Hardware store Audience in Canada
Hardware store has an estimated audience of 5,452,079 people in Canada. 37.0% are female, 63.0% are male, average age 41.5. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Tim Horton, Rona, Home Hardware, Loto-Québec, Giant Tiger.
The average Hardware store fan in Canada is 41.5 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Tim Horton, Rona, Home Hardware, with strongest over-indexing on Tim Horton (2.26× the country average). Demographically, the Hardware store audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Hardware store fans
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 41.5 |
| Estimated audience size | 5,452,079 |
Audience persona
The typical Hardware store fan in Canada is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,111,359 | 1.36× |
| British Columbia | 1,338,536 | 1.64× |
| Quebec | 909,812 | 0.7× |
| Alberta | 751,721 | 1.12× |
| Nova Scotia | 178,410 | 1.1× |
| Manitoba | 169,347 | 0.83× |
| Saskatchewan | 149,026 | 0.86× |
| New Brunswick | 113,136 | 0.9× |
| Newfoundland and Labrador | 70,657 | 0.85× |
| Prince Edward Island | 23,249 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 2.26× | Sports |
| Rona | 8.86× | Home & Garden |
| Home Hardware | 3.31× | Home & Garden |
| Loto-Québec | 3.55× | Games |
| Giant Tiger | 3.64× | Shopping |
| SAQ | 4.13× | Food & Beverages |
| La Presse (Canadian newspaper) | 3.0× | News |
| Réseau des sports | 2.59× | Sports |
| TVA nouvelles | 2.93× | Movies & TV |
| Montreal | 2.26× | Travel & Leisure |
| Jean Coutu Group | 3.71× | Shopping |
| simons | 2.94× | Shopping |
| Staples Inc. | 2.39× | Business & Career |
| Power tool | 3.24× | Home & Garden |
| Business marketing | 4.12× | Business & Career |
| Drill | 3.21× | Home & Garden |
| Staples (Canada) | 2.05× | Business & Career |
| Esso | 2.02× | Cars & Mobility |
| Furniture | 1.56× | Home & Garden |
| Canadian Tire | 2.41× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.84 |
| Urban Lifestyle | OPEN | 1.52 |
| Individualism | JOY | 1.38 |
| Early Adopter Mentality | POWER | 1.3 |
| Need for Security | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
See Hardware store audiences in other countries
More Home & Garden audiences in Canada
- Concerts (8,357,650)
- Parties (8,028,276)
- Spas (7,946,879)
- Beauty salons (7,600,580)
- Boutiques (7,430,450)
Frequently asked questions
How many fans does Hardware store have in Canada?
Hardware store has an estimated audience of 5,452,079 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Hardware store fans?
37.0% of Hardware store fans are female, 63.0% are male, with an average age of 41.5 years.
Which brands do Hardware store fans like most?
Hardware store fans show strongest brand affinity for Tim Horton (2.26×), Rona (8.86×), and Home Hardware (3.31×) over the country average.
Where do Hardware store fans live in Canada?
Hardware store fans in Canada are most concentrated in Ontario (reach 3,111,359), British Columbia (reach 1,338,536), and Quebec (reach 909,812). These three regions account for the largest share of the active audience.
What other brands do Hardware store fans also like?
Beyond Hardware store itself, the audience over-indexes on Rona (8.86×), Home Hardware (3.31×), Loto-Québec (3.55×), and Giant Tiger (3.64×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.