Home Hardware Audience in United States
Home Hardware has an estimated audience of 2,143,829 people in United States. 53.7% are female, 46.3% are male, average age 42.5. Top regions: Louisiana, Mississippi, Florida.
The average Home Hardware fan in United States is 42.5 years old, balanced, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Mississippi, Florida. Demographically, the Home Hardware audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Home & Garden · Type: Brand
Demographics of Home Hardware fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.5 |
| Estimated audience size | 2,143,829 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 230,182 | 8.33× |
| Mississippi | 178,446 | 10.1× |
| Florida | 137,580 | 0.95× |
| New York | 106,871 | 0.89× |
| Michigan | 93,403 | 1.67× |
| California | 84,013 | 0.36× |
| New Jersey | 79,780 | 1.46× |
| Texas | 79,289 | 0.43× |
| Ohio | 66,506 | 1.01× |
| Illinois | 53,309 | 0.75× |
| Washington | 44,937 | 1.04× |
| Georgia | 37,508 | 0.57× |
| Virginia | 27,189 | 0.52× |
| Oklahoma | 25,036 | 1.05× |
| Arkansas | 24,231 | 1.37× |
| Pennsylvania | 23,768 | 0.33× |
| Iowa | 21,753 | 1.23× |
| Maine | 21,647 | 2.82× |
| North Carolina | 20,328 | 0.32× |
| Arizona | 18,060 | 0.41× |
| Massachusetts | 16,679 | 0.39× |
| South Carolina | 16,165 | 0.5× |
| Minnesota | 14,541 | 0.47× |
| Washington, District of Columbia | 14,398 | 2.23× |
| Tennessee | 14,337 | 0.33× |
| Colorado | 12,525 | 0.37× |
| Wisconsin | 11,748 | 0.36× |
| Kentucky | 11,727 | 0.44× |
| Indiana | 11,636 | 0.3× |
| Oregon | 11,555 | 0.47× |
| Nevada | 11,094 | 0.54× |
| Alabama | 10,968 | 0.37× |
| Missouri | 8,993 | 0.26× |
| Maryland | 7,800 | 0.21× |
| Utah | 7,391 | 0.38× |
| Connecticut | 6,764 | 0.31× |
| New Hampshire | 5,241 | 0.62× |
| Montana | 5,091 | 0.86× |
| Alaska | 4,824 | 1.05× |
| Kansas | 4,465 | 0.26× |
| Idaho | 4,229 | 0.39× |
| North Dakota | 4,042 | 0.92× |
| Vermont | 3,883 | 1.03× |
| Hawaii | 3,591 | 0.39× |
| Nebraska | 3,387 | 0.32× |
| West Virginia | 2,544 | 0.25× |
| New Mexico | 2,348 | 0.22× |
| South Dakota | 1,529 | 0.31× |
| Delaware | 1,450 | 0.25× |
| Rhode Island | 1,316 | 0.19× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 6.11 |
| Luxury Orientation | PREMIUM | 3.5 |
| Risk Appetite | THRILL | 2.89 |
| DIY Mentality | THRILL | 2.52 |
| Urban Lifestyle | OPEN | 2.16 |
| Quality Awareness | PREMIUM | 2.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 72.7% |
| United States | 20.1% |
| United Kingdom | 2.5% |
See Home Hardware audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.