Rāja yoga Audience in United States
Rāja yoga has an estimated audience of 562,391 people in United States. 68.6% are female, 31.4% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Yin yoga, Kundalini yoga, Bikram Yoga, Hatha yoga, Hot yoga.
The average Rāja yoga fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yin yoga, Kundalini yoga, Bikram Yoga, with strongest over-indexing on Yin yoga (36.16× the country average). Demographically, the Rāja yoga audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Rāja yoga fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 38.2 |
| Estimated audience size | 562,391 |
Audience persona
The typical Rāja yoga fan in United States is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 85,275 | 1.38× |
| Texas | 59,563 | 1.23× |
| Florida | 55,527 | 1.46× |
| New York | 37,990 | 1.21× |
| Virginia | 18,688 | 1.36× |
| Pennsylvania | 18,173 | 0.96× |
| New Jersey | 16,912 | 1.18× |
| Georgia | 16,813 | 0.97× |
| Illinois | 16,509 | 0.88× |
| North Carolina | 16,345 | 0.97× |
| Washington | 13,527 | 1.2× |
| Ohio | 13,264 | 0.77× |
| Massachusetts | 12,934 | 1.17× |
| Arizona | 11,211 | 0.98× |
| Michigan | 11,103 | 0.76× |
| Maryland | 10,391 | 1.07× |
| Colorado | 8,865 | 1× |
| Oregon | 8,070 | 1.25× |
| Missouri | 7,881 | 0.87× |
| Tennessee | 7,066 | 0.63× |
| Minnesota | 6,667 | 0.83× |
| Indiana | 6,185 | 0.6× |
| Wisconsin | 6,119 | 0.72× |
| Connecticut | 5,393 | 0.96× |
| South Carolina | 4,677 | 0.55× |
| Kentucky | 4,561 | 0.65× |
| Alabama | 4,062 | 0.52× |
| Utah | 4,011 | 0.8× |
| Louisiana | 3,984 | 0.55× |
| Nevada | 3,946 | 0.73× |
| Oklahoma | 3,522 | 0.56× |
| New Mexico | 3,393 | 1.2× |
| Kansas | 3,092 | 0.7× |
| Arkansas | 3,033 | 0.65× |
| Hawaii | 2,953 | 1.22× |
| Mississippi | 2,561 | 0.55× |
| Rhode Island | 2,523 | 1.41× |
| Iowa | 2,472 | 0.53× |
| Idaho | 2,440 | 0.87× |
| New Hampshire | 2,322 | 1.05× |
| West Virginia | 2,114 | 0.81× |
| Alaska | 2,110 | 1.75× |
| Maine | 1,961 | 0.97× |
| Washington, District of Columbia | 1,903 | 1.13× |
| Montana | 1,839 | 1.18× |
| South Dakota | 1,815 | 1.4× |
| North Dakota | 1,767 | 1.53× |
| Wyoming | 1,710 | 2.05× |
| Nebraska | 1,706 | 0.6× |
| Vermont | 1,654 | 1.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yin yoga | 36.16× | Sports |
| Kundalini yoga | 28.94× | Health |
| Bikram Yoga | 29.59× | Health |
| Hatha yoga | 19.73× | Health |
| Hot yoga | 12.18× | Sports |
| Hinduism | 10.5× | Politics & Society |
| Houston Astros | 7.45× | Sports |
| Planet Fitness | 3.39× | Sports |
| MSN | 3.25× | News |
| Los Angeles Dodgers | 5.45× | Sports |
| Do it yourself (DIY) | 2.57× | Home & Garden |
| Oscar De La Hoya | 19.35× | Sports |
| Film festival | 6.2× | Movies & TV |
| Superman | 1.67× | Movies & TV |
| International Olympic Committee | 14.21× | Sports |
| Mindfulness | 3.79× | Health |
| Etsy | 2.65× | Fashion & Accessoires |
| Stormzy | 39.89× | Music & Radio |
| Self-awareness | 3.45× | Health |
| Metaphysics | 3.16× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 7.62 |
| Sports Activity | POWER | 2.98 |
| Sustainability | BALANCE | 2.35 |
| Design Affinity | PREMIUM | 2.06 |
| Luxury Orientation | PREMIUM | 1.95 |
| Healthy Lifestyle | BALANCE | 1.89 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 6.7% |
| Italy | 5.7% |
See Rāja yoga audiences in other countries
More Sport audiences in United States
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- Golf (73,003,125)
Frequently asked questions
How many fans does Rāja yoga have in United States?
Rāja yoga has an estimated audience of 562,391 people in United States, concentrated in California and Texas.
What is the gender split and age of Rāja yoga fans?
68.6% of Rāja yoga fans are female, 31.4% are male, with an average age of 38.2 years.
Which brands do Rāja yoga fans like most?
Rāja yoga fans show strongest brand affinity for Yin yoga (36.16×), Kundalini yoga (28.94×), and Bikram Yoga (29.59×) over the country average.
Where do Rāja yoga fans live in United States?
Rāja yoga fans in United States are most concentrated in California (reach 85,275), Texas (reach 59,563), and Florida (reach 55,527). These three regions account for the largest share of the active audience.
What other brands do Rāja yoga fans also like?
Beyond Rāja yoga itself, the audience over-indexes on Kundalini yoga (28.94×), Bikram Yoga (29.59×), Hatha yoga (19.73×), and Hot yoga (12.18×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rāja yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.