Well-being Audience in United States
Well-being has an estimated audience of 52,789,616 people in United States. 60.5% are female, 39.5% are male, average age 43.4. Top brand affinities: Goop, Historic site, Governor of Michigan, Vocal harmony, Wok.
Top brand affinities include Goop, Historic site, Governor of Michigan, with strongest over-indexing on Goop (15.76× the country average). Demographically, the Well-being audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Sustainability.
Category: Health · Type: Topic
Demographics of Well-being fans
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 43.4 |
| Estimated audience size | 52,789,616 |
Audience persona
The typical Well-being fan in United States is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.76× | Internet & Social Media |
| Historic site | 11.03× | Arts & Culture |
| Governor of Michigan | 18.13× | Politics & Society |
| Vocal harmony | 9.53× | Music & Radio |
| Wok | 12.58× | Food & Beverages |
| Grinch | 7.58× | Movies & TV |
| Google Home | 11.17× | Technology & Electronics |
| Hibachi | 13.39× | Food & Beverages |
| headspace | 15.42× | Health |
| Cherish (group) | 17.16× | Music & Radio |
| Grace Slick | 13.69× | Music & Radio |
| Fairy godmother | 11.49× | Literature |
| Hipster | 14.39× | Politics & Society |
| El Paso County, Colorado | 16.43× | Travel & Leisure |
| TV Fanatic | 13.02× | Movies & TV |
| No Escape (1994 film) | 13.79× | Movies & TV |
| Guitarist (magazine) | 12.94× | Music & Radio |
| Mathcore | 8.77× | Music & Radio |
| Kikar HaShabbat | 17.59× | News |
| La Jolla | 9.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.02 |
| Sustainability | BALANCE | 1.48 |
| Sports Activity | POWER | 1.48 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Design Affinity | PREMIUM | 1.45 |
| Healthy Lifestyle | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 8.7% |
| Brazil | 6.2% |
See Well-being audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.