Rascasse Audience Intelligence

Rāja yoga Audience in United States

A data profile of the people who buy, follow and care about Rāja yoga in United States — modelled from more than twelve digital signal sources. Rāja yoga has an estimated audience of 562,391 people in United States.

#277among Sport in United States#10919among Topic in United States#3287in Sports

The average Rāja yoga fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Yin yoga, Kundalini yoga, Bikram Yoga, with strongest over-indexing on Yin yoga (45.09× the country average).

Demographically, the Rāja yoga audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rāja yoga fan in United States is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Yin yoga.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rāja yoga profile in United States.

Audience size
562K
in United States
Gender
68.6%♀
31.4% male
Age
38.2
average years
Country rank
#34190
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rāja yoga fans

68.6% are female, 31.4% are male, average age 38.2.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Rāja yoga audience in United States
MetricValue
Female68.6%
Male31.4%
Average age38.2
Estimated audience size562,391
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Rāja yoga audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3922%
40-4924%
50+14%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Rāja yoga audience comes from United States.

Worldwide audience distribution share by country for Rāja yoga
CountryShare
United States16.7%
Japan6.7%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rāja yoga audience in United States is strongest.

Fig. 05

Top regions by affinity

Rāja yoga fans by region: top regions in United States
#RegionReachAffinity×
01Florida~50K1.33×
02California~80K1.26×
03Virginia~20K1.18×
04Texas~50K1.12×
05New York~30K1.10×
06Alaska~1K1.10×
07Oregon~7K1.09×
08New Jersey~20K1.08×
09Washington~10K1.08×
10Vermont~1K1.08×
11Massachusetts~10K1.07×
12Rhode Island~2K1.07×
13North Dakota~1K1.07×
14New Mexico~3K1.05×
15South Dakota~1K1.05×
16Hawaii~3K1.04×
17Maryland~10K1.03×
18Washington, District of Columbia~2K1.03×
19Montana~2K1.02×
20New Hampshire~2K1.01×
21Maine~2K1.00×
22Delaware~2K1.00×
23Colorado~9K0.99×
24Connecticut~6K0.99×
25Arizona~10K0.98×
26Idaho~3K0.98×
27West Virginia~3K0.98×
28Pennsylvania~20K0.96×
29Georgia~20K0.96×
30North Carolina~20K0.96×
31Nebraska~3K0.96×
32Missouri~9K0.95×
33Utah~5K0.95×
34Mississippi~4K0.95×
35Arkansas~4K0.95×
36Kansas~4K0.95×
37Minnesota~8K0.94×
38Nevada~5K0.94×
39Iowa~4K0.94×
40Kentucky~7K0.93×
41Oklahoma~6K0.93×
42Wisconsin~8K0.92×
43Louisiana~7K0.92×
44Illinois~20K0.91×
45Alabama~7K0.91×
46South Carolina~8K0.90×
47Michigan~10K0.89×
48Tennessee~10K0.89×
49Ohio~20K0.88×
50Indiana~9K0.88×
Fig. 06

Affinity by region

Affinity by region — Rāja yoga, United States
0.88×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rāja yoga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rāja yoga audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio53.80×
02Yin yogaSports45.09×
03Bikram YogaHealth36.76×
04Kundalini yogaHealth36.44×
05Hatha yogaHealth23.48×
06HinduismPolitics & Society16.86×
07Yoga matSports16.79×
08Hot yogaSports14.61×
09International Olympic CommitteeSports13.49×
10Emily RatajkowskiFashion & Accessoires12.28×
11BuddhismHealth6.74×
12BB creamBeauty & Wellness6.58×
13Self-healingHealth6.35×
14StretchingSports5.79×
15Self-awarenessHealth3.46×
16Self-loveHealth3.34×
17Trader Joe'sShopping2.48×
18Planet FitnessSports2.29×
19Physical fitnessSports1.73×
20Fitness and wellnessSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rāja yoga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rāja yoga audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE8.66×
Sports ActivityPOWER3.02×
Luxury OrientationPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rāja yoga audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Convenience OrientationPREMIUM0.75×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rāja yoga have in United States?

Rāja yoga has an estimated audience of 562,391 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rāja yoga fans?

68.6% of Rāja yoga fans are female, 31.4% are male, with an average age of 38.2 years.

03

Which brands do Rāja yoga fans like most?

Rāja yoga fans show strongest brand affinity for Yin yoga (45.09×), Kundalini yoga (36.44×), and Bikram Yoga (36.76×) over the country average.

04

Where do Rāja yoga fans live in United States?

Rāja yoga fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Rāja yoga fans also like?

Beyond Rāja yoga itself, the audience over-indexes on Kundalini yoga (36.44×), Bikram Yoga (36.76×), Hatha yoga (23.48×), and Hinduism (16.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Rāja yoga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rāja yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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