A data profile of the people who buy, follow and care about La Presse (Canadian newspaper) in Canada — modelled from more than twelve digital signal sources. La Presse (Canadian newspaper) has an estimated audience of 6,797,829 people in Canada.
The average La Presse (Canadian newspaper) fan in Canada is 42.4 years old, balanced, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include Ice Hockey World Championships, Real property, Montreal Canadiens, with strongest over-indexing on Ice Hockey World Championships (1.82× the country average).
Demographically, the La Presse (Canadian newspaper) audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical La Presse (Canadian newspaper) fan in Canada is balanced, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the La Presse (Canadian newspaper) profile in Canada.
54.9% are female, 45.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.4 |
| Estimated audience size | 6,797,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
Where the La Presse (Canadian newspaper) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~5M | 9.15× | |
| 02 | New Brunswick | ~50K | 0.30× | |
| 03 | Prince Edward Island | ~7K | 0.20× | |
| 04 | Ontario | ~500K | 0.19× | |
| 05 | Saskatchewan | ~30K | 0.13× | |
| 06 | Newfoundland and Labrador | ~10K | 0.13× | |
| 07 | Nova Scotia | ~30K | 0.12× | |
| 08 | Manitoba | ~30K | 0.11× | |
| 09 | British Columbia | ~60K | 0.06× | |
| 10 | Alberta | ~40K | 0.05× |
The strongest cross-interests of the La Presse (Canadian newspaper) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SailGP | Sports | 8.92× | ||
| 02 | Tampa Bay Lightning | Sports | 6.69× | ||
| 03 | Tesla Model S | Cars & Mobility | 4.87× | ||
| 04 | Hypermarket | Shopping | 4.77× | ||
| 05 | Clinique | Beauty & Wellness | 4.69× | ||
| 06 | Real property | Home & Garden | 4.51× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 3.96× | ||
| 08 | Convenience store | Food & Beverages | 3.80× | ||
| 09 | Discount stores | Shopping | 3.40× | ||
| 10 | Nespresso | Food & Beverages | 3.22× | ||
| 11 | Montreal Canadiens | Sports | 3.21× | ||
| 12 | United Parcel Service | Business & Career | 3.05× | ||
| 13 | Hardware store | Home & Garden | 3.00× | ||
| 14 | Tabloid (newspaper format) | Literature | 2.80× | ||
| 15 | IKEA | Home & Garden | 2.08× | ||
| 16 | Cocktail | Food & Beverages | 2.02× | ||
| 17 | Kijiji | Shopping | 1.92× | ||
| 18 | Ice Hockey World Championships | Sports | 1.82× | ||
| 19 | Electronic music | Music & Radio | 1.51× | ||
| 20 | Energy | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.03× | |
| Indulgence | JOY | 1.63× | |
| DIY Mentality | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.51× | |
| Quality Awareness | PREMIUM | 0.62× | |
| Community Orientation | OPEN | 0.64× |
La Presse (Canadian newspaper) has an estimated audience of 6,797,829 people in Canada, concentrated in Quebec and Ontario.
54.9% of La Presse (Canadian newspaper) fans are female, 45.1% are male, with an average age of 42.4 years.
La Presse (Canadian newspaper) fans show strongest brand affinity for Ice Hockey World Championships (1.82×), Real property (4.51×), and Montreal Canadiens (3.21×) over the country average.
La Presse (Canadian newspaper) fans in Canada are most concentrated in Quebec (reach ~5M), Ontario (reach ~500K), and British Columbia (reach ~60K). These three regions account for the largest share of the active audience.
Beyond La Presse (Canadian newspaper) itself, the audience over-indexes on Real property (4.51×), Montreal Canadiens (3.21×), Tampa Bay Lightning (6.69×), and Discount stores (3.4×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for La Presse (Canadian newspaper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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