Home Hardware Audience in Canada
Home Hardware has an estimated audience of 7,773,716 people in Canada. 49.7% are female, 50.3% are male, average age 45.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Rona, Athlete, Hardware store, Home Designing, HomeSense.
The average Home Hardware fan in Canada is 45.6 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Rona, Athlete, Hardware store, with strongest over-indexing on Rona (2.7× the country average). Demographically, the Home Hardware audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Urban Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Home Hardware fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 45.6 |
| Estimated audience size | 7,773,716 |
Audience persona
The typical Home Hardware fan in Canada is balanced, around 45.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Rona.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,007,547 | 0.92× |
| Quebec | 915,491 | 0.49× |
| British Columbia | 703,265 | 0.6× |
| Alberta | 595,695 | 0.62× |
| Nova Scotia | 367,807 | 1.59× |
| New Brunswick | 286,793 | 1.6× |
| Newfoundland and Labrador | 198,150 | 1.68× |
| Manitoba | 178,821 | 0.61× |
| Saskatchewan | 171,782 | 0.7× |
| Prince Edward Island | 45,237 | 1.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rona | 2.7× | Home & Garden |
| Athlete | 4.99× | Music & Radio |
| Hardware store | 1.85× | Home & Garden |
| Home Designing | 7.42× | Home & Garden |
| HomeSense | 1.75× | Home & Garden |
| Welding | 2.06× | Home & Garden |
| Power tool | 1.9× | Home & Garden |
| Multi-tool | 2.91× | Home & Garden |
| Lowe's | 2.36× | Shopping |
| Lumber | 1.95× | Home & Garden |
| HVAC | 1.62× | Home & Garden |
| Concrete | 1.51× | Home & Garden |
| Heavy equipment | 1.66× | Home & Garden |
| Trailer (vehicle) | 2.09× | Cars & Mobility |
| Infrastructure | 1.52× | Politics & Society |
| Sink | 1.54× | Home & Garden |
| Mower | 2.88× | Home & Garden |
| Drywall | 2.17× | Home & Garden |
| Roof | 1.55× | Home & Garden |
| Lawn mower | 1.82× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.39 |
| Family Orientation | CONSERVATISM | 1.11 |
| Early Adopter Mentality | POWER | 1.09 |
| Spirituality | BALANCE | 1.08 |
| Design Affinity | PREMIUM | 1.03 |
| Patriotism | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 72.6% |
| United States | 20.0% |
| Australia | 2.6% |
See Home Hardware audiences in other countries
More Home & Garden audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- IKEA (7,603,806)
- Sephora (7,444,308)
Frequently asked questions
How many fans does Home Hardware have in Canada?
Home Hardware has an estimated audience of 7,773,716 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Home Hardware fans?
49.7% of Home Hardware fans are female, 50.3% are male, with an average age of 45.6 years.
Which brands do Home Hardware fans like most?
Home Hardware fans show strongest brand affinity for Rona (2.7×), Athlete (4.99×), and Hardware store (1.85×) over the country average.
Where do Home Hardware fans live in Canada?
Home Hardware fans in Canada are most concentrated in Ontario (reach 3,007,547), Quebec (reach 915,491), and British Columbia (reach 703,265). These three regions account for the largest share of the active audience.
What other brands do Home Hardware fans also like?
Beyond Home Hardware itself, the audience over-indexes on Athlete (4.99×), Hardware store (1.85×), Home Designing (7.42×), and HomeSense (1.75×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Home Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.