Rascasse Audience Intelligence

Self-awareness Audience in United States

A data profile of the people who buy, follow and care about Self-awareness in United States — modelled from more than twelve digital signal sources. Self-awareness has an estimated audience of 25,805,794 people in United States.

#802among Topic in United States#43in Health

The average Self-awareness fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self-knowledge (psychology), Self-confidence, Self care, with strongest over-indexing on Self-knowledge (psychology) (8.93× the country average).

Demographically, the Self-awareness audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Mindfulness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self-awareness fan in United States is more female, around 39.7 years old, with strong Mindfulness tendencies and a notable affinity for Self-knowledge (psychology).

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-awareness profile in United States.

Audience size
25.8M
in United States
Gender
66.2%♀
33.8% male
Age
39.7
average years
Country rank
#1177
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-awareness fans

66.2% are female, 33.8% are male, average age 39.7.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Self-awareness audience in United States
MetricValue
Female66.2%
Male33.8%
Average age39.7
Estimated audience size25,805,794
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Self-awareness audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Self-awareness audience comes from United States.

Worldwide audience distribution share by country for Self-awareness
CountryShare
United States15.1%
Brazil7.9%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-awareness audience in United States is strongest.

Fig. 05

Top regions by affinity

Self-awareness fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~500K1.50×
02North Carolina~1M1.35×
03Texas~2.5M1.23×
04Arkansas~300K1.22×
05Maryland~500K1.17×
06California~3.5M1.15×
07Hawaii~100K1.15×
08Georgia~900K1.10×
09Mississippi~200K1.10×
10Alabama~400K1.08×
11Kentucky~300K1.07×
12South Carolina~400K1.05×
13Virginia~700K1.04×
14Utah~200K1.04×
15Delaware~70K1.04×
16New Mexico~100K1.03×
17Nebraska~100K1.02×
18Illinois~900K1.01×
19Indiana~500K1.01×
20Oklahoma~300K1.01×
21Alaska~60K1.01×
22North Dakota~50K1.00×
23Kansas~200K0.99×
24Arizona~500K0.98×
25Washington~500K0.98×
26Colorado~400K0.98×
27Minnesota~400K0.98×
28Oregon~300K0.98×
29Connecticut~300K0.98×
30Pennsylvania~800K0.97×
31New Jersey~600K0.97×
32Massachusetts~500K0.97×
33Nevada~200K0.97×
34Idaho~100K0.96×
35Michigan~600K0.95×
36Missouri~400K0.95×
37Washington, District of Columbia~70K0.95×
38Iowa~200K0.93×
39South Dakota~60K0.93×
40Vermont~40K0.93×
41Wisconsin~400K0.92×
42Rhode Island~80K0.92×
43New York~1.5M0.91×
44Ohio~700K0.91×
45Maine~80K0.91×
46Montana~60K0.90×
47Florida~1.5M0.87×
48Tennessee~500K0.87×
49West Virginia~100K0.87×
50New Hampshire~90K0.87×
Fig. 06

Affinity by region

Affinity by region — Self-awareness, United States
0.87×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-awareness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-awareness audience
#·InterestCategoryAffinity×
01Self-knowledge (psychology)Health8.93×
02Self-confidenceHealth5.46×
03Emotional intelligenceHealth5.45×
04Enlightenment (spiritual)Politics & Society5.04×
05Self-helpHealth3.40×
06MindfulnessHealth3.19×
07Self-loveHealth3.11×
08Self careHealth2.72×
09LongHorn SteakhouseFood & Beverages2.72×
10Healthy habitsHealth2.40×
11MeditationHealth2.30×
12MotivationBusiness & Career2.22×
13Well-beingHealth2.17×
14SpiritualityHealth2.14×
15Texas RoadhouseFood & Beverages2.06×
16Quality of lifeHealth1.97×
17Whole Foods MarketShopping1.86×
18Personal developmentBusiness & Career1.69×
19FIFA World CupSports1.63×
20SpotifyInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-awareness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-awareness audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.69×
Design AffinityPREMIUM1.59×
Luxury OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-awareness audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.69×
Convenience OrientationPREMIUM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-awareness have in United States?

Self-awareness has an estimated audience of 25,805,794 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Self-awareness fans?

66.2% of Self-awareness fans are female, 33.8% are male, with an average age of 39.7 years.

03

Which brands do Self-awareness fans like most?

Self-awareness fans show strongest brand affinity for Self-knowledge (psychology) (8.93×), Self-confidence (5.46×), and Self care (2.72×) over the country average.

04

Where do Self-awareness fans live in United States?

Self-awareness fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Self-awareness fans also like?

Beyond Self-awareness itself, the audience over-indexes on Self-confidence (5.46×), Self care (2.72×), Self-love (3.11×), and Motivation (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Self-awareness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-awareness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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