Well-being Audience in France
Well-being has an estimated audience of 13,696,714 people in France. 63.5% are female, 36.5% are male, average age 45.6. Top brand affinities: Orange, Google News, Google Photos, Kitchen garden, Crédit Mutuel.
Top brand affinities include Orange, Google News, Google Photos, with strongest over-indexing on Orange (2.36× the country average). Demographically, the Well-being audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 45.6 |
| Estimated audience size | 13,696,714 |
Audience persona
The typical Well-being fan in France is more female, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Orange.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange | 2.36× | Technology & Electronics |
| Google News | 2.32× | News |
| Google Photos | 5.12× | Technology & Electronics |
| Kitchen garden | 5× | Home & Garden |
| Crédit Mutuel | 2.33× | Business & Career |
| Happiness | 2.07× | Health |
| Quality of life | 2.05× | Health |
| Voici | 2.59× | News |
| Anthropology | 2.46× | Business & Career |
| Fnac | 1.95× | Shopping |
| Sunscreen | 6.19× | Beauty & Wellness |
| Lidl | 1.69× | Shopping |
| Real property | 1.82× | Home & Garden |
| Free Mobile | 1.99× | Technology & Electronics |
| France Info | 1.94× | Movies & TV |
| Spas | 1.68× | Beauty & Wellness |
| Hairstyle | 1.83× | Beauty & Wellness |
| Lodging | 2.39× | Travel & Leisure |
| Hormone | 5.23× | Health |
| Conforama | 1.62× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.96 |
| Extroversion | THRILL | 1.27 |
| Healthy Lifestyle | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.17 |
| Design Affinity | PREMIUM | 1.11 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.