Self-help Audience in United States
Self-help has an estimated audience of 25,954,647 people in United States. 65.9% are female, 34.1% are male, average age 39.7. Top brand affinities: Horoscope, Day trading, Do it yourself (DIY), Blended whiskey, Whole grain.
Top brand affinities include Horoscope, Day trading, Do it yourself (DIY), with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Self-help audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Health · Type: Topic
Demographics of Self-help fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 39.7 |
| Estimated audience size | 25,954,647 |
Audience persona
The typical Self-help fan in United States is more female, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horoscope | 13.08× | Health |
| Day trading | 9.69× | Business & Career |
| Do it yourself (DIY) | 2.48× | Home & Garden |
| Blended whiskey | 8.35× | Food & Beverages |
| Whole grain | 9.6× | Food & Beverages |
| Indianapolis Motor Speedway | 9.01× | Sports |
| Property insurance | 11.45× | Home & Garden |
| Roulette | 9.45× | Games |
| Superman | 1.64× | Movies & TV |
| Pet insurance | 9.99× | Pets & Animals |
| Luxury Travel | 7.56× | Travel & Leisure |
| Term life insurance | 10.52× | Business & Career |
| Critical illness insurance | 11.28× | Business & Career |
| Largemouth bass | 5.6× | Food & Beverages |
| Self-love | 2.86× | Health |
| FC Bayern Munich | 3.75× | Sports |
| Metaphysics | 3.1× | Business & Career |
| Home inspection | 9.84× | Home & Garden |
| Planet Fitness | 2.1× | Sports |
| Boston Marathon | 8.04× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.57 |
| Luxury Orientation | PREMIUM | 2.56 |
| Mindfulness | BALANCE | 2.51 |
| Sustainability | BALANCE | 1.8 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Early Adopter Mentality | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.3% |
| Brazil | 5.2% |
See Self-help audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Self-help. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.