Cast-iron cookware Audience in United States

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Cast-iron cookware has an estimated audience of 6,386,675 people in United States. 55.6% are female, 44.4% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Wrench, Hammer, Hand tool, Spirit Halloween, Drill bit.

The average Cast-iron cookware fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wrench, Hammer, Hand tool, with strongest over-indexing on Wrench (17.52× the country average). Demographically, the Cast-iron cookware audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Cast-iron cookware fans

Demographic split for Cast-iron cookware audience in United States
MetricValue
Female55.6%
Male44.4%
Average age42.2
Estimated audience size6,386,675

Audience persona

The typical Cast-iron cookware fan in United States is more female, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Wrench.

Top regions in United States

Top regions ranked by reach for Cast-iron cookware in United States
RegionReachAffinity
California628,6720.9×
Texas525,1950.96×
Florida346,7180.8×
New York313,4810.88×
North Carolina217,6961.13×
Georgia206,1901.05×
Pennsylvania205,9090.96×
Illinois193,7650.91×
Ohio190,6120.97×
Tennessee184,4041.44×
Michigan162,1070.97×
Virginia154,2480.99×
New Jersey148,9680.92×
Washington145,2301.13×
Indiana125,8871.08×
South Carolina111,5591.16×
Arizona110,6920.85×
Alabama109,8311.23×
Missouri105,3431.02×
Massachusetts104,9550.83×
Minnesota99,9171.09×
Colorado98,8220.98×
Kentucky95,0601.19×
Wisconsin93,3110.97×
Maryland88,7170.81×
Louisiana88,5161.07×
Oklahoma76,6581.08×
Oregon74,6651.02×
Connecticut71,4531.12×
Arkansas59,4401.13×
Mississippi57,7111.1×
Utah54,0430.94×
Iowa52,2400.99×
Kansas47,4740.94×
Nevada44,8580.73×
Idaho38,1401.19×
West Virginia32,3741.09×
Nebraska31,7080.99×
New Mexico28,0600.88×
Maine25,7421.13×
New Hampshire25,5061.01×
Montana23,5181.33×
Hawaii18,8430.69×
Rhode Island15,3350.75×
Alaska15,2371.12×
South Dakota14,4720.98×
Washington, District of Columbia13,9080.72×
Delaware12,9600.74×
North Dakota12,8350.98×
Vermont10,9040.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cast-iron cookware audience
BrandAffinityCategory
Wrench17.52×Home & Garden
Hammer16.49×Home & Garden
Hand tool12.28×Home & Garden
Spirit Halloween9.74×Kids & Family
Drill bit12.56×Home & Garden
T.J.Maxx7.79×Shopping
Multi-tool12.58×Home & Garden
Kohl's5.11×Shopping
Marshalls5.92×Fashion & Accessoires
Aritzia10.19×Fashion & Accessoires
David Yurman13.49×Fashion & Accessoires
Hair Extensions7.16×Beauty & Wellness
Diaper bag7.02×Kids & Family
Petco5.72×Shopping
REI5.47×Fashion & Accessoires
Gymboree13.82×Fashion & Accessoires
J. C. Penney4.84×Shopping
Pomeranian (dog)6×Pets & Animals
Drill5.48×Home & Garden
Lane Bryant8.41×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cast-iron cookware audience
TraitClusterScore
IndulgenceJOY2.02
DIY MentalityTHRILL1.72
SustainabilityBALANCE1.65
Design AffinityPREMIUM1.65
Quality AwarenessPREMIUM1.42
IndividualismJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Cast-iron cookware
CountryShare
United States47.9%
Taiwan6.6%
Japan4.3%

See Cast-iron cookware audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cast-iron cookware have in United States?

Cast-iron cookware has an estimated audience of 6,386,675 people in United States, concentrated in California and Texas.

What is the gender split and age of Cast-iron cookware fans?

55.6% of Cast-iron cookware fans are female, 44.4% are male, with an average age of 42.2 years.

Which brands do Cast-iron cookware fans like most?

Cast-iron cookware fans show strongest brand affinity for Wrench (17.52×), Hammer (16.49×), and Hand tool (12.28×) over the country average.

Where do Cast-iron cookware fans live in United States?

Cast-iron cookware fans in United States are most concentrated in California (reach 628,672), Texas (reach 525,195), and Florida (reach 346,718). These three regions account for the largest share of the active audience.

What other brands do Cast-iron cookware fans also like?

Beyond Cast-iron cookware itself, the audience over-indexes on Hammer (16.49×), Hand tool (12.28×), Spirit Halloween (9.74×), and Drill bit (12.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cast-iron cookware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.