Zaragoza | ~300K | 1.11× | |
| 07 | Veracruz (state) | ~500K | 1.10× | |
| 08 | Puebla | ~500K | 1.08× | |
| 09 | Campeche | ~70K | 1.06× | |
| 10 | Chihuahua | ~300K | 1.04× | |
| 11 | Guanajuato | ~400K | 1.01× | |
| 12 | Hidalgo | ~200K | 1.00× | |
| 13 | Jalisco | ~600K | 0.97× | |
| 14 | Morelos | ~100K | 0.96× | |
| 15 | Michoacan de Ocampo | ~300K | 0.95× | |
| 16 | Nayarit | ~80K | 0.95× | |
| 17 | Durango | ~100K | 0.94× | |
| 18 | Baja California Sur | ~60K | 0.94× | |
| 19 | Chiapas | ~200K | 0.93× | |
| 20 | Guerrero | ~200K | 0.92× | |
| 21 | Tlaxcala | ~90K | 0.91× | |
| 22 | Aguascalientes | ~100K | 0.90× | |
| 23 | Colima | ~50K | 0.88× | |
| 24 | Zacatecas | ~80K | 0.79× |
The strongest cross-interests of the Happiness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sheila on 7 | Music & Radio | 2.09× | ||
| 02 | Colo-Colo | Sports | 2.00× | ||
| 03 | The Expendables (film series) | Movies & TV | 1.72× | ||
| 04 | L'Bel | Shopping | 1.67× | ||
| 05 | César Lozano | Literature | 1.58× | ||
| 06 | Pantene | Beauty & Wellness | 1.53× | ||
| 07 | International Federation of Red Cross and Red Crescent Societies | Politics & Society | 1.53× | ||
| 08 | Vudu | Internet & Social Media | 1.52× | ||
| 09 | Flavors (programming language) | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.03× | |
| Price Sensitivity | PREMIUM | 1.03× | |
| Creativity | OPEN | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Sustainability | BALANCE | 0.84× |
Happiness has an estimated audience of 8,327,453 people in Mexico, concentrated in State of Mexico and Distrito Federal.
56.3% of Happiness fans are female, 43.7% are male, with an average age of 33.9 years.
Happiness fans show strongest brand affinity for Pantene (1.53×), Colo-Colo (2×), and Vudu (1.52×) over the country average.
Happiness fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Nuevo Leon (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Happiness itself, the audience over-indexes on Colo-Colo (2×), Vudu (1.52×), L'Bel (1.67×), and César Lozano (1.58×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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