A data profile of the people who buy, follow and care about Well-being in France — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 13,696,714 people in France.
Well-being has an estimated audience of 13,696,714 people in France. 63.5% are female, 36.5% are male, average age 45.6. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Breast Cancer awareness.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (305.28× the country average).
Demographically, the Well-being audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Well-being fan in France is more female, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Well-being profile in France.
63.5% are female, 36.5% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 45.6 |
| Estimated audience size | 13,696,714 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Well-being audience comes from France.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 305.28× | ||
| 02 | Selfridges | Shopping | 272.12× | ||
| 03 | Christmas Gift | Kids & Family | 49.76× | ||
| 04 | Christmas tree | Kids & Family | 37.91× | ||
| 05 | Breast Cancer awareness | Health | 21.42× | ||
| 06 | Girl power | Politics & Society | 20.18× | ||
| 07 | Spiritual gift | Politics & Society | 18.29× | ||
| 08 | Kitchen garden | Home & Garden | 13.03× | ||
| 09 | Sustainable products | Politics & Society | 11.97× | ||
| 10 | Hormone | Health | 11.90× | ||
| 11 | Sexology | Kids & Family | 11.40× | ||
| 12 | Dentistry | Business & Career | 10.58× | ||
| 13 | Zoom lens | Technology & Electronics | 10.43× | ||
| 14 | Sunscreen | Beauty & Wellness | 8.94× | ||
| 15 | Broadcasting of sports events | Movies & TV | 7.26× | ||
| 16 | Burnout (psychology) | Health | 7.05× | ||
| 17 | Single-lens reflex camera | Technology & Electronics | 7.02× | ||
| 18 | Psoriasis Awareness | Health | 6.91× | ||
| 19 | Quality of life | Health | 2.10× | ||
| 20 | Happiness | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.77× | |
| Individualism | JOY | 1.28× | |
| Design Affinity | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.94× | |
| Urban Lifestyle | OPEN | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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