Hatha yoga Audience in United States
Hatha yoga has an estimated audience of 8,431,201 people in United States. 70.8% are female, 29.2% are male, average age 39.4. Top regions: California, New York, Texas. Top brand affinities: Yin yoga, Kundalini yoga, Iyengar Yoga, Karma yoga, Bikram Yoga.
The average Hatha yoga fan in United States is 39.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Yin yoga, Kundalini yoga, Iyengar Yoga, with strongest over-indexing on Yin yoga (23.03× the country average). Demographically, the Hatha yoga audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Hatha yoga fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 39.4 |
| Estimated audience size | 8,431,201 |
Audience persona
The typical Hatha yoga fan in United States is more female, around 39.4 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,352,116 | 1.46× |
| New York | 720,094 | 1.53× |
| Texas | 605,790 | 0.84× |
| Florida | 577,771 | 1.01× |
| Illinois | 430,426 | 1.53× |
| Washington | 317,980 | 1.88× |
| Pennsylvania | 317,150 | 1.12× |
| Virginia | 264,860 | 1.29× |
| Massachusetts | 250,401 | 1.51× |
| Georgia | 248,009 | 0.95× |
| North Carolina | 232,249 | 0.92× |
| New Jersey | 228,085 | 1.06× |
| Ohio | 217,641 | 0.84× |
| Colorado | 202,551 | 1.52× |
| Oregon | 188,290 | 1.95× |
| Arizona | 187,267 | 1.09× |
| Michigan | 187,184 | 0.85× |
| Maryland | 162,985 | 1.12× |
| Minnesota | 129,185 | 1.07× |
| Missouri | 119,889 | 0.88× |
| Wisconsin | 114,018 | 0.9× |
| Tennessee | 112,150 | 0.66× |
| Indiana | 110,676 | 0.72× |
| Connecticut | 93,883 | 1.11× |
| Kentucky | 84,857 | 0.8× |
| Utah | 83,365 | 1.1× |
| South Carolina | 73,764 | 0.58× |
| Alabama | 63,160 | 0.54× |
| Hawaii | 58,185 | 1.61× |
| Louisiana | 57,340 | 0.53× |
| Nevada | 57,265 | 0.7× |
| Oklahoma | 55,407 | 0.59× |
| Maine | 52,918 | 1.75× |
| Kansas | 51,088 | 0.77× |
| Iowa | 49,797 | 0.72× |
| Washington, District of Columbia | 42,302 | 1.67× |
| Idaho | 39,878 | 0.94× |
| New Hampshire | 37,531 | 1.13× |
| New Mexico | 35,135 | 0.83× |
| Arkansas | 33,421 | 0.48× |
| Nebraska | 27,683 | 0.65× |
| Rhode Island | 25,416 | 0.95× |
| Montana | 23,672 | 1.01× |
| Mississippi | 21,855 | 0.31× |
| West Virginia | 21,000 | 0.53× |
| Vermont | 19,443 | 1.31× |
| Alaska | 16,529 | 0.92× |
| Delaware | 16,227 | 0.7× |
| Wyoming | 13,399 | 1.07× |
| South Dakota | 11,937 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yin yoga | 23.03× | Sports |
| Kundalini yoga | 22.64× | Health |
| Iyengar Yoga | 24.57× | Sports |
| Karma yoga | 21.41× | Health |
| Bikram Yoga | 20.65× | Health |
| Hot yoga | 12.99× | Sports |
| Yoga Sutras of Patanjali | 25.45× | Politics & Society |
| Ashtanga vinyasa yoga | 22.34× | Health |
| Twinkie | 31.21× | Food & Beverages |
| Yoga pants | 5.38× | Fashion & Accessoires |
| Psychology | 2.07× | Business & Career |
| Happiness | 1.94× | Health |
| Planet Fitness | 2.38× | Sports |
| Family | 1.55× | Kids & Family |
| Medicine | 1.88× | Business & Career |
| Physical fitness | 1.62× | Sports |
| Physical exercise | 1.63× | Sports |
| Rāja yoga | 23.48× | Sports |
| United States | 1.51× | Travel & Leisure |
| Cosmetics | 1.69× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 8.23 |
| Sports Activity | POWER | 2.58 |
| Sustainability | BALANCE | 2.19 |
| Luxury Orientation | PREMIUM | 2.01 |
| LGBTQ+ Identity | OPEN | 1.98 |
| Design Affinity | PREMIUM | 1.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 7.0% |
| Germany | 5.7% |
See Hatha yoga audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Hatha yoga have in United States?
Hatha yoga has an estimated audience of 8,431,201 people in United States, concentrated in California and New York.
What is the gender split and age of Hatha yoga fans?
70.8% of Hatha yoga fans are female, 29.2% are male, with an average age of 39.4 years.
Which brands do Hatha yoga fans like most?
Hatha yoga fans show strongest brand affinity for Yin yoga (23.03×), Kundalini yoga (22.64×), and Iyengar Yoga (24.57×) over the country average.
Where do Hatha yoga fans live in United States?
Hatha yoga fans in United States are most concentrated in California (reach 1,352,116), New York (reach 720,094), and Texas (reach 605,790). These three regions account for the largest share of the active audience.
What other brands do Hatha yoga fans also like?
Beyond Hatha yoga itself, the audience over-indexes on Kundalini yoga (22.64×), Iyengar Yoga (24.57×), Karma yoga (21.41×), and Bikram Yoga (20.65×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hatha yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.