Rascasse Audience Intelligence

Cast-iron cookware Audience in United States

A data profile of the people who buy, follow and care about Cast-iron cookware in United States — modelled from more than twelve digital signal sources. Cast-iron cookware has an estimated audience of 6,386,675 people in United States.

#3225among Topic in United States#386in Home & Garden

The average Cast-iron cookware fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wrench, Hammer, Hand tool, with strongest over-indexing on Wrench (17.52× the country average).

Demographically, the Cast-iron cookware audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cast-iron cookware fan in United States is more female, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Wrench.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cast-iron cookware profile in United States.

Audience size
6.4M
in United States
Gender
55.6%♀
44.4% male
Age
42.2
average years
Country rank
#5428
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cast-iron cookware fans

55.6% are female, 44.4% are male, average age 42.2.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Cast-iron cookware audience in United States
MetricValue
Female55.6%
Male44.4%
Average age42.2
Estimated audience size6,386,675
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Cast-iron cookware audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

47.9%

of the worldwide Cast-iron cookware audience comes from United States.

Worldwide audience distribution share by country for Cast-iron cookware
CountryShare
United States47.9%
Taiwan6.6%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cast-iron cookware audience in United States is strongest.

Fig. 05

Top regions by affinity

Cast-iron cookware fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K1.42×
02Montana~20K1.33×
03Alabama~100K1.25×
04South Carolina~100K1.21×
05Idaho~40K1.20×
06Alaska~20K1.18×
07Maine~30K1.17×
08Kentucky~90K1.15×
09Arkansas~60K1.13×
10Mississippi~60K1.13×
11West Virginia~30K1.12×
12Washington~100K1.10×
13North Carolina~200K1.09×
14Minnesota~100K1.05×
15Oklahoma~70K1.05×
16New Hampshire~30K1.05×
17Vermont~10K1.05×
18Louisiana~90K1.04×
19North Dakota~10K1.04×
20Indiana~100K1.03×
21South Dakota~20K1.03×
22Georgia~200K1.01×
23Iowa~50K1.01×
24Connecticut~60K1.00×
25Nebraska~30K1.00×
26Oregon~70K0.99×
27Missouri~100K0.98×
28Virginia~200K0.97×
29Colorado~100K0.97×
30Wisconsin~90K0.97×
31Michigan~200K0.95×
32Utah~50K0.95×
33Ohio~200K0.94×
34New Mexico~30K0.93×
35Pennsylvania~200K0.92×
36Kansas~50K0.92×
37Texas~500K0.88×
38Rhode Island~20K0.87×
39Illinois~200K0.85×
40Delaware~10K0.85×
41Arizona~100K0.83×
42Massachusetts~100K0.83×
43California~600K0.82×
44New Jersey~100K0.81×
45New York~300K0.80×
46Maryland~90K0.79×
47Hawaii~20K0.78×
48Florida~300K0.77×
49Washington, District of Columbia~10K0.77×
50Nevada~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Cast-iron cookware, United States
0.75×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cast-iron cookware audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cast-iron cookware audience
#·InterestCategoryAffinity×
01WrenchHome & Garden17.52×
02HammerHome & Garden16.49×
03GymboreeFashion & Accessoires13.82×
04David YurmanFashion & Accessoires13.49×
05Multi-toolHome & Garden12.58×
06Drill bitHome & Garden12.56×
07Hand toolHome & Garden12.28×
08The Children's PlaceKids & Family11.83×
09AritziaFashion & Accessoires10.19×
10Spirit HalloweenKids & Family9.74×
11T.J.MaxxShopping7.79×
12Trader Joe'sShopping7.60×
13Hair ExtensionsBeauty & Wellness7.16×
14Diaper bagKids & Family7.02×
15Pomeranian (dog)Pets & Animals6.00×
16MarshallsFashion & Accessoires5.92×
17PetcoShopping5.72×
18REIFashion & Accessoires5.47×
19Kohl'sShopping5.11×
20J. C. PenneyShopping4.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cast-iron cookware audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cast-iron cookware audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.97×
Pet OwnershipJOY1.40×
TraditionCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cast-iron cookware audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.42×
Early Adopter MentalityPOWER0.46×
Social Media UsageJOY0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cast-iron cookware have in United States?

Cast-iron cookware has an estimated audience of 6,386,675 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cast-iron cookware fans?

55.6% of Cast-iron cookware fans are female, 44.4% are male, with an average age of 42.2 years.

03

Which brands do Cast-iron cookware fans like most?

Cast-iron cookware fans show strongest brand affinity for Wrench (17.52×), Hammer (16.49×), and Hand tool (12.28×) over the country average.

04

Where do Cast-iron cookware fans live in United States?

Cast-iron cookware fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cast-iron cookware fans also like?

Beyond Cast-iron cookware itself, the audience over-indexes on Hammer (16.49×), Hand tool (12.28×), Trader Joe's (7.6×), and Spirit Halloween (9.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cast-iron cookware audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cast-iron cookware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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