Well-being Audience in United States
Well-being has an estimated audience of 52,789,616 people in United States. 60.5% are female, 39.5% are male, average age 43.4. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (18.7× the country average). Demographically, the Well-being audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Sustainability.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 43.4 |
| Estimated audience size | 52,789,616 |
Audience persona
The typical Well-being fan in United States is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 18.7× | Business & Career |
| Google Maps | 16.57× | Internet & Social Media |
| Indeed.com | 14.02× | Business & Career |
| CarGurus | 19.05× | Cars & Mobility |
| Circle K | 16.68× | Shopping |
| DeviantArt | 16.39× | Internet & Social Media |
| Enterprise Rent-A-Car | 13.88× | Cars & Mobility |
| Diane Keaton | 13.74× | Movies & TV |
| Aaron Rodgers | 14.04× | Sports |
| Google News | 12.73× | News |
| AccuWeather | 13.88× | Home & Garden |
| Khan Academy | 17.81× | Business & Career |
| Beetlejuice | 10.27× | Movies & TV |
| ICloud | 19.61× | Technology & Electronics |
| Billy Bob Thornton | 17.96× | Movies & TV |
| Bruce Willis | 14.58× | Movies & TV |
| Kendra Scott | 18.79× | Fashion & Accessoires |
| Jeff Bezos | 18.81× | Business & Career |
| Blake Lively | 16.22× | Movies & TV |
| Apple Store | 12.79× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.02 |
| Sustainability | BALANCE | 1.48 |
| Sports Activity | POWER | 1.48 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Design Affinity | PREMIUM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.