A data profile of the people who buy, follow and care about Mindfulness in Spain — modelled from more than twelve digital signal sources. Mindfulness has an estimated audience of 2,675,338 people in Spain.
The average Mindfulness fan in Spain is 41.3 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Self-love, Fitness and wellness, Hatha yoga, with strongest over-indexing on Self-love (4.64× the country average).
Demographically, the Mindfulness audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Mindfulness fan in Spain is more female, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Self-love.
The key figures that characterise the Mindfulness profile in Spain.
70.8% are female, 29.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 41.3 |
| Estimated audience size | 2,675,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 20% |
of the worldwide Mindfulness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 5.9% |
| Italy | 4.7% |
Where the Mindfulness audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~100K | 1.11× | |
| 02 | Aragon | ~80K | 1.10× | |
| 03 | Castilla-La Mancha | ~100K | 1.09× | |
| 04 | Community of Madrid | ~500K | 1.07× | |
| 05 | Basque Autonomous Country | ~100K | 1.07× | |
| 06 | Extremadura | ~60K | 1.06× | |
| 07 | Galicia | ~100K | 1.03× | |
| 08 | Andalusia | ~500K | 1.01× | |
| 09 | Principality of Asturias | ~60K | 1.01× | |
| 10 | Comunidad Valenciana | ~300K | 1.00× | |
| 11 | Catalonia | ~500K | 0.99× | |
| 12 | Navarre | ~30K | 0.97× | |
| 13 | Canary Islands | ~100K | 0.96× | |
| 14 | La Rioja | ~20K | 0.96× | |
| 15 | Region of Murcia | ~90K | 0.93× | |
| 16 | Cantabria | ~30K | 0.91× | |
| 17 | Balearic Islands | ~60K | 0.78× |
The strongest cross-interests of the Mindfulness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 4.64× | ||
| 02 | Hatha yoga | Health | 4.32× | ||
| 03 | Yin yoga | Sports | 4.11× | ||
| 04 | Empowerment | Politics & Society | 4.00× | ||
| 05 | Kundalini yoga | Health | 3.76× | ||
| 06 | Hot yoga | Sports | 3.59× | ||
| 07 | Self-help | Health | 3.34× | ||
| 08 | Self-awareness | Health | 2.52× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.40× | ||
| 10 | Self-knowledge (psychology) | Health | 2.36× | ||
| 11 | Emotional intelligence | Health | 2.23× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 2.12× | ||
| 13 | Self-esteem | Health | 2.09× | ||
| 14 | Meditation | Health | 2.08× | ||
| 15 | Self care | Health | 1.84× | ||
| 16 | Personal development | Business & Career | 1.81× | ||
| 17 | Skin care | Beauty & Wellness | 1.75× | ||
| 18 | Healthy diet | Health | 1.74× | ||
| 19 | Well-being | Health | 1.68× | ||
| 20 | Fitness and wellness | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.97× | |
| Design Affinity | PREMIUM | 1.27× | |
| Creativity | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Patriotism | CONSERVATISM | 0.55× | |
| Convenience Orientation | PREMIUM | 0.69× |
Mindfulness has an estimated audience of 2,675,338 people in Spain, concentrated in Andalusia and Community of Madrid.
70.8% of Mindfulness fans are female, 29.2% are male, with an average age of 41.3 years.
Mindfulness fans show strongest brand affinity for Self-love (4.64×), Fitness and wellness (1.57×), and Hatha yoga (4.32×) over the country average.
Mindfulness fans in Spain are most concentrated in Andalusia (reach ~500K), Community of Madrid (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mindfulness itself, the audience over-indexes on Fitness and wellness (1.57×), Hatha yoga (4.32×), Self-awareness (2.52×), and Personal development (1.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mindfulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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