Mindfulness Audience in United States

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Mindfulness has an estimated audience of 23,022,401 people in United States. 70.3% are female, 29.7% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Self care, Self-love, Beauty, Natural skin care, Yoga.

The average Mindfulness fan in United States is 36.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self care, Self-love, Beauty, with strongest over-indexing on Self care (4.53× the country average). Demographically, the Mindfulness audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Mindfulness fans

Demographic split for Mindfulness audience in United States
MetricValue
Female70.3%
Male29.7%
Average age36.2
Estimated audience size23,022,401

Audience persona

The typical Mindfulness fan in United States is more female, around 36.2 years old, with strong Mindfulness tendencies and a notable affinity for Self care.

Top regions in United States

Top regions ranked by reach for Mindfulness in United States
RegionReachAffinity
California3,230,6291.28×
Texas1,914,9280.97×
Florida1,758,1861.13×
New York1,561,9941.21×
Pennsylvania818,7121.06×
Illinois815,8961.06×
Ohio745,1821.05×
Georgia735,1501.04×
North Carolina701,1611.01×
New Jersey642,5001.1×
Michigan636,8471.06×
Virginia625,9451.12×
Washington586,8721.27×
Massachusetts549,9021.21×
Arizona527,3571.12×
Maryland463,3811.17×
Indiana387,1520.92×
Colorado383,4981.06×
Tennessee381,3820.83×
Missouri338,1850.91×
South Carolina336,0610.97×
Minnesota329,6291×
Wisconsin327,1700.94×
Oregon293,3221.11×
Kentucky260,1180.9×
Connecticut251,9721.09×
Utah242,5461.18×
Alabama239,4280.74×
Louisiana238,3370.8×
Oklahoma215,8840.84×
Iowa212,3001.12×
Nevada209,4710.94×
Kansas166,7090.92×
Arkansas158,2680.83×
Mississippi150,2850.79×
Hawaii115,9691.17×
New Mexico111,2300.96×
Idaho109,5120.95×
Nebraska103,1960.89×
New Hampshire94,7801.04×
Washington, District of Columbia92,5711.34×
West Virginia90,9280.85×
Maine80,3590.97×
Rhode Island78,6651.07×
Delaware56,3960.89×
Montana50,0340.78×
Alaska47,8290.97×
South Dakota41,1540.77×
North Dakota39,6130.84×
Vermont38,7930.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mindfulness audience
BrandAffinityCategory
Self care4.53×Health
Self-love4.23×Health
Beauty1.52×Beauty & Wellness
Natural skin care3.36×Beauty & Wellness
Yoga2.42×Sports
Personal development1.71×Business & Career
Organic product3.07×Food & Beverages
Meditation2.04×Health
Anti-aging cream3.05×Beauty & Wellness
Self-help2.6×Health
Health & wellness1.55×Health
Quality of life1.53×Health
Old Navy1.61×Fashion & Accessoires
Health And Beauty2.69×Beauty & Wellness
Empowerment3.92×Politics & Society
Sephora1.71×Shopping
Hair Extensions2.37×Beauty & Wellness
Natural product2.1×Food & Beverages
Curly Hair2.37×Beauty & Wellness
Skin care1.71×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mindfulness audience
TraitClusterScore
MindfulnessBALANCE2.72
SustainabilityBALANCE1.6
Design AffinityPREMIUM1.57
LGBTQ+ IdentityOPEN1.48
Early Adopter MentalityPOWER1.33
Healthy LifestyleBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Mindfulness
CountryShare
United States23.6%
United Kingdom5.9%
Italy4.7%

See Mindfulness audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Mindfulness have in United States?

Mindfulness has an estimated audience of 23,022,401 people in United States, concentrated in California and Texas.

What is the gender split and age of Mindfulness fans?

70.3% of Mindfulness fans are female, 29.7% are male, with an average age of 36.2 years.

Which brands do Mindfulness fans like most?

Mindfulness fans show strongest brand affinity for Self care (4.53×), Self-love (4.23×), and Beauty (1.52×) over the country average.

Where do Mindfulness fans live in United States?

Mindfulness fans in United States are most concentrated in California (reach 3,230,629), Texas (reach 1,914,928), and Florida (reach 1,758,186). These three regions account for the largest share of the active audience.

What other brands do Mindfulness fans also like?

Beyond Mindfulness itself, the audience over-indexes on Self-love (4.23×), Beauty (1.52×), Natural skin care (3.36×), and Yoga (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mindfulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.