A data profile of the people who buy, follow and care about Well-being in India — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 10,659,568 people in India.
Well-being has an estimated audience of 10,659,568 people in India. 26.2% are female, 73.8% are male, average age 34.7. Top brand affinities: Psychology, Happiness, Spas, Self-esteem, Political science.
Top brand affinities include Psychology, Happiness, Spas, with strongest over-indexing on Psychology (1.73× the country average).
Demographically, the Well-being audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Well-being fan in India is more male, around 34.7 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Well-being profile in India.
26.2% are female, 73.8% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 34.7 |
| Estimated audience size | 10,659,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 11% |
of the worldwide Well-being audience comes from India.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 3.25× | ||
| 02 | Self-esteem | Health | 3.00× | ||
| 03 | Self-confidence | Health | 2.82× | ||
| 04 | CrossFit | Sports | 2.31× | ||
| 05 | Political science | Business & Career | 2.09× | ||
| 06 | Savings account | Business & Career | 2.03× | ||
| 07 | Hindustan | Politics & Society | 1.85× | ||
| 08 | Self-employment | Business & Career | 1.83× | ||
| 09 | Self-love | Health | 1.74× | ||
| 10 | Psychology | Business & Career | 1.73× | ||
| 11 | Volunteering | Politics & Society | 1.73× | ||
| 12 | True Detective | Movies & TV | 1.73× | ||
| 13 | Philanthropy | Arts & Culture | 1.73× | ||
| 14 | Happiness | Health | 1.68× | ||
| 15 | Himalayas | Travel & Leisure | 1.60× | ||
| 16 | Wikipedia | Internet & Social Media | 1.56× | ||
| 17 | Singapore | Travel & Leisure | 1.55× | ||
| 18 | Katrina Kaif | Movies & TV | 1.53× | ||
| 19 | Spas | Beauty & Wellness | 1.51× | ||
| 20 | Cabinetry | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.50× | |
| Quality Awareness | PREMIUM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.57× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.