Stretching Audience in Germany
Stretching has an estimated audience of 2,522,655 people in Germany. 62.5% are female, 37.5% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Nordrhein-Westfalen, Bayern. Top brand affinities: Shopping, Hatha yoga, Design, Physical fitness, Strength training.
The average Stretching fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Nordrhein-Westfalen, Bayern. Top brand affinities include Shopping, Hatha yoga, Design, with strongest over-indexing on Shopping (1.64× the country average). Demographically, the Stretching audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sports Activity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 32 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Stretching fans
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 42.7 |
| Estimated audience size | 2,522,655 |
Audience persona
The typical Stretching fan in Germany is more female, around 42.7 years old, with strong Sports Activity tendencies and a notable affinity for Shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 597,031 | 1.08× |
| Nordrhein-Westfalen | 588,134 | 1.07× |
| Bayern | 468,724 | 1.16× |
| Bayern | 451,736 | 1.11× |
| Baden-Württemberg | 360,221 | 1.05× |
| Baden-Württemberg | 355,543 | 1.03× |
| Niedersachsen | 266,108 | 1.09× |
| Hessen | 259,143 | 1.35× |
| Niedersachsen | 249,635 | 1.02× |
| Hessen | 249,485 | 1.3× |
| Berlin | 134,318 | 1.19× |
| Berlin | 131,504 | 1.17× |
| Rheinland-Pfalz | 118,155 | 0.93× |
| Sachsen | 115,408 | 0.93× |
| Rheinland-Pfalz | 115,225 | 0.91× |
| Sachsen | 109,511 | 0.89× |
| Schleswig-Holstein | 93,663 | 1.03× |
| Schleswig-Holstein | 92,969 | 1.03× |
| Brandenburg | 70,935 | 0.91× |
| Brandenburg | 69,492 | 0.89× |
| Hamburg | 62,274 | 1.09× |
| Hamburg | 62,252 | 1.09× |
| Thüringen | 53,573 | 0.83× |
| Sachsen-Anhalt | 52,667 | 0.81× |
| Thüringen | 52,536 | 0.82× |
| Sachsen-Anhalt | 49,441 | 0.76× |
| Mecklenburg-Vorpommern | 41,744 | 0.87× |
| Mecklenburg-Vorpommern | 40,785 | 0.85× |
| Saarland | 28,530 | 0.92× |
| Saarland | 28,214 | 0.91× |
| Bremen | 21,210 | 0.98× |
| Bremen | 20,509 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 1.64× | Shopping |
| Hatha yoga | 5.71× | Health |
| Design | 1.66× | Home & Garden |
| Physical fitness | 1.85× | Sports |
| Strength training | 2.98× | Sports |
| Fitness and wellness | 1.78× | Sports |
| Cosmetics | 1.88× | Beauty & Wellness |
| Discount stores | 1.76× | Shopping |
| Psychology | 2.16× | Business & Career |
| Business | 1.6× | Business & Career |
| 1.63× | Internet & Social Media | |
| Cooking | 1.78× | Food & Beverages |
| Photography | 1.83× | Arts & Culture |
| Family | 1.76× | Kids & Family |
| Quality of life | 2.23× | Health |
| Well-being | 2.34× | Health |
| Health & wellness | 2.44× | Health |
| Politics and social issues | 1.58× | Politics & Society |
| YouTube | 1.6× | Movies & TV |
| Shoes | 1.76× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.5 |
| Urban Lifestyle | OPEN | 1.32 |
| Mindfulness | BALANCE | 1.29 |
| Sustainability | BALANCE | 1.23 |
| Patriotism | CONSERVATISM | 1.19 |
| Design Affinity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 14.3% |
| Italy | 7.7% |
See Stretching audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stretching have in Germany?
Stretching has an estimated audience of 2,522,655 people in Germany, concentrated in Nordrhein-Westfalen and Nordrhein-Westfalen.
What is the gender split and age of Stretching fans?
62.5% of Stretching fans are female, 37.5% are male, with an average age of 42.7 years.
Which brands do Stretching fans like most?
Stretching fans show strongest brand affinity for Shopping (1.64×), Hatha yoga (5.71×), and Design (1.66×) over the country average.
Where do Stretching fans live in Germany?
Stretching fans in Germany are most concentrated in Nordrhein-Westfalen (reach 597,031), Nordrhein-Westfalen (reach 588,134), and Bayern (reach 468,724). These three regions account for the largest share of the active audience.
What other brands do Stretching fans also like?
Beyond Stretching itself, the audience over-indexes on Hatha yoga (5.71×), Design (1.66×), Physical fitness (1.85×), and Strength training (2.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stretching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.