Happiness Audience in Mexico
Happiness has an estimated audience of 8,327,453 people in Mexico. 56.3% are female, 43.7% are male, average age 33.9. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Pantene, Colo-Colo, Vudu, L'Bel, César Lozano.
The average Happiness fan in Mexico is 33.9 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Pantene, Colo-Colo, Vudu, with strongest over-indexing on Pantene (1.53× the country average). Demographically, the Happiness audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 24 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Happiness fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 33.9 |
| Estimated audience size | 8,327,453 |
Audience persona
The typical Happiness fan in Mexico is more female, around 33.9 years old, with strong Spirituality tendencies and a notable affinity for Pantene.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,291,443 | 1.13× |
| Distrito Federal | 1,285,040 | 1.17× |
| Nuevo Leon | 621,264 | 1.24× |
| Jalisco | 598,194 | 0.97× |
| Veracruz (state) | 543,796 | 1.11× |
| Puebla | 480,259 | 1.09× |
| Baja California | 413,509 | 1.2× |
| Guanajuato | 396,463 | 1.01× |
| Chihuahua | 300,500 | 1.04× |
| Coahuila de Zaragoza | 281,779 | 1.13× |
| Michoacan de Ocampo | 272,945 | 0.95× |
| Chiapas | 229,945 | 0.92× |
| Hidalgo | 202,267 | 1× |
| Yucatan | 201,867 | 1.17× |
| Guerrero | 188,062 | 0.89× |
| Morelos | 137,507 | 0.95× |
| Durango | 105,062 | 0.91× |
| Aguascalientes | 92,139 | 0.87× |
| Tlaxcala | 83,527 | 0.87× |
| Nayarit | 74,339 | 0.92× |
| Zacatecas | 69,530 | 0.66× |
| Campeche | 68,742 | 1.08× |
| Baja California Sur | 60,823 | 0.91× |
| Colima | 42,516 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pantene | 1.53× | Beauty & Wellness |
| Colo-Colo | 2× | Sports |
| Vudu | 1.52× | Internet & Social Media |
| L'Bel | 1.67× | Shopping |
| César Lozano | 1.58× | Literature |
| The Expendables (film series) | 1.72× | Movies & TV |
| Flavors (programming language) | 1.52× | Technology & Electronics |
| International Federation of Red Cross and Red Crescent Societies | 1.53× | Politics & Society |
| Sheila on 7 | 2.09× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.55 |
| Travelling | THRILL | 1.29 |
| Urban Lifestyle | OPEN | 1.16 |
| Creativity | OPEN | 1.15 |
| Risk Appetite | THRILL | 1.15 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
See Happiness audiences in other countries
More Health audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Happiness have in Mexico?
Happiness has an estimated audience of 8,327,453 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Happiness fans?
56.3% of Happiness fans are female, 43.7% are male, with an average age of 33.9 years.
Which brands do Happiness fans like most?
Happiness fans show strongest brand affinity for Pantene (1.53×), Colo-Colo (2×), and Vudu (1.52×) over the country average.
Where do Happiness fans live in Mexico?
Happiness fans in Mexico are most concentrated in State of Mexico (reach 1,291,443), Distrito Federal (reach 1,285,040), and Nuevo Leon (reach 621,264). These three regions account for the largest share of the active audience.
What other brands do Happiness fans also like?
Beyond Happiness itself, the audience over-indexes on Colo-Colo (2×), Vudu (1.52×), L'Bel (1.67×), and César Lozano (1.58×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.