Discount stores Audience in Germany
Discount stores has an estimated audience of 22,918,002 people in Germany. 58.7% are female, 41.3% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Ipekyol, David Faustino, Renault 5, Civil law (legal system), Blue spruce.
The average Discount stores fan in Germany is 42.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Ipekyol, David Faustino, Renault 5, with strongest over-indexing on Ipekyol (2.49× the country average). Demographically, the Discount stores audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Discount stores fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 42.0 |
| Estimated audience size | 22,918,002 |
Audience persona
The typical Discount stores fan in Germany is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Ipekyol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,060,898 | 0.81× |
| Bayern | 3,503,556 | 0.95× |
| Hessen | 2,723,080 | 1.56× |
| Baden-Württemberg | 2,527,400 | 0.81× |
| Berlin | 1,641,017 | 1.6× |
| Niedersachsen | 1,379,604 | 0.62× |
| Rheinland-Pfalz | 1,070,729 | 0.93× |
| Sachsen | 1,004,471 | 0.89× |
| Schleswig-Holstein | 702,108 | 0.85× |
| Hamburg | 509,159 | 0.98× |
| Thüringen | 504,157 | 0.86× |
| Brandenburg | 486,230 | 0.68× |
| Sachsen-Anhalt | 384,713 | 0.65× |
| Bremen | 375,096 | 1.91× |
| Mecklenburg-Vorpommern | 322,978 | 0.74× |
| Saarland | 321,071 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipekyol | 2.49× | Shopping |
| David Faustino | 2.4× | Movies & TV |
| Renault 5 | 1.53× | Cars & Mobility |
| Civil law (legal system) | 2.07× | Business & Career |
| Blue spruce | 4.13× | Home & Garden |
| Elfriede Jelinek | 1.75× | Literature |
| Ed O'Neill | 1.5× | Movies & TV |
| Denizbank | 2.38× | Business & Career |
| Fluke (band) | 1.6× | Music & Radio |
| Julia Fischer | 2.06× | Music & Radio |
| Gerber | 1.67× | Kids & Family |
| Teknosa | 2.31× | Shopping |
| Counterparts (band) | 1.93× | Music & Radio |
| Recep Tayyip Erdoğan University | 1.88× | Business & Career |
| The American University of Iraq – Sulaimani | 1.99× | Business & Career |
| Dole | 2.62× | Food & Beverages |
| University of Technology, Iraq | 1.93× | Business & Career |
| Timothy Chandler | 2.38× | Sports |
| Smack | 1.51× | Music & Radio |
| Akbank | 2.13× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Convenience Orientation | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.04 |
| Tradition | CONSERVATISM | 1 |
| Community Orientation | OPEN | 0.98 |
| Price Sensitivity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
See Discount stores audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Discount stores have in Germany?
Discount stores has an estimated audience of 22,918,002 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Discount stores fans?
58.7% of Discount stores fans are female, 41.3% are male, with an average age of 42.0 years.
Which brands do Discount stores fans like most?
Discount stores fans show strongest brand affinity for Ipekyol (2.49×), David Faustino (2.4×), and Renault 5 (1.53×) over the country average.
Where do Discount stores fans live in Germany?
Discount stores fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,060,898), Bayern (reach 3,503,556), and Hessen (reach 2,723,080). These three regions account for the largest share of the active audience.
What other brands do Discount stores fans also like?
Beyond Discount stores itself, the audience over-indexes on David Faustino (2.4×), Renault 5 (1.53×), Civil law (legal system) (2.07×), and Blue spruce (4.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.