Home Hardware Audience in United States
Home Hardware has an estimated audience of 2,143,829 people in United States. 53.7% are female, 46.3% are male, average age 42.5. Top regions: Louisiana, Mississippi, Florida.
The average Home Hardware fan in United States is 42.5 years old, balanced, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Mississippi, Florida.
Category: Home & Garden · Type: Brand
Demographics of Home Hardware fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.5 |
| Estimated audience size | 2,143,829 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 230,181 | 8.33× |
| Mississippi | 178,446 | 10.1× |
| Florida | 137,579 | 0.95× |
| New York | 106,871 | 0.89× |
| Michigan | 93,403 | 1.67× |
| California | 84,013 | 0.36× |
| New Jersey | 79,780 | 1.46× |
| Texas | 79,288 | 0.43× |
| Ohio | 66,505 | 1.01× |
| Illinois | 53,309 | 0.75× |
| Washington | 44,936 | 1.04× |
| Georgia | 37,507 | 0.57× |
| Virginia | 27,189 | 0.52× |
| Oklahoma | 25,035 | 1.05× |
| Arkansas | 24,231 | 1.37× |
| Pennsylvania | 23,767 | 0.33× |
| Iowa | 21,752 | 1.23× |
| Maine | 21,647 | 2.82× |
| North Carolina | 20,328 | 0.32× |
| Arizona | 18,060 | 0.41× |
| Massachusetts | 16,678 | 0.39× |
| South Carolina | 16,164 | 0.5× |
| Minnesota | 14,540 | 0.47× |
| Washington, District of Columbia | 14,398 | 2.23× |
| Tennessee | 14,337 | 0.33× |
| Colorado | 12,524 | 0.37× |
| Wisconsin | 11,747 | 0.36× |
| Kentucky | 11,726 | 0.44× |
| Indiana | 11,636 | 0.3× |
| Oregon | 11,554 | 0.47× |
| Nevada | 11,093 | 0.54× |
| Alabama | 10,968 | 0.37× |
| Missouri | 8,992 | 0.26× |
| Maryland | 7,799 | 0.21× |
| Utah | 7,390 | 0.38× |
| Connecticut | 6,764 | 0.31× |
| New Hampshire | 5,241 | 0.62× |
| Montana | 5,090 | 0.86× |
| Alaska | 4,824 | 1.05× |
| Kansas | 4,465 | 0.26× |
| Idaho | 4,229 | 0.39× |
| North Dakota | 4,041 | 0.92× |
| Vermont | 3,882 | 1.03× |
| Hawaii | 3,591 | 0.39× |
| Nebraska | 3,387 | 0.32× |
| West Virginia | 2,544 | 0.25× |
| New Mexico | 2,348 | 0.22× |
| South Dakota | 1,529 | 0.31× |
| Delaware | 1,450 | 0.25× |
| Rhode Island | 1,315 | 0.19× |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 72.6% |
| United States | 20.0% |
| Australia | 2.6% |
See Home Hardware audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.