A data profile of the people who buy, follow and care about Hatha yoga in Spain — modelled from more than twelve digital signal sources. Hatha yoga has an estimated audience of 2,632,570 people in Spain.
The average Hatha yoga fan in Spain is 45.4 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Yin yoga, Karma yoga, Kundalini yoga, with strongest over-indexing on Yin yoga (13.4× the country average).
Demographically, the Hatha yoga audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Sports Activity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Hatha yoga fan in Spain is more female, around 45.4 years old, with strong Sports Activity tendencies and a notable affinity for Yin yoga.
The key figures that characterise the Hatha yoga profile in Spain.
74.9% are female, 25.1% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 74.9% |
| Male | 25.1% |
| Average age | 45.4 |
| Estimated audience size | 2,632,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 30% | |
| 50+ | 29% |
of the worldwide Hatha yoga audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 7.0% |
| Germany | 5.7% |
Where the Hatha yoga audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~800K | 1.75× | |
| 02 | Balearic Islands | ~100K | 1.50× | |
| 03 | Canary Islands | ~200K | 1.23× | |
| 04 | Community of Madrid | ~500K | 1.21× | |
| 05 | Comunidad Valenciana | ~300K | 1.14× | |
| 06 | Galicia | ~100K | 1.03× | |
| 07 | Navarre | ~30K | 1.00× | |
| 08 | Andalusia | ~500K | 0.99× | |
| 09 | Basque Autonomous Country | ~100K | 0.98× | |
| 10 | Aragon | ~70K | 0.96× | |
| 11 | Cantabria | ~30K | 0.96× | |
| 12 | Principality of Asturias | ~60K | 0.92× | |
| 13 | La Rioja | ~20K | 0.92× | |
| 14 | Region of Murcia | ~80K | 0.88× | |
| 15 | Extremadura | ~50K | 0.82× | |
| 16 | Castile and León | ~90K | 0.80× | |
| 17 | Castilla-La Mancha | ~90K | 0.80× |
The strongest cross-interests of the Hatha yoga audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial law | Business & Career | 18.33× | ||
| 02 | Yin yoga | Sports | 13.40× | ||
| 03 | Karma yoga | Health | 12.98× | ||
| 04 | Iyengar Yoga | Sports | 12.87× | ||
| 05 | Ashtanga vinyasa yoga | Health | 12.79× | ||
| 06 | Yoga Sutras of Patanjali | Politics & Society | 12.71× | ||
| 07 | Yoga mat | Sports | 12.45× | ||
| 08 | Kundalini yoga | Health | 12.03× | ||
| 09 | Hot yoga | Sports | 11.94× | ||
| 10 | Bikram Yoga | Health | 9.40× | ||
| 11 | Yoga pants | Fashion & Accessoires | 7.56× | ||
| 12 | Self-knowledge (psychology) | Health | 3.57× | ||
| 13 | Emotional intelligence | Health | 3.13× | ||
| 14 | Quality of life | Health | 1.95× | ||
| 15 | Psychology | Business & Career | 1.91× | ||
| 16 | Cosmetics | Beauty & Wellness | 1.72× | ||
| 17 | Nature | Home & Garden | 1.69× | ||
| 18 | Online shopping | Shopping | 1.56× | ||
| 19 | Fitness and wellness | Sports | 1.55× | ||
| 20 | Beauty | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.61× | |
| Creativity | OPEN | 1.69× | |
| Community Orientation | OPEN | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.96× | |
| Patriotism | CONSERVATISM | 0.97× | |
| Need for Security | CONSERVATISM | 1.10× |
Hatha yoga has an estimated audience of 2,632,570 people in Spain, concentrated in Catalonia and Community of Madrid.
74.9% of Hatha yoga fans are female, 25.1% are male, with an average age of 45.4 years.
Hatha yoga fans show strongest brand affinity for Yin yoga (13.4×), Karma yoga (12.98×), and Kundalini yoga (12.03×) over the country average.
Hatha yoga fans in Spain are most concentrated in Catalonia (reach ~800K), Community of Madrid (reach ~500K), and Andalusia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Hatha yoga itself, the audience over-indexes on Karma yoga (12.98×), Kundalini yoga (12.03×), Hot yoga (11.94×), and Iyengar Yoga (12.87×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Hatha yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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