Rascasse Audience Intelligence

Hatha yoga Audience in United States

A data profile of the people who buy, follow and care about Hatha yoga in United States — modelled from more than twelve digital signal sources. Hatha yoga has an estimated audience of 8,431,201 people in United States.

#2626among Topic in United States#181in Health

The average Hatha yoga fan in United States is 39.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Yin yoga, Kundalini yoga, Iyengar Yoga, with strongest over-indexing on Yin yoga (23.03× the country average).

Demographically, the Hatha yoga audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hatha yoga fan in United States is more female, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Yin yoga.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hatha yoga profile in United States.

Audience size
8.4M
in United States
Gender
70.8%♀
29.2% male
Age
39.4
average years
Country rank
#4209
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hatha yoga fans

70.8% are female, 29.2% are male, average age 39.4.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Hatha yoga audience in United States
MetricValue
Female70.8%
Male29.2%
Average age39.4
Estimated audience size8,431,201
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Hatha yoga audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Hatha yoga audience comes from United States.

Worldwide audience distribution share by country for Hatha yoga
CountryShare
United States17.6%
Italy7.0%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hatha yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Hatha yoga fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~200K1.84×
02Maine~50K1.76×
03Washington~300K1.74×
04Illinois~400K1.55×
05Washington, District of Columbia~40K1.51×
06Virginia~300K1.50×
07Hawaii~50K1.50×
08Colorado~200K1.48×
09Massachusetts~200K1.38×
10California~1.5M1.37×
11New York~600K1.36×
12Vermont~20K1.23×
13New Hampshire~40K1.16×
14Maryland~200K1.14×
15Utah~80K1.12×
16Connecticut~90K1.09×
17Montana~30K1.07×
18Pennsylvania~300K1.06×
19Arizona~200K1.04×
20Minnesota~100K1.04×
21New Jersey~200K1.02×
22Alaska~20K1.00×
23Idaho~40K0.98×
24Florida~600K0.97×
25Rhode Island~30K0.97×
26North Carolina~200K0.96×
27Georgia~200K0.93×
28Wisconsin~100K0.91×
29New Mexico~40K0.90×
30Missouri~100K0.86×
31Michigan~200K0.85×
32Delaware~20K0.84×
33South Dakota~20K0.84×
34Kansas~60K0.83×
35Kentucky~90K0.81×
36North Dakota~10K0.80×
37Ohio~200K0.79×
38Nebraska~30K0.78×
39Iowa~50K0.77×
40Texas~500K0.75×
41West Virginia~30K0.75×
42Indiana~100K0.74×
43Nevada~60K0.73×
44South Carolina~90K0.71×
45Tennessee~100K0.68×
46Oklahoma~60K0.67×
47Arkansas~50K0.65×
48Alabama~70K0.64×
49Louisiana~70K0.64×
50Mississippi~40K0.64×
Fig. 06

Affinity by region

Affinity by region — Hatha yoga, United States
0.64×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hatha yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hatha yoga audience
#·InterestCategoryAffinity×
01TwinkieFood & Beverages31.21×
02Yoga Sutras of PatanjaliPolitics & Society25.45×
03Iyengar YogaSports24.57×
04Rāja yogaSports23.48×
05Yin yogaSports23.03×
06Kundalini yogaHealth22.64×
07Ashtanga vinyasa yogaHealth22.34×
08Karma yogaHealth21.41×
09Bikram YogaHealth20.65×
10Hot yogaSports12.99×
11Yoga pantsFashion & Accessoires5.38×
12Planet FitnessSports2.38×
13PsychologyBusiness & Career2.07×
14HappinessHealth1.94×
15MedicineBusiness & Career1.88×
16CosmeticsBeauty & Wellness1.69×
17Physical exerciseSports1.63×
18Physical fitnessSports1.62×
19FamilyKids & Family1.55×
20United StatesTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hatha yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hatha yoga audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.97×
TraditionCONSERVATISM1.71×
CreativityOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hatha yoga audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.12×
SpiritualityBALANCE1.21×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hatha yoga have in United States?

Hatha yoga has an estimated audience of 8,431,201 people in United States, concentrated in California and New York.

02

What is the gender split and age of Hatha yoga fans?

70.8% of Hatha yoga fans are female, 29.2% are male, with an average age of 39.4 years.

03

Which brands do Hatha yoga fans like most?

Hatha yoga fans show strongest brand affinity for Yin yoga (23.03×), Kundalini yoga (22.64×), and Iyengar Yoga (24.57×) over the country average.

04

Where do Hatha yoga fans live in United States?

Hatha yoga fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Hatha yoga fans also like?

Beyond Hatha yoga itself, the audience over-indexes on Kundalini yoga (22.64×), Iyengar Yoga (24.57×), Karma yoga (21.41×), and Bikram Yoga (20.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Hatha yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hatha yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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