Rascasse Audience Intelligence

Mindfulness Audience in United States

A data profile of the people who buy, follow and care about Mindfulness in United States — modelled from more than twelve digital signal sources. Mindfulness has an estimated audience of 23,022,401 people in United States.

#939among Topic in United States#50in Health

The average Mindfulness fan in United States is 36.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self care, Self-love, Beauty, with strongest over-indexing on Self care (4.53× the country average).

Demographically, the Mindfulness audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mindfulness fan in United States is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Self care.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mindfulness profile in United States.

Audience size
23M
in United States
Gender
70.3%♀
29.7% male
Age
36.2
average years
Country rank
#1372
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mindfulness fans

70.3% are female, 29.7% are male, average age 36.2.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Mindfulness audience in United States
MetricValue
Female70.3%
Male29.7%
Average age36.2
Estimated audience size23,022,401
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Mindfulness audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Mindfulness audience comes from United States.

Worldwide audience distribution share by country for Mindfulness
CountryShare
United States23.6%
United Kingdom5.9%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mindfulness audience in United States is strongest.

Fig. 05

Top regions by affinity

Mindfulness fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.24×
02Washington, District of Columbia~90K1.23×
03Maryland~500K1.21×
04Washington~600K1.20×
05Massachusetts~500K1.20×
06Hawaii~100K1.19×
07Utah~200K1.16×
08Oregon~300K1.15×
09Connecticut~300K1.13×
10New York~1.5M1.12×
11Virginia~600K1.09×
12Arizona~500K1.08×
13New Hampshire~100K1.08×
14Rhode Island~80K1.08×
15Colorado~400K1.07×
16Michigan~600K1.06×
17Florida~1.5M1.05×
18New Jersey~600K1.04×
19Iowa~200K1.04×
20Vermont~40K1.04×
21Pennsylvania~800K1.03×
22Illinois~800K1.03×
23Kentucky~300K1.03×
24Maine~80K1.03×
25Ohio~700K1.01×
26Idaho~100K1.01×
27New Mexico~100K1.01×
28Alaska~50K1.01×
29North Carolina~700K1.00×
30Minnesota~300K0.99×
31Wisconsin~300K0.98×
32Georgia~700K0.97×
33Texas~2M0.94×
34Kansas~200K0.94×
35Nevada~200K0.93×
36Delaware~60K0.93×
37South Carolina~300K0.92×
38Indiana~400K0.91×
39North Dakota~40K0.91×
40Missouri~300K0.90×
41Nebraska~100K0.90×
42West Virginia~90K0.88×
43South Dakota~50K0.88×
44Montana~60K0.87×
45Mississippi~200K0.83×
46Arkansas~200K0.83×
47Oklahoma~200K0.82×
48Tennessee~400K0.80×
49Louisiana~200K0.80×
50Alabama~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Mindfulness, United States
0.75×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mindfulness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mindfulness audience
#·InterestCategoryAffinity×
01Self careHealth4.53×
02Self-loveHealth4.23×
03EmpowermentPolitics & Society3.92×
04Natural skin careBeauty & Wellness3.36×
05Organic productFood & Beverages3.07×
06Anti-aging creamBeauty & Wellness3.05×
07Health And BeautyBeauty & Wellness2.69×
08Self-helpHealth2.60×
09YogaSports2.42×
10Hair ExtensionsBeauty & Wellness2.37×
11Curly HairBeauty & Wellness2.37×
12Natural productFood & Beverages2.10×
13MeditationHealth2.04×
14Personal developmentBusiness & Career1.71×
15SephoraShopping1.71×
16Trader Joe'sShopping1.66×
17Old NavyFashion & Accessoires1.61×
18Health & wellnessHealth1.55×
19Quality of lifeHealth1.53×
20BeautyBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mindfulness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mindfulness audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.88×
SustainabilityBALANCE1.31×
Sports ActivityPOWER1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mindfulness audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Need for SecurityCONSERVATISM0.71×
Career OrientationPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mindfulness have in United States?

Mindfulness has an estimated audience of 23,022,401 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mindfulness fans?

70.3% of Mindfulness fans are female, 29.7% are male, with an average age of 36.2 years.

03

Which brands do Mindfulness fans like most?

Mindfulness fans show strongest brand affinity for Self care (4.53×), Self-love (4.23×), and Beauty (1.52×) over the country average.

04

Where do Mindfulness fans live in United States?

Mindfulness fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mindfulness fans also like?

Beyond Mindfulness itself, the audience over-indexes on Self-love (4.23×), Beauty (1.52×), Natural skin care (3.36×), and Yoga (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Mindfulness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mindfulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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