Rona Audience in United States
Rona has an estimated audience of 333,645 people in United States. 50.4% are female, 49.6% are male, average age 38.9. Top brand affinities: Minnesota, Nebraska, Sinaloa, Stamp collecting, UK garage.
Top brand affinities include Minnesota, Nebraska, Sinaloa, with strongest over-indexing on Minnesota (12.15× the country average). Demographically, the Rona audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Category: Home & Garden · Type: Brand
Demographics of Rona fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.9 |
| Estimated audience size | 333,645 |
Audience persona
The typical Rona fan in United States is balanced, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 12.15× | Travel & Leisure |
| Nebraska | 17.65× | Travel & Leisure |
| Sinaloa | 19.81× | Travel & Leisure |
| Stamp collecting | 19.81× | Home & Garden |
| UK garage | 16.92× | Music & Radio |
| Alaska | 4.54× | Travel & Leisure |
| Home equity | 4.91× | Home & Garden |
| Product design | 4.48× | Business & Career |
| Life of Pi | 19.81× | Movies & TV |
| Google Analytics | 6.22× | Internet & Social Media |
| Kerala | 7.22× | Travel & Leisure |
| Sailor | 5.33× | Travel & Leisure |
| Laneige | 5.8× | Beauty & Wellness |
| Tuscany | 7.42× | Travel & Leisure |
| Omaha Storm Chasers | 19.81× | Sports |
| La Opinión | 6.95× | News |
| Gauri Khan | 19.81× | Movies & TV |
| Leverage (TV series) | 6.08× | Movies & TV |
| John Key | 19.81× | Politics & Society |
| Justice | 2.27× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.87 |
| Risk Appetite | THRILL | 1.58 |
| Need for Security | CONSERVATISM | 1.53 |
| Price Sensitivity | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.35 |
| Extroversion | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 90.8% |
| United States | 4.1% |
| United Kingdom | 0.5% |
See Rona audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.