Rascasse Audience Intelligence

Stretching Audience in Germany

A data profile of the people who buy, follow and care about Stretching in Germany — modelled from more than twelve digital signal sources. Stretching has an estimated audience of 2,522,655 people in Germany.

#1571among Topic in Germany#215in Sports

The average Stretching fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include dB’s, Shopping, Hatha yoga, with strongest over-indexing on dB’s (1.59× the country average).

Demographically, the Stretching audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stretching fan in Germany is more female, around 42.7 years old, with strong Mindfulness tendencies and a notable affinity for dB’s.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stretching profile in Germany.

Audience size
2.5M
in Germany
Gender
62.5%♀
37.5% male
Age
42.7
average years
Country rank
#2626
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stretching fans

62.5% are female, 37.5% are male, average age 42.7.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Stretching audience in Germany
MetricValue
Female62.5%
Male37.5%
Average age42.7
Estimated audience size2,522,655
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Stretching audience in Germany
Age bracketShare%
16-1911%
20-2915%
30-3923%
40-4927%
50+24%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Stretching audience comes from Germany.

Worldwide audience distribution share by country for Stretching
CountryShare
United States18.8%
Japan14.3%
Italy7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stretching audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stretching fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.34×
02Hamburg~60K1.14×
03Bayern~500K1.13×
04Berlin~100K1.11×
05Niedersachsen~300K1.07×
06Baden-Württemberg~400K1.06×
07Nordrhein-Westfalen~600K1.04×
08Schleswig-Holstein~90K1.04×
09Bremen~20K1.00×
10Thüringen~60K0.96×
11Saarland~30K0.96×
12Rheinland-Pfalz~100K0.94×
13Sachsen~100K0.93×
14Mecklenburg-Vorpommern~40K0.93×
15Brandenburg~70K0.90×
16Sachsen-Anhalt~60K0.87×
Fig. 06

Affinity by region

Affinity by region — Stretching, Germany
0.87×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stretching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stretching audience
#·InterestCategoryAffinity×
01Hatha yogaHealth5.71×
02Strength trainingSports2.98×
03Health & wellnessHealth2.44×
04Well-beingHealth2.34×
05Quality of lifeHealth2.23×
06PsychologyBusiness & Career2.16×
07CosmeticsBeauty & Wellness1.88×
08Physical fitnessSports1.85×
09PhotographyArts & Culture1.83×
10Fitness and wellnessSports1.78×
11CookingFood & Beverages1.78×
12Discount storesShopping1.76×
13FamilyKids & Family1.76×
14DesignHome & Garden1.66×
15ShoppingShopping1.64×
16InstagramInternet & Social Media1.63×
17BusinessBusiness & Career1.60×
18YouTubeMovies & TV1.60×
19dB’sMusic & Radio1.59×
20Politics and social issuesPolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stretching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stretching audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.24×
Sports ActivityPOWER2.06×
CreativityOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stretching audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.02×
Pet OwnershipJOY1.04×
SustainabilityBALANCE1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stretching have in Germany?

Stretching has an estimated audience of 2,522,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stretching fans?

62.5% of Stretching fans are female, 37.5% are male, with an average age of 42.7 years.

03

Which brands do Stretching fans like most?

Stretching fans show strongest brand affinity for dB’s (1.59×), Shopping (1.64×), and Hatha yoga (5.71×) over the country average.

04

Where do Stretching fans live in Germany?

Stretching fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Stretching fans also like?

Beyond Stretching itself, the audience over-indexes on Shopping (1.64×), Hatha yoga (5.71×), Design (1.66×), and Physical fitness (1.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Stretching audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stretching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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