Self-help Audience in United States
Self-help has an estimated audience of 25,954,647 people in United States. 65.9% are female, 34.1% are male, average age 39.7. Top brand affinities: Product design, Bank account, Staycation, Collectable, JDSU.
Top brand affinities include Product design, Bank account, Staycation, with strongest over-indexing on Product design (4.25× the country average). Demographically, the Self-help audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Health · Type: Topic
Demographics of Self-help fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 39.7 |
| Estimated audience size | 25,954,647 |
Audience persona
The typical Self-help fan in United States is more female, around 39.7 years old, with strong Risk Appetite tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 4.25× | Business & Career |
| Bank account | 3.41× | Business & Career |
| Staycation | 3.61× | Home & Garden |
| Collectable | 1.75× | Kids & Family |
| JDSU | 3.05× | Business & Career |
| Natural rubber | 1.97× | Cars & Mobility |
| UK garage | 4.8× | Music & Radio |
| Jesse Plemons | 2.92× | Movies & TV |
| Nebraska Cornhuskers football | 2.83× | Sports |
| Jaws | 3.34× | Movies & TV |
| Hypertext | 3.5× | Technology & Electronics |
| Pro-Ject | 2.28× | Music & Radio |
| Isometric exercise | 4.86× | Sports |
| Nipsey Hussle | 3× | Music & Radio |
| Tierra Cali | 3.79× | Travel & Leisure |
| Stamp collecting | 2.32× | Home & Garden |
| Mothercare | 1.58× | Kids & Family |
| Queens College, City University of New York | 3.41× | Business & Career |
| Home staging | 2.43× | Home & Garden |
| Urban horticulture | 1.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.57 |
| Luxury Orientation | PREMIUM | 2.56 |
| Mindfulness | BALANCE | 2.51 |
| Sustainability | BALANCE | 1.8 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Early Adopter Mentality | POWER | 1.57 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.3% |
| Brazil | 5.2% |
See Self-help audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Self-help. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.