A data profile of the people who buy, follow and care about Discount stores in Canada — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 5,334,407 people in Canada.
The average Discount stores fan in Canada is 43.6 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Tim Horton, La Presse (Canadian newspaper), TVA Nouvelles, with strongest over-indexing on Tim Horton (1.57× the country average).
Demographically, the Discount stores audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Discount stores fan in Canada is more female, around 43.6 years old, with strong Career Orientation tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Discount stores profile in Canada.
61.4% are female, 38.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 43.6 |
| Estimated audience size | 5,334,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Discount stores audience comes from Canada.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 1.71× | |
| 02 | Alberta | ~700K | 1.12× | |
| 03 | Prince Edward Island | ~30K | 1.12× | |
| 04 | Manitoba | ~200K | 1.05× | |
| 05 | New Brunswick | ~100K | 1.01× | |
| 06 | Nova Scotia | ~200K | 0.98× | |
| 07 | British Columbia | ~800K | 0.94× | |
| 08 | Newfoundland and Labrador | ~70K | 0.89× | |
| 09 | Saskatchewan | ~100K | 0.88× | |
| 10 | Quebec | ~700K | 0.54× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monde de Stars | News | 4.54× | ||
| 02 | SAQ | Food & Beverages | 3.83× | ||
| 03 | Jean Coutu Group | Shopping | 3.70× | ||
| 04 | TVA Nouvelles | News | 3.64× | ||
| 05 | TVA (Canada) | Movies & TV | 3.52× | ||
| 06 | La Presse (Canadian newspaper) | News | 3.40× | ||
| 07 | Salé | Fashion & Accessoires | 3.36× | ||
| 08 | Le Journal de Montréal | News | 3.28× | ||
| 09 | Loto-Québec | Games | 3.24× | ||
| 10 | Quebec City | Travel & Leisure | 3.18× | ||
| 11 | Vidéotron | Technology & Electronics | 3.12× | ||
| 12 | simons | Shopping | 2.94× | ||
| 13 | Réseau des sports | Sports | 2.65× | ||
| 14 | Rona | Home & Garden | 2.65× | ||
| 15 | France | Travel & Leisure | 2.57× | ||
| 16 | Giant Tiger | Shopping | 2.28× | ||
| 17 | Montreal | Travel & Leisure | 2.26× | ||
| 18 | Quebec | Travel & Leisure | 2.21× | ||
| 19 | MSN | News | 2.03× | ||
| 20 | Tim Horton | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.11× | |
| Individualism | JOY | 1.73× | |
| Early Adopter Mentality | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.67× | |
| Family Orientation | CONSERVATISM | 0.70× | |
| Urban Lifestyle | OPEN | 0.74× |
Discount stores has an estimated audience of 5,334,407 people in Canada, concentrated in Ontario and British Columbia.
61.4% of Discount stores fans are female, 38.6% are male, with an average age of 43.6 years.
Discount stores fans show strongest brand affinity for Tim Horton (1.57×), La Presse (Canadian newspaper) (3.4×), and TVA Nouvelles (3.64×) over the country average.
Discount stores fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~800K), and Alberta (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on La Presse (Canadian newspaper) (3.4×), TVA Nouvelles (3.64×), Loto-Québec (3.24×), and Réseau des sports (2.65×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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