Rona Audience in United States
Rona has an estimated audience of 333,645 people in United States. 50.4% are female, 49.6% are male, average age 38.9. Top brand affinities: Menards, Autism Awareness, Diabetes mellitus awareness, Florida Panthers, Dallas Stars.
Top brand affinities include Menards, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Menards (16.59× the country average). Demographically, the Rona audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Risk Appetite.
Category: Home & Garden · Type: Brand
Demographics of Rona fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 38.9 |
| Estimated audience size | 333,645 |
Audience persona
The typical Rona fan in United States is balanced, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Menards.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Menards | 16.59× | Home & Garden |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Florida Panthers | 19.81× | Sports |
| Dallas Stars | 17.65× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Toronto Maple Leafs | 19.81× | Sports |
| Income tax | 13.19× | Business & Career |
| Nashville Predators | 19.81× | Sports |
| Columbus Blue Jackets | 19.81× | Sports |
| Hobby Lobby | 3.21× | Home & Garden |
| El Corte Inglés | 19.81× | Shopping |
| Max Mara | 13.99× | Fashion & Accessoires |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Bauer Hockey | 19.81× | Sports |
| Edmonton Oilers | 12.15× | Sports |
| New Jersey Devils | 14.67× | Sports |
| Aldi | 2.46× | Shopping |
| Massimo Dutti | 19.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.87 |
| Risk Appetite | THRILL | 1.58 |
| Need for Security | CONSERVATISM | 1.53 |
| Price Sensitivity | PREMIUM | 1.43 |
| Family Orientation | CONSERVATISM | 1.35 |
| Extroversion | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 90.8% |
| United States | 4.1% |
| United Kingdom | 0.5% |
See Rona audiences in other countries
More Home & Garden audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.