A data profile of the people who buy, follow and care about Stretching in United States — modelled from more than twelve digital signal sources. Stretching has an estimated audience of 9,436,456 people in United States.
The average Stretching fan in United States is 45.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Pilot Flying J, Venom (band), Planet Fitness, with strongest over-indexing on Pilot Flying J (22.52× the country average).
Demographically, the Stretching audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Stretching fan in United States is more female, around 45.6 years old, with strong Mindfulness tendencies and a notable affinity for Pilot Flying J.
The key figures that characterise the Stretching profile in United States.
57.4% are female, 42.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 45.6 |
| Estimated audience size | 9,436,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
Where the Stretching audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~100K | 1.32× | |
| 02 | Georgia | ~400K | 1.31× | |
| 03 | Virginia | ~300K | 1.28× | |
| 04 | Mississippi | ~100K | 1.25× | |
| 05 | Arizona | ~200K | 1.21× | |
| 06 | Florida | ~800K | 1.18× | |
| 07 | Alabama | ~200K | 1.18× | |
| 08 | Louisiana | ~100K | 1.18× | |
| 09 | Maryland | ~200K | 1.15× | |
| 10 | California | ~1M | 1.13× | |
| 11 | Texas | ~900K | 1.13× | |
| 12 | South Carolina | ~200K | 1.12× | |
| 13 | Hawaii | ~50K | 1.12× | |
| 14 | Alaska | ~20K | 1.12× | |
| 15 | North Carolina | ~300K | 1.11× | |
| 16 | New York | ~600K | 1.09× | |
| 17 | Indiana | ~200K | 1.06× | |
| 18 | Missouri | ~200K | 1.04× | |
| 19 | Kansas | ~80K | 1.04× | |
| 20 | New Mexico | ~50K | 1.04× | |
| 21 | Illinois | ~300K | 1.03× | |
| 22 | Michigan | ~300K | 1.03× | |
| 23 | Washington | ~200K | 1.03× | |
| 24 | Kentucky | ~100K | 1.03× | |
| 25 | Arkansas | ~80K | 1.03× | |
| 26 | Idaho | ~50K | 1.03× | |
| 27 | Washington, District of Columbia | ~30K | 1.03× | |
| 28 | Pennsylvania | ~300K | 1.01× | |
| 29 | Oklahoma | ~100K | 1.01× | |
| 30 | Wisconsin | ~100K | 1.00× | |
| 31 | Ohio | ~300K | 0.98× | |
| 32 | New Jersey | ~200K | 0.98× | |
| 33 | Minnesota | ~100K | 0.98× | |
| 34 | Nevada | ~90K | 0.98× | |
| 35 | Delaware | ~30K | 0.98× | |
| 36 | Montana | ~30K | 0.97× | |
| 37 | North Dakota | ~20K | 0.97× | |
| 38 | Tennessee | ~200K | 0.96× | |
| 39 | Nebraska | ~40K | 0.94× | |
| 40 | Utah | ~80K | 0.93× | |
| 41 | South Dakota | ~20K | 0.93× | |
| 42 | Colorado | ~100K | 0.92× | |
| 43 | Iowa | ~70K | 0.91× | |
| 44 | Rhode Island | ~30K | 0.91× | |
| 45 | West Virginia | ~40K | 0.90× | |
| 46 | Maine | ~30K | 0.90× | |
| 47 | Massachusetts | ~200K | 0.89× | |
| 48 | Connecticut | ~80K | 0.89× | |
| 49 | Vermont | ~10K | 0.88× | |
| 50 | New Hampshire | ~30K | 0.83× |
The strongest cross-interests of the Stretching audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pilot Flying J | Cars & Mobility | 22.52× | ||
| 02 | Hajime no Ippo | Literature | 20.76× | ||
| 03 | The Ring (magazine) | Sports | 16.21× | ||
| 04 | Maisie Williams | Movies & TV | 10.40× | ||
| 05 | Venom (band) | Music & Radio | 10.17× | ||
| 06 | Bikram Yoga | Health | 7.32× | ||
| 07 | Yin yoga | Sports | 6.23× | ||
| 08 | Strength training | Sports | 2.45× | ||
| 09 | Planet Fitness | Sports | 2.30× | ||
| 10 | Best Buy | Shopping | 2.05× | ||
| 11 | Quality of life | Health | 1.95× | ||
| 12 | Happiness | Health | 1.84× | ||
| 13 | Medicine | Business & Career | 1.82× | ||
| 14 | FIFA World Cup | Sports | 1.81× | ||
| 15 | Psychology | Business & Career | 1.78× | ||
| 16 | Internet & Social Media | 1.72× | |||
| 17 | Physical fitness | Sports | 1.63× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.63× | ||
| 19 | Child | Kids & Family | 1.54× | ||
| 20 | Family | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.00× | |
| Sports Activity | POWER | 1.92× | |
| DIY Mentality | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.07× | |
| Pet Ownership | JOY | 1.07× | |
| Spirituality | BALANCE | 1.10× |
Stretching has an estimated audience of 9,436,456 people in United States, concentrated in California and Texas.
57.4% of Stretching fans are female, 42.6% are male, with an average age of 45.6 years.
Stretching fans show strongest brand affinity for Pilot Flying J (22.52×), Venom (band) (10.17×), and Planet Fitness (2.3×) over the country average.
Stretching fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Stretching itself, the audience over-indexes on Venom (band) (10.17×), Planet Fitness (2.3×), The Ring (magazine) (16.21×), and Happiness (1.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Stretching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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