Rascasse Audience Intelligence

Home Hardware Target Market in United States

A data profile of the people who buy, follow and care about Home Hardware in United States — modelled from more than twelve digital signal sources. Home Hardware has an estimated audience of 4,940 people in United States.

#15382among Brand in United States#3085in Home & Garden

The average Home Hardware fan in United States is 42.5 years old, balanced, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Mississippi, Florida.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Hardware profile in United States.

Audience size
5K
in United States
Gender
53.7%♀
46.3% male
Age
42.5
average years
Country rank
#157873
Brand in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Home Hardware

53.7% are female, 46.3% are male, average age 42.5.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Home Hardware audience in United States
MetricValue
Female53.7%
Male46.3%
Average age42.5
Estimated audience size4,940
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Home Hardware audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4925%
50+26%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Home Hardware audience comes from United States.

Worldwide audience distribution share by country for Home Hardware
CountryShare
Canada91.3%
Australia3.0%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Hardware audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Hardware customers by region in United States
#RegionReachAffinity×
01Mississippi~200K10.63×
02Louisiana~200K8.29×
03Maine~20K2.04×
04Iowa~30K1.86×
05Washington, District of Columbia~10K1.66×
06Michigan~90K1.55×
07Wyoming~5K1.42×
08Arkansas~20K1.31×
09New Jersey~70K1.20×
10Oklahoma~30K1.11×
11Florida~200K1.08×
12Alaska~5K1.01×
13Ohio~60K0.97×
14North Dakota~4K0.96×
15Washington~40K0.95×
16Montana~5K0.90×
17South Dakota~4K0.85×
18Rhode Island~6K0.82×
19New York~100K0.81×
20New Hampshire~7K0.81×
21Delaware~5K0.81×
22West Virginia~8K0.78×
23Hawaii~7K0.76×
24Idaho~8K0.75×
25New Mexico~8K0.74×
26Nebraska~8K0.73×
27South Carolina~20K0.70×
28Illinois~50K0.67×
29Kansas~10K0.67×
30Nevada~10K0.66×
31Georgia~40K0.62×
32Kentucky~20K0.62×
33Utah~10K0.62×
34Alabama~20K0.61×
35Oregon~20K0.61×
36Connecticut~10K0.60×
37Minnesota~20K0.59×
38Virginia~30K0.55×
39Wisconsin~20K0.55×
40Tennessee~20K0.54×
41Missouri~20K0.54×
42Arizona~20K0.53×
43Indiana~20K0.53×
44Colorado~20K0.53×
45Massachusetts~20K0.51×
46Maryland~20K0.51×
47Texas~90K0.48×
48North Carolina~30K0.45×
49Pennsylvania~30K0.43×
50California~90K0.40×
Fig. 06

Affinity by region

Affinity by region — Home Hardware, United States
0.40×1.00×10.63×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Home Hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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