Rāja yoga Audience in United States

Rāja yoga logo

Rāja yoga has an estimated audience of 562,391 people in United States. 68.6% are female, 31.4% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Natural rubber, Kingdom of Judah, Bank account.

The average Rāja yoga fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Natural rubber, with strongest over-indexing on Product design (5.86× the country average). Demographically, the Rāja yoga audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Rāja yoga fans

Demographic split for Rāja yoga audience in United States
MetricValue
Female68.6%
Male31.4%
Average age38.2
Estimated audience size562,391

Audience persona

The typical Rāja yoga fan in United States is more female, around 38.2 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Rāja yoga in United States
RegionReachAffinity
California85,2751.38×
Texas59,5631.23×
Florida55,5271.46×
New York37,9901.21×
Virginia18,6881.36×
Pennsylvania18,1730.96×
New Jersey16,9121.18×
Georgia16,8130.97×
Illinois16,5090.88×
North Carolina16,3450.97×
Washington13,5271.2×
Ohio13,2640.77×
Massachusetts12,9341.17×
Arizona11,2110.98×
Michigan11,1030.76×
Maryland10,3911.07×
Colorado8,8651×
Oregon8,0701.25×
Missouri7,8810.87×
Tennessee7,0660.63×
Minnesota6,6670.83×
Indiana6,1850.6×
Wisconsin6,1190.72×
Connecticut5,3930.96×
South Carolina4,6770.55×
Kentucky4,5610.65×
Alabama4,0620.52×
Utah4,0110.8×
Louisiana3,9840.55×
Nevada3,9460.73×
Oklahoma3,5220.56×
New Mexico3,3931.2×
Kansas3,0920.7×
Arkansas3,0330.65×
Hawaii2,9531.22×
Mississippi2,5610.55×
Rhode Island2,5231.41×
Iowa2,4720.53×
Idaho2,4400.87×
New Hampshire2,3221.05×
West Virginia2,1140.81×
Alaska2,1101.75×
Maine1,9610.97×
Washington, District of Columbia1,9031.13×
Montana1,8391.18×
South Dakota1,8151.4×
North Dakota1,7671.53×
Wyoming1,7102.05×
Nebraska1,7060.6×
Vermont1,6541.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rāja yoga audience
BrandAffinityCategory
Product design5.86×Business & Career
UK garage13.93×Music & Radio
Natural rubber4.55×Cars & Mobility
Kingdom of Judah14.63×Politics & Society
Bank account4.92×Business & Career
Staycation6.13×Home & Garden
Stamp collecting8.6×Home & Garden
Israel2.85×Travel & Leisure
Isometric exercise11.34×Sports
Hebe8.35×Home & Garden
Collectable1.98×Kids & Family
Home equity2.2×Home & Garden
Embroidery Library14.94×Home & Garden
Edgewater, New Jersey10.5×Travel & Leisure
Urban Outfitters1.61×Shopping
Joshua Jackson3.63×Movies & TV
Mothercare2.44×Kids & Family
9NEWS (KUSA)3.49×Movies & TV
Electrolyte3.24×Health
Pro-Ject2.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rāja yoga audience
TraitClusterScore
MindfulnessBALANCE7.62
Sports ActivityPOWER2.98
SustainabilityBALANCE2.35
Design AffinityPREMIUM2.06
Luxury OrientationPREMIUM1.95
Healthy LifestyleBALANCE1.89

Worldwide distribution

Worldwide audience distribution share by country for Rāja yoga
CountryShare
United States16.7%
Japan6.7%
Italy5.7%

See Rāja yoga audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Rāja yoga have in United States?

Rāja yoga has an estimated audience of 562,391 people in United States, concentrated in California and Texas.

What is the gender split and age of Rāja yoga fans?

68.6% of Rāja yoga fans are female, 31.4% are male, with an average age of 38.2 years.

Which brands do Rāja yoga fans like most?

Rāja yoga fans show strongest brand affinity for Product design (5.86×), UK garage (13.93×), and Natural rubber (4.55×) over the country average.

Where do Rāja yoga fans live in United States?

Rāja yoga fans in United States are most concentrated in California (reach 85,275), Texas (reach 59,563), and Florida (reach 55,527). These three regions account for the largest share of the active audience.

What other brands do Rāja yoga fans also like?

Beyond Rāja yoga itself, the audience over-indexes on UK garage (13.93×), Natural rubber (4.55×), Kingdom of Judah (14.63×), and Bank account (4.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rāja yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.