Rona Audience in Canada
Rona has an estimated audience of 7,442,003 people in Canada. 49.7% are female, 50.3% are male, average age 45.4. Top brand affinities: Hardware store, IKEA, Home Hardware, Real property, Lowe's.
Top brand affinities include Hardware store, IKEA, Home Hardware, with strongest over-indexing on Hardware store (8.86× the country average). Demographically, the Rona audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Category: Home & Garden · Type: Brand
Demographics of Rona fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 45.4 |
| Estimated audience size | 7,442,003 |
Audience persona
The typical Rona fan in Canada is balanced, around 45.4 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hardware store | 8.86× | Home & Garden |
| IKEA | 2.78× | Home & Garden |
| Home Hardware | 2.7× | Home & Garden |
| Real property | 2.65× | Home & Garden |
| Lowe's | 5.11× | Shopping |
| Hypermarket | 4.52× | Shopping |
| Home improvement | 1.75× | Home & Garden |
| Discount stores | 2.65× | Shopping |
| Home Appliances | 2.24× | Home & Garden |
| Renovation | 2.14× | Home & Garden |
| Esso | 2.16× | Cars & Mobility |
| Furniture | 1.67× | Home & Garden |
| Kijiji | 2.03× | Shopping |
| MSN | 1.86× | News |
| Montreal Canadiens | 1.54× | Sports |
| Loto-Québec | 1.92× | Games |
| Garden furniture | 3.31× | Home & Garden |
| Kitchenware | 2.75× | Home & Garden |
| EBay | 1.63× | Shopping |
| Giant Tiger | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.9 |
| Quality Awareness | PREMIUM | 3.14 |
| Convenience Orientation | PREMIUM | 2.21 |
| Price Sensitivity | PREMIUM | 1.64 |
| Indulgence | JOY | 1.54 |
| Need for Security | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 90.7% |
| United States | 4.1% |
| United Kingdom | 0.5% |
See Rona audiences in other countries
More Home & Garden audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Rona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.