Metro (department store) Target Market in Canada

Metro (department store) has an estimated audience of 12,897,010 people in Canada. 57.2% are female, 42.8% are male, average age 46.6. Top regions: Ontario, Quebec, British Columbia.

The average Metro (department store) fan in Canada is 46.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Shopping · Type: Brand · Subtype: Department store

Customer demographics of Metro (department store)

Demographic split for Metro (department store) audience in Canada
MetricValue
Female57.2%
Male42.8%
Average age46.6
Estimated audience size12,897,010

Metro (department store) customers by region in Canada

Top regions ranked by reach for Metro (department store) in Canada
RegionReachAffinity
Ontario~9.5M3.82×
Quebec~7M5.3×
British Columbia~300K0.14×
Alberta~200K0.14×
New Brunswick~50K0.17×
Nova Scotia~50K0.12×
Manitoba~40K0.08×
Saskatchewan~30K0.08×
Newfoundland and Labrador~20K0.11×
Prince Edward Island~10K0.16×

Worldwide distribution

Worldwide audience distribution share by country for Metro (department store)
CountryShare
Canada17.3%
Germany10.8%
Italy8.3%

See Metro (department store) audiences in other countries

More Department store audiences in Canada

How to read this data

Audience size is the estimated number of people in Canada who actively search for Metro (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.