A data profile of the people who buy, follow and care about Rona in Canada — modelled from more than twelve digital signal sources. Rona has an estimated audience of 7,442,003 people in Canada.
Rona has an estimated audience of 7,442,003 people in Canada. 49.7% are female, 50.3% are male, average age 45.4. Top brand affinities: Hardware store, IKEA, Home Hardware, Real property, Hypermarket.
Top brand affinities include Hardware store, IKEA, Home Hardware, with strongest over-indexing on Hardware store (8.86× the country average).
Demographically, the Rona audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
The typical Rona fan in Canada is balanced, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Rona profile in Canada.
49.7% are female, 50.3% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 45.4 |
| Estimated audience size | 7,442,003 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 34% |
of the worldwide Rona audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 90.7% |
| United States | 4.1% |
| United Kingdom | 0.5% |
The strongest cross-interests of the Rona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardware store | Home & Garden | 8.86× | ||
| 02 | Lowe's | Shopping | 5.11× | ||
| 03 | Hypermarket | Shopping | 4.52× | ||
| 04 | Garden furniture | Home & Garden | 3.31× | ||
| 05 | IKEA | Home & Garden | 2.78× | ||
| 06 | Kitchenware | Home & Garden | 2.75× | ||
| 07 | Home Hardware | Home & Garden | 2.70× | ||
| 08 | Real property | Home & Garden | 2.65× | ||
| 09 | Discount stores | Shopping | 2.65× | ||
| 10 | Home Appliances | Home & Garden | 2.24× | ||
| 11 | Esso | Cars & Mobility | 2.16× | ||
| 12 | Renovation | Home & Garden | 2.14× | ||
| 13 | Kijiji | Shopping | 2.03× | ||
| 14 | Loto-Québec | Games | 1.92× | ||
| 15 | Giant Tiger | Shopping | 1.90× | ||
| 16 | MSN | News | 1.86× | ||
| 17 | Home improvement | Home & Garden | 1.75× | ||
| 18 | Furniture | Home & Garden | 1.67× | ||
| 19 | EBay | Shopping | 1.63× | ||
| 20 | Montreal Canadiens | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.90× | |
| Quality Awareness | PREMIUM | 3.14× | |
| Convenience Orientation | PREMIUM | 2.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.68× | |
| Mindfulness | BALANCE | 0.70× | |
| Early Adopter Mentality | POWER | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Rona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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