Happiness Audience in United Kingdom
Happiness has an estimated audience of 20,534,572 people in United Kingdom. 65.7% are female, 34.3% are male, average age 44.3. Top regions: England, Scotland, Wales.
The average Happiness fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Wales. Demographically, the Happiness audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Category: Health · Type: Topic
Demographics of Happiness fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.3 |
| Estimated audience size | 20,534,572 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 15,400,930 | 1.56× |
| Scotland | 2,335,032 | 1.26× |
| Wales | 1,860,237 | 1.59× |
| South East | 1,635,070 | 0.59× |
| Yorkshire and the Humber | 1,154,085 | 0.7× |
| East of England | 861,822 | 0.46× |
| Northern Ireland | 791,774 | 1.25× |
| South West | 770,737 | 0.46× |
| North East | 735,456 | 0.92× |
| West Midlands | 690,875 | 0.78× |
| East Midlands | 613,750 | 0.42× |
| North West | 548,514 | 0.25× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.11 |
| Indulgence | JOY | 1.08 |
| Luxury Orientation | PREMIUM | 1.04 |
| Creativity | OPEN | 1.01 |
| Social Media Usage | JOY | 1.01 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
See Happiness audiences in other countries
More Health audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.