Rascasse Audience Intelligence

Rona Target Market in United States

A data profile of the people who buy, follow and care about Rona in United States — modelled from more than twelve digital signal sources. Rona has an estimated audience of 339,612 people in United States.

#4692among Brand in United States#1647in Home & Garden

The average Rona fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Menards, Dallas Stars, Montreal Canadiens, with strongest over-indexing on Menards (19.81× the country average).

Demographically, the Rona audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rona fan in United States is balanced, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Menards.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rona profile in United States.

Audience size
340K
in United States
Gender
50.4%♀
49.6% male
Age
38.9
average years
Country rank
#45339
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rona

50.4% are female, 49.6% are male, average age 38.9.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Rona audience in United States
MetricValue
Female50.4%
Male49.6%
Average age38.9
Estimated audience size339,612
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Rona audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+22%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Rona audience comes from United States.

Worldwide audience distribution share by country for Rona
CountryShare
Canada90.7%
United States4.1%
United Kingdom0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rona audience in United States is strongest.

Fig. 05

Top regions by affinity

Rona customers by region in United States
#RegionReachAffinity×
01Wyoming~1K2.74×
02Washington~10K1.68×
03Maine~2K1.61×
04New York~30K1.43×
05Vermont<1K1.42×
06Washington, District of Columbia~1K1.29×
07Michigan~10K1.25×
08New Hampshire~1K1.12×
09Florida~20K1.07×
10Illinois~10K1.05×
11New Jersey~9K1.04×
12Montana<1K1.03×
13Oklahoma~4K1.02×
14Kansas~3K1.02×
15North Dakota<1K1.01×
16Utah~3K1.00×
17California~40K0.99×
18Virginia~8K0.99×
19Oregon~4K0.99×
20Hawaii~1K0.96×
21Massachusetts~6K0.95×
22Pennsylvania~10K0.94×
23Connecticut~3K0.93×
24West Virginia~1K0.93×
25South Dakota<1K0.93×
26Texas~30K0.92×
27Delaware<1K0.92×
28Idaho~2K0.91×
29Rhode Island<1K0.90×
30Georgia~9K0.89×
31Nebraska~1K0.89×
32North Carolina~9K0.88×
33Tennessee~6K0.88×
34Arkansas~2K0.88×
35Iowa~2K0.88×
36Minnesota~4K0.87×
37New Mexico~1K0.87×
38Ohio~9K0.86×
39Colorado~5K0.86×
40South Carolina~4K0.84×
41Mississippi~2K0.84×
42Arizona~6K0.83×
43Kentucky~3K0.83×
44Wisconsin~4K0.82×
45Nevada~3K0.82×
46Indiana~5K0.79×
47Louisiana~3K0.79×
48Maryland~4K0.78×
49Alabama~4K0.78×
50Missouri~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Rona, United States
0.77×1.00×2.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rona audience
#·InterestCategoryAffinity×
01MenardsHome & Garden19.81×
02Dallas StarsSports19.81×
03Montreal CanadiensSports19.81×
04Toronto Maple LeafsSports19.81×
05Nashville PredatorsSports19.81×
06Columbus Blue JacketsSports19.81×
07Bauer HockeySports19.81×
08Massimo DuttiShopping19.81×
09Nissan JukeCars & Mobility19.81×
10El Corte InglésShopping18.10×
11Florida PanthersSports16.97×
12Max MaraFashion & Accessoires16.00×
13Winnipeg JetsSports14.48×
14San Jose SharksSports13.58×
15Ice Hockey World ChampionshipsSports11.09×
16Chicago BlackhawksSports10.34×
17Buffalo SabresSports8.55×
18Passive incomeBusiness & Career7.63×
19Cast-iron cookwareHome & Garden7.15×
20Minnesota WildSports6.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rona audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.94×
Risk AppetiteTHRILL1.78×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rona audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
Pet OwnershipJOY0.84×
Luxury OrientationPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rona's target market in United States?

Rona's target market in United States covers an estimated 339,612 people, concentrated in California and New York.

02

What is the gender split and age of Rona customers?

50.4% of the Rona audience are female, 49.6% are male, with an average age of 38.9 years.

03

Which brands do Rona fans like most?

Rona fans show strongest brand affinity for Menards (19.81×), Dallas Stars (19.81×), and Montreal Canadiens (19.81×) over the country average.

04

Where do Rona fans live in United States?

Rona fans in United States are most concentrated in California (reach ~40K), New York (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rona fans also like?

Beyond Rona itself, the audience over-indexes on Dallas Stars (19.81×), Montreal Canadiens (19.81×), Toronto Maple Leafs (19.81×), and Florida Panthers (16.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Rona audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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