Well-being Audience in Brazil
Well-being has an estimated audience of 17,476,798 people in Brazil. 69.4% are female, 30.6% are male, average age 43.5. Top brand affinities: Nature, Family, Lojas Renner, Personal care, mulheres.
Top brand affinities include Nature, Family, Lojas Renner, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Well-being audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 43.5 |
| Estimated audience size | 17,476,798 |
Audience persona
The typical Well-being fan in Brazil is more female, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Family | 1.53× | Kids & Family |
| Lojas Renner | 2.32× | Fashion & Accessoires |
| Personal care | 1.61× | Health |
| mulheres | 2.23× | Movies & TV |
| Kitchen | 1.5× | Home & Garden |
| Skin care | 2.14× | Beauty & Wellness |
| Sport Club do Recife | 1.93× | Sports |
| Electrolux | 2.15× | Home & Garden |
| Happiness | 1.63× | Health |
| Children's clothing | 2× | Fashion & Accessoires |
| Fast food | 1.63× | Food & Beverages |
| Beauty salons | 1.53× | Beauty & Wellness |
| Telegram | 2.03× | Internet & Social Media |
| Spas | 1.62× | Beauty & Wellness |
| 1.56× | Technology & Electronics | |
| Discount stores | 1.61× | Shopping |
| Sephora | 1.96× | Shopping |
| Real property | 1.64× | Home & Garden |
| Anti-aging cream | 2.1× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.81 |
| Creativity | OPEN | 1.53 |
| Price Sensitivity | PREMIUM | 1.51 |
| Design Affinity | PREMIUM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Sports Activity | POWER | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.