IKEA Audience in Canada
IKEA has an estimated audience of 7,603,806 people in Canada. 61.5% are female, 38.5% are male, average age 41.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ready-to-assemble furniture, Rona, simons, Old Navy, HomeSense.
The average IKEA fan in Canada is 41.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ready-to-assemble furniture, Rona, simons, with strongest over-indexing on Ready-to-assemble furniture (7.58× the country average). Demographically, the IKEA audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Individualism, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of IKEA fans
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 41.0 |
| Estimated audience size | 7,603,806 |
Audience persona
The typical IKEA fan in Canada is more female, around 41.0 years old, with strong Individualism tendencies and a notable affinity for Ready-to-assemble furniture.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,511,773 | 1.42× |
| Quebec | 3,647,727 | 2.0× |
| British Columbia | 1,370,014 | 1.2× |
| Alberta | 1,174,632 | 1.25× |
| Manitoba | 310,637 | 1.09× |
| Nova Scotia | 266,562 | 1.18× |
| New Brunswick | 116,906 | 0.67× |
| Saskatchewan | 110,249 | 0.46× |
| Newfoundland and Labrador | 31,689 | 0.27× |
| Prince Edward Island | 18,042 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ready-to-assemble furniture | 7.58× | Home & Garden |
| Rona | 2.78× | Home & Garden |
| simons | 3.24× | Shopping |
| Old Navy | 2.34× | Fashion & Accessoires |
| HomeSense | 2.62× | Home & Garden |
| Reitmans | 2.75× | Fashion & Accessoires |
| La Presse (Canadian newspaper) | 2.08× | News |
| Furniture | 1.56× | Home & Garden |
| Quebec | 1.7× | Travel & Leisure |
| Montreal | 1.71× | Travel & Leisure |
| Giant Tiger | 2.16× | Shopping |
| Michaels Stores | 2.01× | Arts & Culture |
| Bed | 2.03× | Home & Garden |
| Home Appliances | 1.8× | Home & Garden |
| Home repair | 2.0× | Home & Garden |
| Hardware store | 1.96× | Home & Garden |
| Aritzia | 1.84× | Fashion & Accessoires |
| The Brick | 2.44× | Shopping |
| SAQ | 2.35× | Food & Beverages |
| Gap Inc. | 2.36× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.71 |
| Patriotism | CONSERVATISM | 1.23 |
| Career Orientation | POWER | 1.2 |
| Need for Security | CONSERVATISM | 1.13 |
| Travelling | THRILL | 1.12 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.9% |
| Germany | 5.5% |
See IKEA audiences in other countries
More Furniture audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- Sephora (7,444,308)
Frequently asked questions
How many fans does IKEA have in Canada?
IKEA has an estimated audience of 7,603,806 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of IKEA fans?
61.5% of IKEA fans are female, 38.5% are male, with an average age of 41.0 years.
Which brands do IKEA fans like most?
IKEA fans show strongest brand affinity for Ready-to-assemble furniture (7.58×), Rona (2.78×), and simons (3.24×) over the country average.
Where do IKEA fans live in Canada?
IKEA fans in Canada are most concentrated in Ontario (reach 4,511,773), Quebec (reach 3,647,727), and British Columbia (reach 1,370,014). These three regions account for the largest share of the active audience.
What other brands do IKEA fans also like?
Beyond IKEA itself, the audience over-indexes on Rona (2.78×), simons (3.24×), Old Navy (2.34×), and HomeSense (2.62×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for IKEA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.