La Presse (Canadian newspaper) Audience in Canada
La Presse (Canadian newspaper) has an estimated audience of 6,797,829 people in Canada. 54.9% are female, 45.1% are male, average age 42.4. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: Ice Hockey World Championships, Real property, Montreal Canadiens, Tampa Bay Lightning, Discount stores.
The average La Presse (Canadian newspaper) fan in Canada is 42.4 years old, balanced, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include Ice Hockey World Championships, Real property, Montreal Canadiens, with strongest over-indexing on Ice Hockey World Championships (1.82× the country average). Demographically, the La Presse (Canadian newspaper) audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of La Presse (Canadian newspaper) fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.4 |
| Estimated audience size | 6,797,829 |
Audience persona
The typical La Presse (Canadian newspaper) fan in Canada is balanced, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 5,098,371 | 9.15× |
| Ontario | 547,109 | 0.19× |
| British Columbia | 59,649 | 0.06× |
| New Brunswick | 47,674 | 0.3× |
| Alberta | 41,630 | 0.05× |
| Saskatchewan | 29,059 | 0.13× |
| Manitoba | 28,991 | 0.11× |
| Nova Scotia | 25,093 | 0.12× |
| Newfoundland and Labrador | 13,871 | 0.13× |
| Prince Edward Island | 6,554 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.82× | Sports |
| Real property | 4.51× | Home & Garden |
| Montreal Canadiens | 3.21× | Sports |
| Tampa Bay Lightning | 6.69× | Sports |
| Discount stores | 3.4× | Shopping |
| Hardware store | 3.0× | Home & Garden |
| Hypermarket | 4.77× | Shopping |
| Convenience store | 3.8× | Food & Beverages |
| IKEA | 2.08× | Home & Garden |
| Clinique | 4.69× | Beauty & Wellness |
| SailGP | 8.92× | Sports |
| United Parcel Service | 3.05× | Business & Career |
| Kijiji | 1.92× | Shopping |
| Non-alcoholic beverage | 3.96× | Food & Beverages |
| Nespresso | 3.22× | Food & Beverages |
| Cocktail | 2.02× | Food & Beverages |
| Tabloid (newspaper format) | 2.8× | Literature |
| Electronic music | 1.51× | Music & Radio |
| Energy | 1.51× | Home & Garden |
| Tesla Model S | 4.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.03 |
| Indulgence | JOY | 1.63 |
| DIY Mentality | THRILL | 1.61 |
| Price Sensitivity | PREMIUM | 1.61 |
| Spirituality | BALANCE | 1.54 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 81.7% |
| France | 10.1% |
| Italy | 1.9% |
See La Presse (Canadian newspaper) audiences in other countries
- La Presse (Canadian newspaper) — Germany
- La Presse (Canadian newspaper) — United States
- La Presse (Canadian newspaper) — United Kingdom
- La Presse (Canadian newspaper) — France
- La Presse (Canadian newspaper) — Italy
- La Presse (Canadian newspaper) — Spain
- La Presse (Canadian newspaper) — Brazil
- La Presse (Canadian newspaper) — Japan
- La Presse (Canadian newspaper) — South Korea
- La Presse (Canadian newspaper) — India
- La Presse (Canadian newspaper) — Mexico
More News audiences in Canada
Frequently asked questions
How many fans does La Presse (Canadian newspaper) have in Canada?
La Presse (Canadian newspaper) has an estimated audience of 6,797,829 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of La Presse (Canadian newspaper) fans?
54.9% of La Presse (Canadian newspaper) fans are female, 45.1% are male, with an average age of 42.4 years.
Which brands do La Presse (Canadian newspaper) fans like most?
La Presse (Canadian newspaper) fans show strongest brand affinity for Ice Hockey World Championships (1.82×), Real property (4.51×), and Montreal Canadiens (3.21×) over the country average.
Where do La Presse (Canadian newspaper) fans live in Canada?
La Presse (Canadian newspaper) fans in Canada are most concentrated in Quebec (reach 5,098,371), Ontario (reach 547,109), and British Columbia (reach 59,649). These three regions account for the largest share of the active audience.
What other brands do La Presse (Canadian newspaper) fans also like?
Beyond La Presse (Canadian newspaper) itself, the audience over-indexes on Real property (4.51×), Montreal Canadiens (3.21×), Tampa Bay Lightning (6.69×), and Discount stores (3.4×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for La Presse (Canadian newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.