A data profile of the people who buy, follow and care about Mindfulness in United Kingdom — modelled from more than twelve digital signal sources. Mindfulness has an estimated audience of 5,793,997 people in United Kingdom.
The average Mindfulness fan in United Kingdom is 40.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Self care, Self-love, Personal development, with strongest over-indexing on Self care (2.92× the country average).
Demographically, the Mindfulness audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Mindfulness fan in United Kingdom is more female, around 40.5 years old, with strong Mindfulness tendencies and a notable affinity for Self care.
The key figures that characterise the Mindfulness profile in United Kingdom.
73.7% are female, 26.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 40.5 |
| Estimated audience size | 5,793,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Mindfulness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.9% |
| Italy | 4.7% |
Where the Mindfulness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~800K | 1.23× | |
| 02 | South West | ~600K | 1.19× | |
| 03 | Wales | ~400K | 1.17× | |
| 04 | East Midlands | ~400K | 1.09× | |
| 05 | South East | ~800K | 1.07× | |
| 06 | East of England | ~600K | 1.07× | |
| 07 | England | ~4.5M | 1.03× | |
| 08 | Greater London | ~800K | 1.01× | |
| 09 | Scotland | ~500K | 0.92× | |
| 10 | North East | ~200K | 0.90× | |
| 11 | Northern Ireland | ~200K | 0.90× | |
| 12 | Yorkshire and the Humber | ~300K | 0.74× | |
| 13 | West Midlands | ~200K | 0.71× |
The strongest cross-interests of the Mindfulness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Female entrepreneur | Business & Career | 3.44× | ||
| 02 | Self-love | Health | 3.28× | ||
| 03 | Self-help | Health | 2.94× | ||
| 04 | Self care | Health | 2.92× | ||
| 05 | Self-confidence | Health | 2.73× | ||
| 06 | Natural skin care | Beauty & Wellness | 2.62× | ||
| 07 | Meditation | Health | 2.42× | ||
| 08 | Self-awareness | Health | 2.39× | ||
| 09 | Spirituality | Health | 2.30× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 2.23× | ||
| 11 | Personal development | Business & Career | 2.13× | ||
| 12 | Mounjaro | Health | 2.04× | ||
| 13 | Moisturizer | Home & Garden | 2.00× | ||
| 14 | Natural product | Food & Beverages | 1.73× | ||
| 15 | Well-being | Health | 1.72× | ||
| 16 | Skin care | Beauty & Wellness | 1.71× | ||
| 17 | Quality of life | Health | 1.66× | ||
| 18 | Health & wellness | Health | 1.65× | ||
| 19 | Healthy diet | Health | 1.57× | ||
| 20 | Waterstones | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.61× | |
| Design Affinity | PREMIUM | 1.37× | |
| Pet Ownership | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Patriotism | CONSERVATISM | 0.69× | |
| Quality Awareness | PREMIUM | 0.81× |
Mindfulness has an estimated audience of 5,793,997 people in United Kingdom, concentrated in England and South East.
73.7% of Mindfulness fans are female, 26.3% are male, with an average age of 40.5 years.
Mindfulness fans show strongest brand affinity for Self care (2.92×), Self-love (3.28×), and Personal development (2.13×) over the country average.
Mindfulness fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Mindfulness itself, the audience over-indexes on Self-love (3.28×), Personal development (2.13×), Meditation (2.42×), and Quality of life (1.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mindfulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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