Self-awareness Audience in United States

Self-awareness logo

Self-awareness has an estimated audience of 25,805,794 people in United States. 66.2% are female, 33.8% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Self-knowledge (psychology), Self-confidence, Self care, Self-love, Motivation.

The average Self-awareness fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self-knowledge (psychology), Self-confidence, Self care, with strongest over-indexing on Self-knowledge (psychology) (8.93× the country average). Demographically, the Self-awareness audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Self-awareness fans

Demographic split for Self-awareness audience in United States
MetricValue
Female66.2%
Male33.8%
Average age39.7
Estimated audience size25,805,794

Audience persona

The typical Self-awareness fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Self-knowledge (psychology).

Top regions in United States

Top regions ranked by reach for Self-awareness in United States
RegionReachAffinity
California3,421,2611.21×
Texas2,845,1231.28×
Florida1,565,5080.9×
New York1,368,2870.95×
North Carolina1,077,6811.39×
Georgia942,0971.19×
Illinois924,9241.08×
Pennsylvania883,9901.02×
Ohio746,8640.94×
Virginia711,3231.13×
New Jersey645,6180.98×
Michigan640,0960.95×
Louisiana534,6591.61×
Maryland533,8971.2×
Massachusetts533,7851.05×
Arizona533,5571.01×
Washington501,5120.97×
Indiana486,6951.03×
Tennessee459,6390.89×
South Carolina430,3111.11×
Alabama417,9961.16×
Missouri407,3380.98×
Colorado406,8351×
Minnesota359,3630.97×
Wisconsin353,2390.91×
Kentucky339,0311.05×
Oklahoma292,0181.02×
Oregon291,0680.98×
Connecticut261,9611.01×
Arkansas257,3871.21×
Nevada253,2091.01×
Mississippi247,7101.17×
Utah228,6270.99×
Kansas198,2300.97×
Iowa179,9510.85×
Hawaii133,2251.2×
New Mexico129,9151×
Nebraska128,8481×
Idaho119,4440.92×
West Virginia98,2740.82×
Washington, District of Columbia76,5800.99×
New Hampshire75,6150.74×
Delaware71,5661.01×
Maine71,2480.77×
Rhode Island65,5410.8×
Montana49,6600.69×
Alaska49,0350.89×
North Dakota48,3300.91×
South Dakota43,4320.73×
Vermont33,9280.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Self-awareness audience
BrandAffinityCategory
Self-knowledge (psychology)8.93×Health
Self-confidence5.46×Health
Self care2.72×Health
Self-love3.11×Health
Motivation2.22×Business & Career
Self-help3.4×Health
Enlightenment (spiritual)5.04×Politics & Society
Emotional intelligence5.45×Health
Quality of life1.97×Health
Texas Roadhouse2.06×Food & Beverages
Well-being2.17×Health
Meditation2.3×Health
Mindfulness3.19×Health
Whole Foods Market1.86×Shopping
Personal development1.69×Business & Career
Spotify1.51×Internet & Social Media
Healthy habits2.4×Health
Spirituality2.14×Health
Sex and the City2.79×Movies & TV
Digital marketing2.34×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Self-awareness audience
TraitClusterScore
MindfulnessBALANCE2.89
SustainabilityBALANCE1.6
LGBTQ+ IdentityOPEN1.58
Design AffinityPREMIUM1.42
Early Adopter MentalityPOWER1.39
Sports ActivityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Self-awareness
CountryShare
United States15.1%
Brazil7.9%
Japan6.3%

See Self-awareness audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Self-awareness have in United States?

Self-awareness has an estimated audience of 25,805,794 people in United States, concentrated in California and Texas.

What is the gender split and age of Self-awareness fans?

66.2% of Self-awareness fans are female, 33.8% are male, with an average age of 39.7 years.

Which brands do Self-awareness fans like most?

Self-awareness fans show strongest brand affinity for Self-knowledge (psychology) (8.93×), Self-confidence (5.46×), and Self care (2.72×) over the country average.

Where do Self-awareness fans live in United States?

Self-awareness fans in United States are most concentrated in California (reach 3,421,261), Texas (reach 2,845,123), and Florida (reach 1,565,508). These three regions account for the largest share of the active audience.

What other brands do Self-awareness fans also like?

Beyond Self-awareness itself, the audience over-indexes on Self-confidence (5.46×), Self care (2.72×), Self-love (3.11×), and Motivation (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.