Rascasse Audience Intelligence

Well-being Audience in United States

A data profile of the people who buy, follow and care about Well-being in United States — modelled from more than twelve digital signal sources. Well-being has an estimated audience of 52,789,616 people in United States.

#270among Topic in United States#6in Health

The average Well-being fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Quality of life, Happiness, Planet Fitness, with strongest over-indexing on Quality of life (2.02× the country average).

Demographically, the Well-being audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Well-being fan in United States is more female, around 43.4 years old, with strong Mindfulness tendencies and a notable affinity for Quality of life.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Well-being profile in United States.

Audience size
52.8M
in United States
Gender
60.5%♀
39.5% male
Age
43.4
average years
Country rank
#371
Topic in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Well-being fans

60.5% are female, 39.5% are male, average age 43.4.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Well-being audience in United States
MetricValue
Female60.5%
Male39.5%
Average age43.4
Estimated audience size52,789,616
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Well-being audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Well-being audience comes from United States.

Worldwide audience distribution share by country for Well-being
CountryShare
United States18.8%
Italy8.7%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Well-being audience in United States is strongest.

Fig. 05

Top regions by affinity

Well-being fans by region: top regions in United States
#RegionReachAffinity×
01California~8M1.34×
02Hawaii~300K1.27×
03Washington, District of Columbia~200K1.27×
04New York~3.5M1.13×
05Vermont~100K1.13×
06Maryland~1M1.12×
07Massachusetts~1M1.11×
08Illinois~2M1.10×
09Nebraska~300K1.10×
10Oregon~700K1.09×
11New Jersey~1.5M1.08×
12Minnesota~800K1.08×
13Connecticut~600K1.08×
14Virginia~1.5M1.06×
15Idaho~300K1.06×
16Iowa~500K1.05×
17New Hampshire~200K1.05×
18Washington~1M1.04×
19Wisconsin~800K1.04×
20Maine~200K1.03×
21North Carolina~1.5M1.02×
22Pennsylvania~2M1.01×
23Georgia~1.5M1.01×
24Indiana~1M1.01×
25Texas~4.5M1.00×
26Alaska~100K1.00×
27North Dakota~100K1.00×
28Utah~500K0.99×
29Ohio~1.5M0.98×
30Colorado~800K0.98×
31Rhode Island~200K0.98×
32Montana~100K0.97×
33South Dakota~100K0.97×
34Alabama~700K0.96×
35Kansas~400K0.96×
36West Virginia~200K0.96×
37Michigan~1.5M0.95×
38Arizona~1M0.95×
39New Mexico~300K0.95×
40South Carolina~700K0.94×
41Delaware~100K0.93×
42Missouri~800K0.91×
43Arkansas~400K0.88×
44Mississippi~400K0.88×
45Kentucky~600K0.86×
46Nevada~400K0.84×
47Louisiana~600K0.83×
48Tennessee~900K0.82×
49Florida~3M0.81×
50Oklahoma~500K0.80×
Fig. 06

Affinity by region

Affinity by region — Well-being, United States
0.80×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Well-being audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Well-being audience
#·InterestCategoryAffinity×
01Natural foodsFood & Beverages3.25×
02AerobicsSports3.01×
03Self-esteemHealth2.31×
04Mineral waterFood & Beverages2.29×
05Self-awarenessHealth2.17×
06Diaper bagKids & Family2.07×
07Quality of lifeHealth2.02×
08PhilanthropyArts & Culture2.00×
09InnovationBusiness & Career1.89×
10Motivational speakingBusiness & Career1.83×
11Self careHealth1.81×
12Self-loveHealth1.79×
13Planet FitnessSports1.74×
14HappinessHealth1.72×
15MoisturizerHome & Garden1.65×
16FacialBeauty & Wellness1.61×
17MetaphysicsBusiness & Career1.56×
18PastryFood & Beverages1.56×
19Trader Joe'sShopping1.55×
20Organic farmingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Well-being audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Well-being audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.04×
IndulgenceJOY1.40×
Community OrientationOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Well-being audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.90×
Social Media UsageJOY0.91×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Well-being have in United States?

Well-being has an estimated audience of 52,789,616 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Well-being fans?

60.5% of Well-being fans are female, 39.5% are male, with an average age of 43.4 years.

03

Which brands do Well-being fans like most?

Well-being fans show strongest brand affinity for Quality of life (2.02×), Happiness (1.72×), and Planet Fitness (1.74×) over the country average.

04

Where do Well-being fans live in United States?

Well-being fans in United States are most concentrated in California (reach ~8M), Texas (reach ~4.5M), and New York (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Well-being fans also like?

Beyond Well-being itself, the audience over-indexes on Happiness (1.72×), Planet Fitness (1.74×), Natural foods (3.25×), and Self care (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Well-being audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Well-being. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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