A data profile of the people who buy, follow and care about Hardware store in Canada — modelled from more than twelve digital signal sources. Hardware store has an estimated audience of 5,452,079 people in Canada.
The average Hardware store fan in Canada is 41.5 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Tim Horton, Rona, Home Hardware, with strongest over-indexing on Tim Horton (2.26× the country average).
Demographically, the Hardware store audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Hardware store fan in Canada is more male, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Hardware store profile in Canada.
37.0% are female, 63.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 41.5 |
| Estimated audience size | 5,452,079 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Hardware store audience comes from Canada.
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 6.6% |
| France | 6.3% |
Where the Hardware store audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.64× | |
| 02 | Ontario | ~3M | 1.36× | |
| 03 | Alberta | ~800K | 1.12× | |
| 04 | Nova Scotia | ~200K | 1.10× | |
| 05 | New Brunswick | ~100K | 0.90× | |
| 06 | Prince Edward Island | ~20K | 0.87× | |
| 07 | Saskatchewan | ~100K | 0.86× | |
| 08 | Newfoundland and Labrador | ~70K | 0.85× | |
| 09 | Manitoba | ~200K | 0.83× | |
| 10 | Quebec | ~900K | 0.70× |
The strongest cross-interests of the Hardware store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rona | Home & Garden | 8.86× | ||
| 02 | SAQ | Food & Beverages | 4.13× | ||
| 03 | Business marketing | Business & Career | 4.12× | ||
| 04 | Jean Coutu Group | Shopping | 3.71× | ||
| 05 | Giant Tiger | Shopping | 3.64× | ||
| 06 | Loto-Québec | Games | 3.55× | ||
| 07 | Home Hardware | Home & Garden | 3.31× | ||
| 08 | Power tool | Home & Garden | 3.24× | ||
| 09 | Drill | Home & Garden | 3.21× | ||
| 10 | La Presse (Canadian newspaper) | News | 3.00× | ||
| 11 | simons | Shopping | 2.94× | ||
| 12 | TVA nouvelles | Movies & TV | 2.93× | ||
| 13 | Réseau des sports | Sports | 2.59× | ||
| 14 | Canadian Tire | Cars & Mobility | 2.41× | ||
| 15 | Staples Inc. | Business & Career | 2.39× | ||
| 16 | Tim Horton | Sports | 2.26× | ||
| 17 | Montreal | Travel & Leisure | 2.26× | ||
| 18 | Staples (Canada) | Business & Career | 2.05× | ||
| 19 | Esso | Cars & Mobility | 2.02× | ||
| 20 | Furniture | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.84× | |
| Urban Lifestyle | OPEN | 1.52× | |
| Individualism | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.52× | |
| Patriotism | CONSERVATISM | 0.57× | |
| Convenience Orientation | PREMIUM | 0.85× |
Hardware store has an estimated audience of 5,452,079 people in Canada, concentrated in Ontario and British Columbia.
37.0% of Hardware store fans are female, 63.0% are male, with an average age of 41.5 years.
Hardware store fans show strongest brand affinity for Tim Horton (2.26×), Rona (8.86×), and Home Hardware (3.31×) over the country average.
Hardware store fans in Canada are most concentrated in Ontario (reach ~3M), British Columbia (reach ~1.5M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Hardware store itself, the audience over-indexes on Rona (8.86×), Home Hardware (3.31×), Loto-Québec (3.55×), and Giant Tiger (3.64×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Hardware store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.