A data profile of the people who buy, follow and care about Well-being in Netherlands — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 3,117,244 people in Netherlands.
Well-being has an estimated audience of 3,117,244 people in Netherlands. 65.1% are female, 34.9% are male, average age 47.3. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Walking, Hornbach.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.81× the country average).
Demographically, the Well-being audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Family Orientation, Mindfulness.
The typical Well-being fan in Netherlands is more female, around 47.3 years old, with strong Family Orientation tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Well-being profile in Netherlands.
65.1% are female, 34.9% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 47.3 |
| Estimated audience size | 3,117,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Well-being audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
The strongest cross-interests of the Well-being audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.44× | ||
| 02 | Happiness | Health | 2.10× | ||
| 03 | Spas | Beauty & Wellness | 1.96× | ||
| 04 | Psychology | Business & Career | 1.87× | ||
| 05 | Internet & Social Media | 1.85× | |||
| 06 | Etos | Health | 1.85× | ||
| 07 | Jumbo (supermarket) | Shopping | 1.81× | ||
| 08 | Hair products | Beauty & Wellness | 1.81× | ||
| 09 | Rabobank | Business & Career | 1.74× | ||
| 10 | TUI | Travel & Leisure | 1.71× | ||
| 11 | Belgium | Travel & Leisure | 1.69× | ||
| 12 | Hornbach | Shopping | 1.65× | ||
| 13 | ABN AMRO | Business & Career | 1.61× | ||
| 14 | Family | Kids & Family | 1.58× | ||
| 15 | Education | Business & Career | 1.58× | ||
| 16 | Vacations | Travel & Leisure | 1.53× | ||
| 17 | Dogs | Pets & Animals | 1.53× | ||
| 18 | Kitchen | Home & Garden | 1.53× | ||
| 19 | Aldi | Shopping | 1.51× | ||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.79× | |
| Mindfulness | BALANCE | 1.78× | |
| Extroversion | THRILL | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.91× | |
| Creativity | OPEN | 0.92× | |
| Need for Security | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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