Happiness Audience in France
Happiness has an estimated audience of 13,455,953 people in France. 62.9% are female, 37.1% are male, average age 44.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Woman, Quality of life, Psychology, Personal development, Well-being.
The average Happiness fan in France is 44.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Woman, Quality of life, Psychology, with strongest over-indexing on Woman (1.61× the country average). Demographically, the Happiness audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Happiness fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 44.1 |
| Estimated audience size | 13,455,953 |
Audience persona
The typical Happiness fan in France is more female, around 44.1 years old, with strong Mindfulness tendencies and a notable affinity for Woman.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,308,428 | 1.37× |
| Auvergne-Rhône-Alpes | 1,762,857 | 1.11× |
| Occitanie | 1,273,100 | 1.09× |
| Provence-Alpes-Côte d'Azur | 1,264,991 | 1.27× |
| Hauts-de-France | 1,249,464 | 1.06× |
| Grand Est | 1,108,509 | 1.02× |
| Nouvelle-Aquitaine | 1,089,585 | 0.92× |
| Pays de la Loire | 728,363 | 0.97× |
| Normandy | 585,225 | 0.89× |
| Brittany | 563,661 | 0.86× |
| Centre-Val de Loire | 480,941 | 0.95× |
| Bourgogne-Franche-Comté | 474,004 | 0.87× |
| Corsica | 40,813 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Woman | 1.61× | Kids & Family |
| Quality of life | 1.64× | Health |
| Psychology | 1.58× | Business & Career |
| Personal development | 1.64× | Business & Career |
| Well-being | 1.52× | Health |
| Pleasure | 1.77× | Politics & Society |
| Dresses | 1.51× | Fashion & Accessoires |
| Motivation | 1.55× | Business & Career |
| Self-esteem | 2.1× | Health |
| Self-knowledge (psychology) | 1.97× | Health |
| Promod | 1.73× | Fashion & Accessoires |
| Self-awareness | 1.88× | Health |
| Bijou (jewellery) | 1.53× | Fashion & Accessoires |
| Botany | 1.66× | Home & Garden |
| Skin | 1.5× | Beauty & Wellness |
| Skirt | 1.63× | Fashion & Accessoires |
| Individual | 1.72× | Politics & Society |
| Linens | 1.6× | Home & Garden |
| Blouse | 1.62× | Fashion & Accessoires |
| Ready-to-wear | 1.52× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.92 |
| Patriotism | CONSERVATISM | 1.74 |
| Social Media Usage | JOY | 1.04 |
| DIY Mentality | THRILL | 1.02 |
| Travelling | THRILL | 1.02 |
| Pet Ownership | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| United Kingdom | 4.7% |
| Italy | 4.4% |
See Happiness audiences in other countries
More Health audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Happiness have in France?
Happiness has an estimated audience of 13,455,953 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Happiness fans?
62.9% of Happiness fans are female, 37.1% are male, with an average age of 44.1 years.
Which brands do Happiness fans like most?
Happiness fans show strongest brand affinity for Woman (1.61×), Quality of life (1.64×), and Psychology (1.58×) over the country average.
Where do Happiness fans live in France?
Happiness fans in France are most concentrated in Île-de-France (reach 3,308,428), Auvergne-Rhône-Alpes (reach 1,762,857), and Occitanie (reach 1,273,100). These three regions account for the largest share of the active audience.
What other brands do Happiness fans also like?
Beyond Happiness itself, the audience over-indexes on Quality of life (1.64×), Psychology (1.58×), Personal development (1.64×), and Well-being (1.52×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Happiness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.